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Tostitos Lines Up "Lucky Bags" Campaign For '17 NFL Season

Published in SportsBusiness Daily on 08 / 16 / 17

NFL sponsor Tostitos today unveiled its "Lucky Bags" activation for the '17 season, which includes market-specific team-themed packaging available at retail starting immediately. The campaign refers to gameday rituals such as the Steelers' Terrible Towels and Seahawks fans' 12 Flag. Digital content ...

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08/15/17
Marquette Signs On To Play At Bucks' Arena

The Bucks and Marquette today announced that they "have signed a seven-year agreement that formalizes the deal" for the school's men's basketball team to "play home games" at the NBA team's new arena. The sides said Marquette "will be the Bucks' main tenant for the arena that they will operate and m ...

08/15/17
Beth Mowins To Call NFL On CBS

CBS Sports and Fox Sports today unveiled their broadcast teams for the '17 NFL season, with CBS adding play-by-play announcer Beth Mowins to its lineup. Mowins, who is also calling a Week One "MNF" game on ESPN , will become the first woman to call play-by-play for the net's NFL games when she ca ...

08/15/17
World Cup Bidders Float Possible Venues

Organizers of the North American '26 FIFA World Cup bid today unveiled 49 venues across 44 cities to be considered for inclusion in the bid that will be sent to FIFA by March 16. The plan is to include 20-25 venues in the final bid, with at least 12 locations expected to ultimately serve as official ...

08/15/17
Golden Knights Announce Broadcasters

Dave Goucher will serve as the Golden Knights' play-by-play announcer this season on AT&T SportsNet Rocky Mountain, and he will be joined by color commentator Shane Hnidy . The team has also hired  Dan D’Uva as the radio play-by-play voice for Fox Sports affiliate KRLV-AM. Go ...

08/15/17
ESPN Lines Up Regular-Season MegaCast

ESPN today announced plans for a MegaCast production of the Ohio State-Indiana football game on Thursday night, Aug. 31. This will consist of a traditional telecast on ESPN and six alternate offerings on ESPNU (Homers Telecast), ESPNews (Coaches Film Room) and ESPN3 (All-22). All previous MegaCast g ...

08/15/17
Daily Download....

Ahead of his Aug. 26 superfight against Floyd Mayweather Jr. , Conor McGregor is   bringing back his online video series "The Mac Life." The first installment offers a behind-the-scenes look at McGregor's media workout at the UFC Performance Center in Las Vegas.

08/15/17
U.S. Open Cup Semifinal Sold Out

Tonight's U.S. Open Cup semifinal between USL club FC Cincinnati and the Red Bulls will be played "before a sellout crowd of more than 36,000 at Nippert Stadium." It is "one of the biggest matches in the history" of the Cup as well as "one of the biggest sporting events of the year in Cincinnat ...

08/15/17
Speed Reads....

USWNT G Ashlyn Harris has signed a multiyear deal with Iconix Brand Group-owned Umbro to be a brand ambassador ( Umbro ).   The Jazz and Ticketmaster have reached a deal for the company to be the new ticketing provider for Vivint Smart Home Arena ( Ticketmaster ).  The Islanders wi ...

08/15/17
Daily Digit....

$760,000 -- Projected cost of a special election on "whether Cleveland should commit tax dollars to an upgrade of Quicken Loans Arena." Cleveland "would be billed for the cost of the special election" ( Cleveland PLAIN DEALER, 8/15 ).

08/15/17
Tweet Pic Of The Day....

This is very cool- the new Falcons stadium has helmets from every high school in Georgia. pic.twitter.com/E0D7IuZSju — Jay Busbee (@jaybusbee) August 15, 2017

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