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Audience Analysis: ESPN Gets Strong Audience For Randy Moss "30 For 30" Documentary

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ESPN drew 2.17 million viewers for “Rand University” on Nov. 11, marking the net’s best documentary audience since the premiere of “The Book Of Manning” on Sept. 24, 2013 and eighth-best documentary audience since the “30 for 30” project began in ’09. ...

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Sonic Signs Durant As First Athlete Endorser

See the full listing for KEVIN DURANT Thunder F Kevin Durant has signed an endorsement deal with fast food drive-in chain Sonic to be its "first-ever athlete ambassador," according to Darren Rovell of ESPN.com. Sonic "is not an NBA partner nor a Thunder partner, but expec ...

Tags: Marketing and Sponsorship, NBA, Oklahoma City Thunder

Executive Transactions

The Nationals named Rays Special Assistant to the GM MIKE CUBBAGE to the same position. The club also named Rockies Special Assignment Scout TERRY WETZEL Special Assistant to the GM and promoted Scouting Assistant EDDIE LONGOSZ to Assistant Dir of Scouting Operations ( MLB.com, 11/19 )....The ...

Tags: People and Pop Culture, Executive Transactions

Swofford Pushing For Eight-Team Playoff

ACC Commissioner John Swofford yesterday said an eight-team College Football Playoff, “in terms of the number of teams, would probably be ideal,” according to Shawn Krest of the Durham HERALD-SUN. Speaking at the Durham Sports Club's weekly meeting, Swofford said that educational concern ...

Tags: Colleges, ACC

With Stanton Deal, Loria Gets Chance To Reboot

Marlins RF Giancarlo Stanton yesterday officially signed his new 13-year, $325M contract, meaning he has now guaranteed the team "at least six years of his future ... for a chance to change the way a sour South Florida fan base base looks at the organization," according to Manny Navarro of the MIAMI ...

Tags: Miami Marlins, Franchises

Avaya-Earthquakes Deal Worth $20M

Santa Clara-based tech firm Avaya will pay $20M over 10 years for naming rights to the Earthquakes’ new stadium, a figure that is “believed to be tied for the third-most lucrative deal, on an annual basis," in MLS, according to Mike Rosenberg of the SAN JOSE MERCURY NEWS. The naming-righ ...

Tags: Facilities, San Jose Earthquakes

Hornets' Taylor Suspended 24 Games

The NBA yesterday suspended Hornets F Jeffery Taylor for 24 games without pay after he "pleaded guilty last month to misdemeanor domestic violence assault and malicious destruction of hotel property," but the length of the suspension "does not represent a new league standard for domestic violence ca ...

Tags: Leagues and Governing Bodies, NBA, Charlotte Hornets

Broncos Sign Exclusive Deal With DraftKings

The Broncos “have signed an exclusive partnership agreement with daily fantasy sports operator DraftKings,” marking the second NFL partnership for DraftKings after a deal signed with the Patriots last month , according to Darren Heitner of FORBES. The “only other NFL team that ha ...

Tags: Marketing and Sponsorship, Denver Broncos

Browns Ink TV Deal With Local ABC Affiliate

The Browns yesterday announced a new local TV deal with WEWS-ABC to become the "TV home for the team's preseason games and for official year-round Browns programming," according to Mark Dawidziak of the Cleveland PLAIN DEALER. The deal means the Browns are "leaving longtime TV partner" WKYC-NBC, whi ...

Tags: Media, Cleveland Browns, NFL

Channel Surf....

HGTV's "Rehab Addict" will air the first of six episodes featuring Cavaliers F LeBron James as the series follows James and other volunteers during their renovation of an Akron home last summer.

Today's Events....

Yankees GM Brian Cashman , former Rutgers AD Tim Pernetti and about 750 others will sleep on the streets of N.Y. to raise awareness for homeless children as part of Covenant House's "Sleep Out" initiative. The event begins at 6:00pm ET in Times Square.

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