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Overnight Ratings: Toronto FC-Sounders MLS Cup Lower After Move From Fox To ESPN

Published in SportsBusiness Daily on 12 / 11 / 17

The MLS Cup finale moved back to cable this year after airing on broadcast TV last year for the first time since '08, and the overnight rating for the game subsequently dropped. ESPN on Saturday night drew a 0.7 overnight for Toronto FC's 2-0 win over the Sounders , down 30% from a 1.0 overnight on...

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