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New Nike Campaign Features Blake Griffin, Marvin The Martian

Published in SportsBusiness Daily on 08 / 04 / 15

A new Nike ad, created by Wieden+Kennedy N.Y. and starring Clippers F Blake Griffin , features the Warner Bros. character "Marvin the Martian." Griffin in the spot has "his own secret weapon ... a brand new pair of Jordan Super.Fly 4 sneakers, which launch this week." Along with the campaign, Nike ...

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Buzzer Beaters....

Van Wagner Sports & Entertainment today announced a multiyear multimedia rights deal with Georgia State, the marketing firm’s second multimedia deal in the college space. Van Wagner inked Florida Int’l Univ. last month ( THE DAILY ). Circuit of the Americas today announced that it ...

PGA Tour Overnights Up On CBS

Golf and NASCAR led weekend overnight ratings for sports telecasts. The final round of the PGA Tour Quicken Loans Invitational, which saw Troy Merritt hold off Rickie Fowler for his first win on Tour, drew a 2.5 overnight, marking the event's best figure since Tiger Woods won in '12 (4.6). Meanwhil ...

Tags: Research and Ratings

Quick Hits....

“What’s great about Shad is I’m walking out of the building and he’s getting out of the driver’s seat of his Volvo. His shirt is untucked. He had his briefcase with some Prada sandals on. It’s a bit different than flying in on your chopper with five people around ...

John Mara Weighs In On L.A. Teams

NFL Giants President & CEO John Mara today made an appearance on WFAN-AM’s “Boomer & Carton” and discussed the NFL’s L.A. aspirations and international expansion. Mara, on NFL teams moving to L.A.: “I think L.A. will certainly happen, and I think there is a go ...

City Of Oakland Faces Tough Raiders Decision

Alameda County’s decision to sell its half-interest in the Coliseum complex "clears the way for Oakland to take full control of the negotiations for a new stadium for the Raiders," according to Matier & Ross of the S.F. CHRONICLE. Now comes "trying to deal with the Raiders’ th ...

Tags: Facilities, Oakland Raiders, St. Louis Rams, San Diego Chargers, NFL

Brady, Goodell Ordered To Appear In Court

The federal judge handling Patriots QB Tom Brady's appeal of his four-game suspension on Friday ordered Brady and NFL Commissioner Roger Goodell to "appear in court twice in mid-August," according to ESPN.com. U.S. District Judge Richard Berman on Friday told the two sides that he had scheduled conf ...

Tags: Leagues and Governing Bodies, NFL

ESPN Won't Continue Airing French Open

ESPN is "walking away from the French Open after 13 years," according to SPORTSBUSINESS JOURNAL's Kaplan & Ourand. ESPN execs said that the decision is "based on the network’s position as the second or third TV outlet covering the tournament -- behind NBC and Tennis Channel." Tha ...

Tags: ESPN, NBC, Tennis Channel, Media

Adidas Reportedly Courting James Harden

adidas has offered Rockets G James Harden a 13-year, $200M shoe contract, and Nike "has until the end of next week to match the deal or lose him," according to sources cited by Darren Rovell of ESPN.com. Nike's deal with Harden "recently expired." adidas has "slipped in recent years due to a lack of ...

Tags: Marketing and Sponsorship, Adidas

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Red Sox' Lucchino Stepping Down

Red Sox President & CEO Larry Lucchino on Saturday said that he will be "stepping down" at the end of the year, according to Gordon Edes of ESPN BOSTON. Lucchino in a statement said, "The end of this year is a good time for this change. We would have preferred to announce all of our transition p ...

Tags: Franchises, Boston Red Sox, MLB

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