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Published in SportsBusiness Daily on 08 / 21 / 14

The W New York will host the 15th annual Taste of Tennis Gala ahead of the U.S. Open. Headlining the event are  Serena Williams and chef Masaharu Morimoto . Other participating tennis players include  Venus Williams , Victoria Azarenka, Sloane Stephens and the Bryan Brothers .&nb...

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Key Biscayne Tennis Tourney Renamed

IMG yesterday announced that the ATP/WTA Sony Open in Key Biscayne will be renamed the Miami Open, and for "the next five years" the primary sponsor will be Brazil-based bank Itau, according to Michelle Kaufman of the MIAMI HERALD. Unlike previous sponsors, Itau decided to let the city’s ...

Tags: Marketing and Sponsorship, IMG

The Daily's Hot Reads For Wednesday: The Liberty Movement

USA TODAY's Dan Wolken writes, "At Liberty University, a private evangelical school suddenly flush with cash and immense athletics ambitions , there is almost no amount of dirt they won't move or concrete they won't pour these days to help break into the big time" ( USA TODAY ). The GLOBE & ...

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LPGA Returning To Mission Hills In '15

LPGA Commissioner Mike Whan confirmed that the tour is partnering with IMG to "organize the new incarnation" of the former Kraft Nabisco Championship played at Mission Hills Country Club since '71, according to Larry Bohannan of the Palm Springs DESERT SUN. IMG "ran operations" for the LPGA's first ...

Tags: Events and Attractions, LPGA

Golf Sales Cut Into Dick's Profits

Women's and youth apparel "helped drive sales higher at Dick's Sporting Goods" in Q2, although "continued declines in the golf and hunting business cut into profits," according to Chris Fleisher of the PITTSBURGH TRIBUNE-REVIEW. Sales at its Golf Galaxy stores fell 9.3%, and the company "recorded pr ...

Tags: Finance, Dicks Sporting Goods

Hawaii Football Tickets At Seven-Year Low

Season-ticket sales for Univ. of Hawaii football "are running 2,000 below last year, and are at a seven year-low," according to Matt Tuohy of the PACIFIC BUSINESS NEWS. UH AD Ben Jay said that 16,055 full season-tickets and 148 mini-packs that include four football games and six volleyball games "ha ...

Tags: Colleges

College Football HOF To Open On Budget

The new $68.5M The College Football HOF and Chick-fil-A Fan Experience will open Saturday "on schedule and on budget" as only $1M of public money was used to construct the facility and the additional costs were "raised through sponsorship dollars and private donations," according to Michael Smith of ...

Tags: Facilities

Joe Gibbs Racing Makes Edwards Signing Official

Joe Gibbs Racing yesterday announced that it would "add a fourth" NASCAR Sprint Cup Series team in '15 with driver Carl Edwards and a "significant investment from communications technology company Arris," according to Jim Utter of the CHARLOTTE OBSERVER. Edwards, who joins JGR from Roush Fenway Rac ...

Tags: Marketing and Sponsorship, NASCAR

Leiweke Denies Report He Is Leaving MLSE

MLSE President & CEO Tim Leiweke "knocked down rumours on Tuesday that he is about to leave" the company, according to Cathal Kelly of the GLOBE & MAIL. Leiweke said, "It's not true. One-hundred per cent not true. I'm fully committed to the season at hand." Leiweke was referring to the Rapto ...

Tags: Franchises, Maple Leaf Sports and Entertainment

Analytics On The Rise In NFL

A "handful of technological forces have converged on the NFL this year to create some behind-the-scenes statistical revolutions," according to Kevin Clark of the WALL STREET JOURNAL. The league this offseason signed a deal with Zebra Technologies to "put radio-frequency tracking devices in the sho ...

Tags: Leagues and Governing Bodies, NFL

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