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Data Shows Lonzo Ball, Big Baller Brand Were Social Media Buzz Winners Around NBA Draft

Published in SportsBusiness Daily on 06 / 28 / 17

No. 2 overall pick Lonzo Ball generated the most social media buzz around the '17 NBA Draft when he was officially selected by the Lakers, according to Nielsen Sports Social24. The spotlight on Ball also brought valuable exposure to his family-owned Big Baller Brand. In the 24 hours following the D...

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Tags: Research and Ratings, Nielsen Media Research, NBA

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Spieth Delivers Big Uptick For CBS/PGA Tour

Jordan Spieth's playoff win over Daniel Berger yesterday at the PGA Tour Travelers Championship delivered CBS a 2.7 overnight rating, marking the second-best figure this season for any Tour event on any net (excludes majors). The high remains a 2.9 overnight for the AT&T Pebble Beach Pro-Am back ...

Tags: Research and Ratings

USGA Sees Good ROI For Shinnecock Spot

The USGA's "Shinnecock Hills" spot , which promotes next year's U.S. Open, generated nearly 27 million media impressions from June 12-18 as this year's event from Erin Hills aired, according to an SBJ/SBD analysis of data from real-time TV ad attention analytics firm iSpot.tv. It was the most ...

Tags: Research and Ratings

Overnight Ratings From Weekend Sports

The chart below lists overnight ratings from weekend sports telecasts on broadcast TV ( THE DAILY ). TELECAST DATE NET TIME (ET) ...

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U.S.-Mexico Qualifier Rating Big For FS1

FS1 last night drew a 1.5 overnight rating for the U.S.-Mexico FIFA World Cup qualifier, which ended in a 1-1 draw. That figure projects to be FS1's best figure on record for the matchup between the two national teams. Norfolk led all markets with a 2.64 local rating, followed by DC (2.57) and Balti ...

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New AT&T Ad Sees Returns On Sports Telecasts

AT&T's "Entertainment-Filled House" spot, which features actor Mark Wahlberg, gained the most visibility of any commercial that debuted from May 29-June 4 during sports programming, a week dominated by the NBA and NHL playoffs, according to an SBJ/SBD analysis of data from real-time TV ad attent ...

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MLB Attendance Relatively Flat To Date

MLB clubs through this past Sunday were averaging 29,269 fans per game, relatively flat compared to 29,223 for the same time frame last season. The Dodgers, who have led all teams in average attendance for four straight seasons, are once again leading the way with 45,311 per game, though that is do ...

Tags: Research and Ratings, MLB

UEFA Champions League Final Up On Fox

Fox on Saturday afternoon drew a 1.4 overnight rating for Real Madrid’s 4-1 win over Juventus in the final of the UEFA Champions League, up from a 1.2 rating for Real Madrid-Atletico Madrid last year. The 1.4 is down from a 1.8 overnight in ’15 for FC Barcelona-Juventus. Real Madrid-Atle ...

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LSU Tops NCAA Baseball Attendance Again

For the 22nd consecutive season, LSU led all of college baseball in attendance for the '17 regular season, averaging 10,644 fans per game at Alex Box Stadium. LSU was the only team to average more than 10,000 fans per game, and was one of 11 SEC schools in the top 25, including each of the top five ...

Tags: Research and Ratings, NCAA

AHL Attendance Down From Record '15-16

Coming off a record figure last season , the AHL, hockey’s Triple-A level, saw average attendance drop just under 3% in ’16-17. The league averaged 5,823 fans per game, off from 5,982 fans last season, but up from 5,508 fans two seasons ago. Six of 30 clubs saw double-digit percentage ...

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PGA Tour Sees Another Decline For Sunday

CBS yesterday drew a 2.2 rating for the final round of the PGA Tour AT&T Byron Nelson, which saw Billy Horschel defeat Jason Day in a playoff. The rating is down 12% from a 2.5 rating last year, when Sergio Garcia defeated Brooks Koepka on the first playoff hole, which marked the event's best f ...

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