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Data Shows FedEx-PGA Tour Is Most Recognized Brand-Property Deal In Sports

Published in SportsBusiness Daily on 01 / 12 / 18

The FedEx-PGA Tour partnership was the most recognized brand-property alliance in sports, according to surveys conducted last year for SBJ/SBD by Turnkey Sports & Entertainment. Across the eight sponsor loyalty surveys conducted in '17, which measured fans’ awareness of 83 official league...

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Gallup Poll: Football's Popularity Down, But Still Tops

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Tags: Research and Ratings

Overnight Ratings From Weekend Sports

The chart below lists overnight ratings from weekend sports telecasts ( THE DAILY ). TELECAST DATE NET TIME (ET) ...

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NFL Sees Lowest Average Attendance Since '11

NFL teams averaged 67,404 fans per game during the '17 regular season, marking the league's lowest average since '11 (37,394). Attendance this season also was down 3% from '16. The Chargers -- who relocated from San Diego to the much-smaller StubHub Center in Carson, Calif. -- averaged a league-low ...

Tags: Research and Ratings, NFL

Birmingham, Armed Forces Lead Weekend Bowls

Saturday afternoon's Birmingham Bowl and Lockheed Martin Armed Forces Bowl were the top-rated college bowls over Christmas weekend. For the Birmingham Bowl on ESPN from 12:00-4:00pm ET, USF's win over Texas Tech drew a 2.2 overnight rating. Just after that game, Army's win over San Diego State in th ...

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Opening Bowl Game Ratings Down Slightly

College bowl season got underway on Saturday, with ABC drawing a 2.4 overnight rating for Boise State's win over Oregon in the Las Vegas Bowl from 3:30-7:15pm ET. That number is down from a 2.6 last year for Houston-San Diego State. Earlier on Saturday, ABC drew a 1.7 overnight for North Carolina A ...

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PwC Bullish On Upcoming RSN Deals For Industry

Twenty-seven RSN deals across MLB, NBA and NHL are set to expire from '18-22, a development that will help the sports media category overtake gate revenue for the first time as the industry's largest segment, according to data from PricewaterhouseCoopers' Sports Outlook Report released this wee ...

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MLS Cup Lower After Move From Fox To ESPN

The MLS Cup finale moved back to cable this year after airing on broadcast TV last year for the first time since '08, and the overnight rating for the game subsequently dropped. ESPN on Saturday night drew a 0.7 overnight for Toronto FC's 2-0 win over the Sounders , down 30% from a 1.0 overnight on ...

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Red Wings, Golden Knights Packing New Venues

Through the first two months of the '17 regular season, the NHL's average attendance is flat compared to the same time frame last season. Teams are averaging 17,244 fans per game, with the Blackhawks on pace to lead all clubs for a 10th consecutive year. Among the major changes this season are the ...

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Hero World Challenge Gets Tiger Boost Again

NBC yesterday drew a 1.4 overnight for the final round of the Hero World Challenge, which featured Tiger Woods' return to competitive golf for the first time since February. Rickie Fowler won the event. That figure is up from a 1.1 overnight rating for the final round last year, which saw the r ...

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NFL Attendance Down 2.5% Through Week 12

NFL attendance is down through the first 12 weeks of the ’17 season. Clubs are averaging 67,994 fans per game, down 2.5% from 69,755 for the same time period last season. The Cowboys lead all teams with just under 93,000 fans per game at AT&T Stadium, while the Jets top all AFC teams with ...

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