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NASCAR Schedule Changes Include Brickyard 400 Becoming Regular-Season Finale

Published in SportsBusiness Daily on 05 / 24 / 17

NASCAR announced its '18 Monster Energy Cup Series schedule yesterday and the "biggest" move is Indianapolis Motor Speedway replacing Richmond as the site for the regular-season finale in an attempt to "breath some life into what used to be one of its biggest events," according to Bob Pockrass of ...

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Tags: Leagues and Governing Bodies, NASCAR

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Blaney Suggests Moving NASCAR All-Star Race

Ryan Blaney yesterday became the latest NASCAR driver to suggest moving the All-Star Race from Charlotte Motor Speedway after its lackluster weekend , saying NASCAR should go "somewhere different just so it’s not always in one place.” Blaney, asked if NASCAR should move the event, said, ...

Tags: Events and Attractions, NASCAR

Register For SBJ-Intersport Brand Engagement Summit

2017 SBJ-Intersport Brand Engagement Summit May 31-June 1, 2017 – Renaissance Chicago Downtown, Chicago, IL The Sports Marketing Community is Set to Converge on Chicago in One Week. Two Days of Great Content and Networking. Don't Miss Out. To view the COMPLETE AGENDA and to REG ...

Tags: People and Pop Culture

ANC To Upgrade Univ. Of Texas Video Board

The Univ. of Texas has selected N.Y.-based signage company ANC to upgrade Royal-Memorial Stadium’s "gargantuan 'Godzillatron' video board with a fresh, ultramodern display," according to Nick Moyle of the SAN ANTONIO EXPRESS-NEWS. In recent years, ANC has been contracted by the Mariners, ...

Tags: Facilities

SBJ In-Depth: Athletic Director of the Year

As we honor SportsBusiness Journal/Daily Athletic Director of Year, we examine how the role of the modern AD has changed over the decades. Today’s challenges range from attracting talented coaches and administrators, to managing the financial aspects of a changing collegiate athletics industry ...

Tags: Classified Advertisements

Crosby Sees Continued Marketing Success

The Penguins can advance to the Stanley Cup Final with a win tonight over the Senators, and while C Sidney Crosby is the "most sought after name in hockey" by various brands, the public "knows very little about his identity beyond the rink," according to Dan Robson of SPORTSNET.ca. Various brands ov ...

Tags: Marketing and Sponsorship, Pittsburgh Penguins

ESPN Extends Contract For Dick Vitale Through '19-20

ESPN yesterday announced a contract extension for longtime college basketball analyst Dick Vitale through the '19-20 season. Vitale will continue to be the main analyst on the net's top college games, including regular-season contests primarily on ESPN and ESPN2. This agreement adds an additional ye ...

Tags: Media, ESPN

Padres Latest MLB Club To Offer Ballpark Pass

The Padres have the worst winning percentage in MLB, and have a "new promotion to get fans into Petco Park next month: Give them $99 for the first five games in June and they’ll guarantee you watch five victories," according to Jeff Sanders of the SAN DIEGO UNION-TRIBUNE. That means patro ...

Tags: Franchises, San Diego Padres

Yanks Unveil Cheering Section For Aaron Judge

The Yankees yesterday unveiled "The Judge’s Chambers," a "specific cheering section" for RF Aaron Judge in the stands directly behind where he plays, according to Seth Walder of the N.Y. DAILY NEWS. The team "added fake wood paneling around three rows of seats in section 105 in right field, an ...

Tags: Facilities, New York Yankees

Raleigh Rock 'N' Roll Marathon Switches To Half

Raleigh's Rock 'n' Roll Marathon is "nixing the full option and focusing all efforts on the half marathon," according to Lauren Ohnesorge of the TRIANGLE BUSINESS JOURNAL. Competitor Group PR Dir Dan Cruz, whose firm owns the race, said that the decision "comes down to interest and economi ...

Tags: Events and Attractions

Broncos Promote Several In Front Office

The Broncos "quietly promoted several within the front office and on the business staffs," according to Nicki Jhabvala of the DENVER POST. The team promoted Senior VP/Business Development MAC FREEMAN  to Chief Commercial Officer, Senior VP/PR  PATRICK SMYTH  to Exec VP/Public & C ...

Tags: People and Pop Culture, NFL, Denver Broncos, Carolina Panthers

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