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USA Volleyball CEO Touts Adidas Deal's Scope, Activation

Published in SportsBusiness Daily on 09 / 19 / 17

USA Volleyball CEO Jamie Davis said the organization's partnership with Adidas is the “biggest deal we’ve ever done in the history of volleyball.” Davis said of Adidas, “What they’re bringing to it is activation. They’re doing more than just giving us money an...

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Golf Event Out From Congressional

The Tiger Woods Foundation's PGA Tour event is "out from" Congressional Country Club for '18 and '20, as the event has "no title sponsor" ( TWITTER.com, 9/18 ). The termination of the contract was "announced to members at Congressional via letter" today. Quicken Loans took over as title sponsor in ...

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Alaska Airlines today announced a partnership with Warriors F Kevin Durant  to support youth and education programs in the Bay Area. He will represent the company at events and key marketing initiatives ( Alaska Airlines ). A U.S. District judge in Texas today "denied the NFL's motion for a ...

Channel Surf....

Lonzo Ball will appear on CBS' "The Late Late Show" at 12:37am ET.

Daily Download....

Mack Trucks released this video over the weekend, marking the latest activation in its endorsement deal with Raiders DE Khalil Mack .

Verizon Likely Out As IndyCar Sponsor After '18

IndyCar CEO Mark Miles confirmed that Verizon is not likely to renew its title sponsorship of the series after it expires following the ’18 schedule. Miles said, “It's likely that the relationship will change, but we’re hopeful that (the relationship) will continue.” It is po ...

Tags: Marketing and Sponsorship, IndyCar, Verizon

Blue Star Sports Continues Its Growth

In about a year and a half, Jerry Jones-backed Blue Star Sports has “become a force in the youth sports industry, with ties to some of the biggest names in professional sports,” according to Melissa Repko of the DALLAS MORNING NEWS. Blue Star Sports has raised more than $200M in funding ...

Tags: Finance

"Ballers" Protagonist Hits NFL-To-Vegas Snag

HBO’s " BALLERS " had its penultimate episode of Season 3 last night, and the NFL-to-Vegas plotline that has dominated this season seems to be coming to a head. The show opened with a fictional NFL program called "Glazed & Confused" filming in the Bay Area, site of fictional NFL owners' me ...

Tags: People and Pop Culture, HBO

Rams, Chargers Have Empty Seats In Week 2

The NFL may have "overestimated the appetite for professional football" in L.A, as empty seats in L.A. Memorial Coliseum during yesterday's Redskins-Rams game was "not a great look," according to Howard Fendrich of the AP. There also was the Chargers' "inability to sell out their first regular- ...

Tags: Franchises, San Diego Chargers, LA Rams

"SNF" Week 2 Is Lowest Rating In A Decade

Cowboys-Broncos was the bellweather NFL game in Week 2, as Fox drew a 16.1 overnight for the matchup featured in the late national window yesterday. The game stretched into primetime due to an hour-long lightning delay. CBS carried the national window in Week 2 last year, drawing a 13.6 for a teleca ...

Tags: Media, NFL

MLB Sells Presenting Sponsorships In Both LCS

MLB has sold presenting sponsorships to both the ALCS and NLCS for the first time. A new and comprehensive five-year sponsorship with Camping World makes the RV/camping retailer the initial presenting sponsor of the championship series. It also will become the first presenting sponsor of MLB Spring ...

Tags: Marketing and Sponsorship, MLB

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