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NBCSN Draws NASCAR’s Best Cable TV Audience Since '14 Cup Finale

Published in SportsBusiness Daily on 07 / 26 / 16

NASCAR’s Brickyard 400 on Sunday rebounded from record-low viewership last year to post the Sprint Cup event’s best audience since '13, as well as NBCSN's best audience on record. The race from Indianapolis Motor Speedway also marked the best Cup race on cable TV since the season finale ...

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IOC Criticized For Allowing Russia To Field Team

Olympic leaders "find themselves facing questions -- if not outright criticism -- over their decision not to ban Russia " from the Rio Games, according to David Wharton of the L.A. TIMES. Reaction yesterday was "immediate with anti-doping officials and athletes from other countries expressing ...

Tags: Olympics, IOC

BYU Tells Big 12 Of Expansion Interest

BYU AD Tom Holmoe said that the school has "formally notified the Big 12 of its interest in joining the conference and would be open to discussing a football-only option," though full conference membership "would be BYU's goal," according to Jake Trotter of ESPN.com. Because of its "connection ...

Tags: Colleges, Big 12

Brickyard 400 Continues Attendance Slide

Attendance at NASCAR races "has plummeted" in recent years, and despite several years of crowds over 200,000, yesterday's Brickyard 400 at Indianapolis Motor Speedway "might not have topped 50,000," according to Gregg Doyel of the INDIANAPOLIS STAR. Last year's race had an "estimated crowd of 75,000 ...

Tags: Events and Attractions, NASCAR

George Revealed As Chair Of BOD At IMS, Hulman & Co.

In pre-race festivities for yesterday's NASCAR Sprint Cup Series Brickyard 400,  TONY GEORGE was "revealed to have become chairman" of the BOD at Indianapolis Motor Speedway, according to Brant James of USA TODAY. It "later was confirmed" that George also "holds the same position" at Indy ...

Tags: IndyCar, People and Pop Culture

UConn Employs Aspire To Improve Ticket Sales

UConn has hired Atlanta-based Aspire Group to help "fill more seats" during the school's sporting events, according to Mike Anthony of the HARTFORD COURANT. Aspire "will have 10 full-time employees on campus." A hiring process "targeting recent graduates with sales and marketing aspirations has ...

Tags: Colleges

Could Rhoden Land At ESPN After Leaving NYT?

The N.Y. TIMES' William Rhoden today writes his final offering as a full-time columnist for the paper after nearly 35 years and 26 consecutive writing the Sports of The Times. He wrote, "I simply decided ... that this has got to end at some point." Rhoden: "What I have appreciated more than anything ...

Tags: Media, ESPN

NASCAR Takes Control Of Digital Ad Sales

NASCAR is "bringing digital ad sales back in-house from Turner Sports after this year and will create a new ad sales group" headed by NASCAR Digital Media Chief Revenue Officer Jon Tuck, according to Adam Stern of SPORTSBUSINESS JOURNAL. This is the "next step in the sanctioning body’s quest t ...

Tags: NASCAR, Marketing and Sponsorship

Sources: Isles In Talks For Arena At Belmont Park

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Tags: Facilities, New York Islanders

WNBA Rescinds Players' T-Shirt Fines

The WNBA on Saturday "rescinded its fines" issued to players for wearing protest shirts, "quelling a public outcry that had mounted steadily since" league President Lisa Borders issued her punishment last Thursday , according to Nick Eilerson of the WASHINGTON POST. Borders in a statement said, "Gi ...

Tags: WNBA, Leagues and Governing Bodies

NHL Las Vegas Team Still Looking For Name

Las Vegas NHL team Owner Bill Foley is "not any closer to finding a name or color scheme" for his expansion franchise than he was a week ago , according to Steve Carp of the LAS VEGAS REVIEW-JOURNAL. He does have a "temporary" logo that the NHL has "furnished the team with." It is an image tha ...

Tags: NHL, Franchises

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