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50,000-Plus Fans See What May Be American Pharoah's Last Race

Published in SportsBusiness Daily on

Ticket sales were “capped” by NYRA at 50,000 and “sold out more than two weeks in advance, even before it was announced that American Pharoah would compete.”

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ESPN's Mendoza To Replace Schilling Sunday

In L.A., Tom Hoffarth reported ESPN's Jessica Mendoza will serve as an analyst for "the upcoming 'Sunday Night Baseball' coverage of the Dodgers’ home game" against the Cubs. Sitting in the booth with Dan Schulman and John Kruk, Mendoza "essentially replaces the still-suspended Curt Schilling. ...

Tags: Media

Subway Reducing Reliance On Spokespeople

Subway Chief Advertising Officer Chris Carroll said that the QSR "will reduce its reliance on pitchmen to promote its brand, and will instead put more emphasis on the company’s products," a decision which "was made independent and prior to the whole episode with" former spokesperson Jared Fogl ...

Tags: Marketing and Sponsorship, Subway

Morning Hot Reads: School Colors

The INDIANAPOLIS STAR notes, " Image-conscious universities love the money, exposure and bonding that sports create ." But when "publicity from sports turns against a school, as in the recent spate of incidents involving Indiana University football and men's basketball players, it will reverberate n ...

Final Jeopardy....

“Who is Oprah Winfrey ?”

Final Jeopardy!

Last night’s “Final Jeopardy!” category was “Bestselling Books.” “In 2014 a collection of her columns became the first bestseller entirely by this woman who championed many other bestsellers.”

Night Moves....Dunk You Very Much

Last night’s 1:00am ET edition of ESPN’s “SportsCenter” led with LLWS highlights, followed by Mets-Phillies, Cardinals-D’Backs and Pirates-Marlins. The first non-baseball report was the passing of former NBAer Darryl Dawkins  11 minutes into the broadcast. Last ni ...

Beckham Jr. Endorsing Head & Shoulders

Odell Beckham Jr.  has been named the "new face" of Procter & Gamble's Head & Shoulders brand, succeeding former NFLer Troy Polamalu and continuing the "lucrative offseason" for the Giants WR. The shampoo brand this morning released a spot featuring Beckham's "career highlights. ...

Quick Hits....

“They went with Austin last time and we were close (to getting the games). We learned a lot in the process and, given another opportunity, I think we can put together a winning bid” – Charlotte Motor Speedway President Marcus Smith , on trying to lure the X Games to Charlotte ( B ...

Speed Reads....

Donald Trump is "looking to buy Argentina’s Club Atletico San Lorenzo di Almagro, best known for running the San Lorenzo soccer team that Pope Francis is an avid fan of” ( N.Y. POST, 8/28 ). Baseball arbitrator Frederic Horowitz has "ruled in favor of MLB in the case" in which ...

Twitter Me This....

Who in their right mind thought it was a good idea to allow umpire challenges in the Little League World Series? Sets a horrible example. — Jeff Bradley (@JeffreyPBradley) August 28, 2015 I don't get why major entities like ESPN don't link back to original sources when using them ...

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