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Marketing Execs Focusing On Data To Drive Affinity, Make Big Events Better

Published in SportsBusiness Daily on 05 / 28 / 15

Marketing execs representing brands ranging from Target to NASCAR talked about making big events memorable as part of a panel discussion that ended Day 1 of the ’15 Intersport Brand Engagement Summit. The session, titled, “Driving Brand Affinity: Making Your Big Event a Personal Experien...

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Toronto FC will host EPL club Manchester City for a friendly at BMO Field. Fidelity National Financial Chair Bill Foley , head of the Hockey Vision Las Vegas prospective ownership group, will update area residents on the progress of efforts to land an NHL team at 6:00pm PT at Sunset Station's Cl ...

Daily Digit....

$462M  – The price of SunTrust Park's "hard construction costs negotiated" between the Braves and construction manager American Builders 2017. That covers "steel, concrete, labor, plumbing, electrical and most of the other items that go into building" the ballpark. The over ...

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Panelists Talk Changing Nature Of Content

The changing nature of content is forcing sports marketers to play by new rules to connect with fans, said panelists in the opening session of the '15 Intersport Brand Engagement Summit , which is being held today and tomorrow at the Westin Chicago River North. The goal is to create more content th ...

Indy 500 Viewership Best Since '12

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Tags: Media, ABC, IndyCar

Executive Transactions

Nets Assistant GM BOBBY MARKS  yesterday announced on Twitter that he is "leaving the Nets." Marks, the "longest tenured member" of the club's basketball operations staff, "did not have his contract option picked up by the Nets" ( N.Y. DAILY NEWS, 5/27 )....Richard Childress Racing named South ...

Tags: Executive Transactions, People and Pop Culture

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Tags: Events and Attractions, MLS

Nets Could Avoid "Repeater Tax" Next Season

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Tags: Franchises, Brooklyn Nets, NBA

Bucks Arena Financing Deal Imminent

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Tags: Milwaukee Bucks, NBA, Facilities

Can Harper Supplant Jeter As Face Of MLB?

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