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Sunoco Leveraging Memorial Day Weekend To Debut "Essence Of Racing" Campaign

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Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with t...

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Tags: Sunoco, Marketing and Sponsorship, NASCAR, IndyCar, NHRA

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05/21/15
ESPN Wins Best In Sports Media

ESPN completed a sweep of the Sports Business Awards’ media categories by winning Best in Sports Media. This marks only the second time in the SBA’s eight-year history that the same company swept all three sports media awards; NBC Sports Group won all three last year. ESPN was honor ...

Tags: Sports Business Awards, ESPN

05/21/15
Bruins' Don Sweeney Promoted To GM

The Bruins "solved the first of their offseason questions on Wednesday by walking down the hall and hiring the man everyone knew they would" as Assistant GM Don Sweeney, who "spent 15 seasons with the Bruins, got the nod" as the eighth GM in team history, according to Amalie Benjamin of the BOSTON G ...

Tags: Franchises, Boston Bruins, NHL

05/21/15
Olbermann Salutes Letterman's Career

The tributes to CBS' DAVID LETTERMAN flowed in across the sports media world yesterday as the late-night host filmed his final episode of "Late Show." ESPN's Keith Olbermann said Letterman did "more sports, and did it better, than anybody has acknowledged or catalogued” as a late-n ...

Tags: People and Pop Culture

05/21/15
Blue Bell Name Not Coming Off A&M Ballpark

In Houston, Brent Zwerneman reported Blue Bell Ice Cream will "likely" retain its naming rights at Texas A&M's baseball venue as long as the company "is still around." This comes despite the "recent announcement of massive layoffs and furloughs" following a food-safety recall. Senior Associate A ...

Tags: Facilities

05/21/15
Mexico, Germany Could Host NFL Games

A future regular-season game in Mexico or Germany "was discussed by NFL owners" during yesterday's spring meeting, according to Barry Wilner of the AP. NFL Commissioner Roger Goodell said that both countries "reached out about hosting games." He added there is "renewed interest" among the owners. Wi ...

Tags: Leagues and Governing Bodies, NFL

05/21/15
AT&T Pushing Tech At PGA Tour Event

In Dallas, Melissa Wylie notes AT&T in its first year as title sponsor of the Byron Nelson Championship is "working to make the event the most technologically advanced stop on the PGA Tour." AT&T is "planning extensive Wi-Fi and network coverage at the event." There will be three Cell On W ...

Tags: Marketing and Sponsorship, Golf

05/21/15
NBA Wins Sports League Of The Year

This is how successful '14 was for the NBA: Even when things turned south, the league and its franchises ended up looking like gold. And that is why the NBA took home honors for Sports League of the Year at the Sports Business Awards, for executing a year-long winning streak on major fronts tim ...

Tags: Sports Business Awards, NBA

05/21/15
Octagon Wins Best In Corporate Consulting

The first thing visitors to Octagon's Norwalk, Conn., headquarters notice are the two Sports Business Awards prominently displayed on the front reception desk. Now there is a new one to add. "I made room for a another one there this morning, and I worried that might jinx it," joked CEO Rick Dud ...

Tags: Sports Business Awards, Octagon

05/21/15
Executive Transactions

The Blues named Special Adviser to the GM MARTIN BRODEUR Assistant GM. Brodeur received a three-year deal ( Blues )....The Univ. of Missouri named Univ. of Memphis Deputy AD/External Affairs WREN BAKER to the same position, replacing DOUG GILLIN , who left in April to become Appalachian State U ...

Tags: People and Pop Culture, Executive Transactions

05/21/15
Lightning Defend Tix, Apparel Ban

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Tags: Franchises, Tampa Bay Lightning, NHL

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