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Sprint Frobinsons Campaign Ad Featuring Durant Debuts Tonight

04 / 17 / 14

Thunder F Kevin Durant appears in “the latest TV advertisement from Sprint, which begins airing tonight across network and cable TV.” Durant is “the first athlete to star in the new episodic Frobinsons campaign for Sprint.” In addition to TV, Durant “will be featured ...

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04/16/14
Bruins, Celtics Headed In Opposite Directions

The Celtics and Bruins find themselves "on diverging paths of fortune," and signs of their "skewed trajectories are written on the faces of fans and the bottom lines of businesses from Sportsworld to TD Garden," according to a front-page piece by Bob Hohler of the BOSTON GLOBE. The Celtics have play ...

Tags: Franchises, Boston Celtics, Boston Bruins

04/16/14
Selig Praises New Replay System

MLB Commissioner Bud Selig and several club owners yesterday expressed support for the league's newly expanded instant replay system despite numerous high-profile issues in recent days and open questioning by some managers, including the Red Sox' John Farrell. Speaking at the MLB Diversity Business ...

Tags: Leagues and Governing Bodies, MLB

04/16/14
WrestleMania PPV Strong Despite WWE Net

WWE yesterday announced that WrestleMania XXX on April 6 reached a record 1 million HHs in the U.S. alone on the WWE Network and PPV combined. This is the first time WrestleMania has eclipsed that mark domestically. WWE Network currently has more than 667,000 subscribers in the U.S., ...

Tags: Media, WWE

04/16/14
Blues Ink Four Postseason Presenting Sponsors

The Blues will have "four presenting sponsors for their entire playoff run" instead of having a different sponsor for each game, in a move that is "a first for the organization," according to Samantha Liss of the ST. LOUIS BUSINESS JOURNAL. Sources said that the deals are "worth six figures." The se ...

Tags: Marketing and Sponsorship, St. Louis Blues, NHL

04/16/14
Executive Transactions

The Philadelphia Big 5, which is an informal association consisting of Penn, La Salle, St. Joseph’s, Temple and Villanova, named retiring Penn AD STEVE BILSKY Exec Dir, effective in July ( Penn )….Princeton Univ. named MOLLIE MARCOUX AD, effective Aug. 4. She will replace GAR ...

Tags: People and Pop Culture

04/16/14
PGA Championship Sets Ticket Sales Record

The PGA of America yesterday announced that it has "set an overall ticket sales record" for the Aug. 7-10 PGA Championship at Valhalla Golf Club, according to Jonathan Lintner of the Louisville COURIER-JOURNAL. PGA Championship Dir Brett Sterba said that the PGA "reserved lots at Papa John&rsqu ...

Tags: Events and Attractions, PGA of America

04/16/14
Big East Signs Lease For New HQ

The Big East today announced that it has signed a 10-year lease agreement with The Durst Organization that will bring the conference’s official HQ to 655 Third Ave. in midtown Manhattan. The seventh-floor office space, totaling 13,742 square feet, is located on the corner of 42nd Street. The i ...

Tags: Facilities, Big East

04/16/14
Panel: NCAA Business Model Must Change

A panel of college administrators "agree the NCAA business model has to change to survive" an evolving financial landscape for conferences, according to Teresa Walker of the AP. Ohio Valley Conference Commissioner Beth DeBauche "sees the current crisis as an opportunity to make college athletics hea ...

Tags: Colleges, NCAA

04/16/14
How Key NBA Storylines Played Out This Year

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Tags: Franchises, NBA

04/16/14
Production Dips For Some NHL Clubs Post-Olympics

NHL teams that sent a large number of players to the '14 Sochi Games "had a significant drop in performance" after the tournament, while teams that "sent few players had a slight improvement," according to a Univ. of Massachusetts study cited by Jeff Klein of the N.Y. TIMES. UMass sports economics p ...

Tags: Leagues and Governing Bodies, NHL

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