Featured Story

AT&T's iPhone 8 Spot Sees Most Impressions On Sports Programs Last Week

Published in SportsBusiness Daily on 10 / 20 / 17

AT&T's " iPhone 8: More " spot, which showcases the new phone's features and offers free HBO for new customers, generated 140.1 million media impressions Oct. 10-16 in U.S. households across national linear (live and time-shifted), VOD, OTT and local TV, according to an analysis by THE DAILY...

Read More

Tags: Research and Ratings

More Stories

Michigan-Indiana Leads CFB Overnights

ESPN/ABC had the four highest-rated college football games over the weekend, led by Michigan's OT win over Indiana in the noon ET window. That game earned a 2.9 overnight rating on ABC, marking the highest-rated CFB game of the week across cable and broadcast, and also tying the highest-rated CFB g ...

Tags: Research and Ratings

Taco Bell Ad Gets Big Impressions Number

Taco Bell's " Perfect Union " spot, which promotes its new $5 Crispy Chicken Quesadilla Box, generated 120.3 million media impressions Oct. 3-9 in U.S. households across national linear (live and time-shifted), VOD, OTT and local TV, according to an analysis by THE DAILY of data provided by re ...

Tags: Research and Ratings

Michigan State-Michigan Strong For ABC Ratings

The first primetime Michigan State-Michigan matchup led all of college football in Week 6, drawing a 3.9 overnight rating on ABC's "Saturday Night Football." That figure is up from a 3.2 for Florida State-Miami last year. Through six weeks, five of ABC's Saturday primetime games have seen year-over ...

Tags: Research and Ratings

Indians See MLB's Biggest Attendance Gains

MLB clubs finished the '17 season with an average attendance of 30,042, just off last season’s mark of 30,169, and marking the league’s fourth decline in five seasons. The Dodgers led all clubs for the fifth straight season, averaging 46,492 (+1.7%) fans per game. The Yankees led the AL ...

Tags: Research and Ratings, MLB

Presidents Cup Rating Down For Sunday On NBC

NBC yesterday drew a 1.8 overnight rating for the final day of Presidents Cup coverage, where the U.S. had a comfortable lead coming into the day on the way to a landslide win. Four years ago, the last time the event was held in the U.S., NBC drew a 2.5 overnight for the final day. The net also drew ...

Tags: Research and Ratings

Verizon, Apple Spots Lead Recent TV Impressions

Verizon's "Yee-Haw" spot , which features actor Thomas Middleditch riding in on a steed to help a distraught city girl who realizes she cannot post her horseback riding adventures because she does not get any service in the mountains generated 101.4 million media impressions from Sept. 18-24 in U.S ...

Tags: Research and Ratings

Penn State-Iowa Leads Week 4 CFB

Penn State's win over Iowa on Saturday night drew a 3.1 overnight rating on ABC, making it the top-rated college football telecast of the weekend across broadcast nets. That number is up 11% from a 2.8 overnight for the comparable Stanford-UCLA game last season. For its regional window Saturday, wh ...

Tags: Research and Ratings

Fox Leads All CFB Ratings With Texas-USC

Fox led all college football broadcasts on the weekend with a 3.5 overnight rating for USC's double-OT win over Texas on Saturday night. While leading all CFB broadcasts this weekend, the number is down 8% from a 3.8 overnight for the comparable Ohio State-Oklahoma game in '16, which drew a 3.8 over ...

Tags: Research and Ratings

PGA Tour Ratings Up In Boston

NBC earned a 2.2 overnight rating for yesterday’s final round of the Dell Technologies Championship in Boston, which saw Justin Thomas earn his fifth win of the season by outlasting Jordan Spieth by three shots. The rating is up 37% from a 1.6 for Rory McIlroy’s two-shot win last year ov ...

Tags: Research and Ratings

DJ-Spieth Showdown Delivers For CBS Golf

CBS yesterday afternoon drew a 2.5 overnight rating for the final round of the PGA Tour Northern Trust, which saw Dustin Johnson defeat Jordan Spieth in a playoff in the first event of the FedExCup Playoffs. The rating is the best for the final round of the event since ’13 (3.7), when Adam Sc ...

Tags: Research and Ratings

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug