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New Nike Campaign Features Blake Griffin, Marvin The Martian

Published in SportsBusiness Daily on 08 / 04 / 15

A new Nike ad, created by Wieden+Kennedy N.Y. and starring Clippers F Blake Griffin , features the Warner Bros. character "Marvin the Martian." Griffin in the spot has "his own secret weapon ... a brand new pair of Jordan Super.Fly 4 sneakers, which launch this week." Along with the campaign, Nike ...

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Executive Transactions

SPORTSBUSINESS JOURNAL's Michael Smith reports Atlanta-based collegiate marketing firm MELT "recently acquired Ninja Multimedia, a small digital and technology firm that already has a strong foothold in the college space." The Atlanta-based Ninja and its five employees, including CEO DREW PEARSON , ...

Tags: People and Pop Culture, Executive Transactions

Record Crowd Watches American Pharoah

American Pharoah's "dominating victory" yesterday in the William Hill Haskell Invitational Stakes drew an announced attendance of 60,983 to Monmouth Park, the "biggest crowd" in the facility's history, according to Frank Angst of BLOODHORSE. The Triple Crown-winner's presence also "produced record p ...

Tags: Events and Attractions

NCAA Granted Stay In O'Bannon Case

An appellate court "granted a stay on Friday of a federal judge’s ruling last year that NCAA rules preventing athletes from making money from college sports broadcasts and video games violated antitrust law," according to Tracy & Strauss of the N.Y. TIMES. The stay "is at least a temporary ...

Tags: Colleges, NCAA

Orlando City Unveils 25,500-Stadium Plan

New designs for Orlando City SC's planned downtown venue show that capacity has "increased from an original plan of 19,500 seats to 25,500, a jump the club credited to overwhelming fan support in the beginning of the season," according to Paul Tenorio of the ORLANDO SENTINEL. The club "rev ...

Tags: Facilities, Orlando City SC, MLS

Pats Fire Back At NFL With Release Of E-Mails

The Patriots on Friday shared a February e-mail exchange with NFL Exec VP & General Counsel Jeff Pash on their Wellsreportcontext.com website, "highlighting their frustration with the league over what the team characterized as failing to correct certain Deflategate media reports and investi ...

Tags: Franchises, New England Patriots

Seau's Daughter Allowed To Speak At HOF

Late NFLer Junior Seau's daughter, Sydney, "will be given the chance to participate in an on-stage interview conducted after the unveiling" of his bust for induction to the Pro Football HOF, according to Alex Marvez of FOXSPORTS.com. The HOF also has invited Sydney and Seau's three sons to "unveil h ...

Tags: Leagues and Governing Bodies, NFL

NBCU Marking Year-Out Date From Rio

NBCUniversal on Wednesday will mark the year-out date from the start of the '16 Rio Games by rolling out a marketing campaign to promote its coverage that includes a 60-second ad airing at 8:00pm ET "across all of its 18 networks," according to Steven Perlberg of the WALL STREET JOURNAL. The company ...

Tags: Media, NBC

DraftKings Now Partners With 27 MLB Clubs

Related stories : Manfred Addresses Possible Ethical Questions With DraftKings Partnership New Details Emerge On DraftKings' Advertising Deal With ESPN MLS Inks Multiyear Deal With DraftKings; Eyeing Equity Stake? DraftKings Closes On $300M Series D Funding Round ...

Tags: Marketing and Sponsorship

SBJ In-Depth: College Football Season Preview

College football kicks off a new season stronger than ever. Media rights, sponsorship sales, facility construction - you name it, metrics are up across the board, fueled by one of the most passionate fan bases in sports. The landscape also has changed, with autonomy setting the top conferences apar ...

Wasserman Acquires Norman's Golf Event Firm

Wasserman Media Group has acquired Greg Norman’s golf event management firm and has signed the golfer as a client, Norman and WMG Chair & CEO Casey Wasserman announced today. The Greg Norman Production Company operates several major golf events, including the PGA Tour's Valero Texas O ...

Tags: Labor and Agents, Wasserman Media Group

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