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Data Shows Lonzo Ball, Big Baller Brand Were Social Media Buzz Winners Around NBA Draft

Published in SportsBusiness Daily on 06 / 28 / 17

No. 2 overall pick Lonzo Ball generated the most social media buzz around the '17 NBA Draft when he was officially selected by the Lakers, according to Nielsen Sports Social24. The spotlight on Ball also brought valuable exposure to his family-owned Big Baller Brand. In the 24 hours following the D...

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Tags: Research and Ratings, Nielsen Media Research, NBA

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