Featured Story

Ace Hardware Spots Top Media Impressions During Recent Sports TV Telecasts

Published in SportsBusiness Daily on 08 / 18 / 17

Ace Hardware's "Number of Ways" spot, which touted its 5,000-store celebration sale , generated 12.9 million media impressions from Aug. 7-13 in U.S. households across national linear (live and time-shifted), VOD, OTT and local TV, according to an analysis by THE DAILY of data from real-time...

Read More

Tags: Research and Ratings

More Stories

08/14/17
Sox-Yanks Delivers Big MLB Number For ESPN

ESPN last night drew a 2.1 overnight rating for Red-Sox-Yankees, marking the net's best MLB game rating outside of season openers since '14. The net has the same matchup on "Sunday Night Baseball" in three weeks. PURE MICHIGAN : NBCSN yesterday afternoon drew a 2.0 overnight for the Monster Ene ...

Tags: Research and Ratings

08/07/17
Women's British Open Sunday Best In A Decade

The final round of the WGC-Bridgestone Invitational on CBS and the Monster Energy NASCAR Cup Series race from Watkins Glen Int’l on NBCSN led all sports telecasts over the weekend. Both telecasts drew a 1.9 overnight rating. The figure for the NASCAR race was down from last year, when it drew ...

Tags: Research and Ratings

08/04/17
DQ Leads Weekly Sports TV Impressions

Dairy Queen raised more than $4M during its annual "Miracle Treat Day," when the QSR donates $1 or more to support Children's Miracle Network Hospitals for every Blizzard purchased July 27. The spot that DQ aired promoting the effort generated more than 27.2 million impressions in U.S. households ...

Tags: Research and Ratings

08/02/17
MLS Attendance Up Slightly At All-Star Break

At the MLS All-Star break, clubs are averaging 21,552 fans per game, just ahead (+0.6%) of last year's mark of 21,429 at the same point. The league last season finished with its third straight year of record attendance , with clubs averaging 21,692 fans per game. For the first time since the ...

Tags: Research and Ratings, MLS

07/31/17
NASCAR Leads Weekend Sports Telecasts

NBCSN yesterday afternoon drew a 2.0 overnight rating for Kyle Busch's win in the Monster Energy NASCAR Cup Series race from Pocono Raceway, leading all sports telecasts for the weekend. Last year's race was pushed to Monday due to rain. Two years ago, NBCSN drew a 2.5 overnight for the late-summer ...

Tags: Research and Ratings

07/24/17
NASCAR's Brickyard 400 Up On NBC

NBC yesterday drew a 3.3 overnight rating for the Monster Energy NASCAR Cup Series race from Indianapolis Motor Speedway, which was moved to NBC this year and had a nearly two-hour delay at the start due to weather. The Brickyard 400 had its best figure since ESPN drew a 3.4 overnight for the race i ...

Tags: Research and Ratings

07/21/17
World Surf League Video Gets Big Play Globally

California-based analytics and valuation company Hookit looked at the Facebook, Twitter and Instagram posts of 1,255 leagues, teams and federations across the globe from June 16, 2016-June 15, 2017, and ranked them based on a composite score that took into account factors such as views, shares, lik ...

Tags: Research and Ratings

07/17/17
Wimbledon Men's Final Down On ESPN

ESPN yesterday morning drew a 1.1 overnight for Roger Federer's straight-sets win over Marin Cilic in the Wimbledon men's final, marking the lowest figure for the net since it acquired rights prior to the '12 event. The previous low was for Andy Murray's straight-sets win over Milos Raonic in last y ...

Tags: Research and Ratings

07/14/17
Burger King Leads New Sports Ads In Exposure

Burger King's "Summer Deal" spot, which touts its grilled hot dogs, generated 16.4 million media impressions from July 3-9 in U.S. households across national linear (live and time-shifted), VOD, OTT and local TV, according to an SBJ/SBD analysis of data from real-time TV ad attention analytics ...

Tags: Research and Ratings

07/12/17
MLB Avg. Attendance Flat At All-Star Break

At MLB's All-Star break, clubs are averaging 30,159 fans per game, relatively flat compared to last year’s 30,119 at the same point in the season. The Dodgers, who own the league's best record, are leading all teams at the gate and are in line to lead MLB for a fifth consecutive season with an ...

Tags: Research and Ratings, MLB

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug