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Published in SportsBusiness Daily on 01 / 25 / 15

Presenting the official 2015 Major League baseball. http://t.co/lzE53MEYdE — MLB (@MLB) January 25, 2015

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Seahawks Go On Trademark-Filing Spree

The Seahawks are "trying to trademark the word 'boom' and use it for the team’s own purposes," a move that is "part of a quiet legal strategy in which the team has filed some two dozen trademark applications" since October '13 for phrases such as "Go Hawks" and the number "12," according to Mi ...

Tags: Seattle Seahawks, Marketing and Sponsorship, NFL

Back Pages....

The Morning Buzz offers today's back page sports covers from some of the nation's major metropolitan tabloids: N.Y. Post N.Y. Daily News   Philadelphia Daily News Boston Herald Newsday Chicago Sun-Times

Royals See Strong Season-Ticket Sales For '15

Following the team's first World Series appearance in 29 years, the Royals said that their "season-ticket base is nearing the level it reached" in '12, when the club hosted the MLB All-Star Game, according to Pete Grathoff of the K.C. STAR. The Royals’ season-ticket base was 14,000 in '93 ...

Tags: Kansas City Royals, Franchises

Morning Hot Reads: Mixed Company

The PHILADELPHIA INQUIRER goes with the header: " In This Year's Super Bowl, Only Sure Winner Is Comcast ." Subsidiary Global Spectrum managers Univ. of Phoenix Stadium, while Comcast-owned NBA will broadcast the game. Viewers will include millions of Xfinity subscribers. USA TODAY: " The female ...

Gordon To Step Away From NASCAR After '15

NASCAR driver Jeff Gordon "helped drag NASCAR from the South into the mainstream over the past 20 years," making him a "game-changer both on and off the track," according to a front-page piece by Scott Fowler of the CHARLOTTE OBSERVER. Gordon on Thursday announced that the '15 Sprint Cup season will ...

Tags: NASCAR, Leagues and Governing Bodies

"Red Army" Doc Gets Positive Reviews

Filmmaker Gabe Polsky's documentary on Soviet hockey -- "Red Army" -- hits theaters nationwide Friday, with SI's Ben Reiter noting the film is "kinetic and enthralling," documenting teams of the late '70s and early '80s. Polsky "wisely sets clips" of the teams' "weaving attacks to the classical mus ...

Tags: Media

GoPro Signs Sponsorship Deal With NHL

The NHL has signed a North American partnership with GoPro, the first league-level deal for the personal camera manufacturer. Terms of the deal were not disclosed. GoPro and the NHL will debut the partnership during the upcoming All-Star weekend. Players will wear GoPro cameras along with live ...

Tags: Marketing and Sponsorship, NHL

Laugh Track: Deflated Ego

Sports broadcaster Al Michaels appeared on ABC’s “Jimmy Kimmel Live” last night where he addressed the Patriots “Deflategate” scandal. Michaels said, “The government of Yemen has collapsed, we have terror cells in France and all three network news broadcasts tonig ...

Final Jeopardy....

“What is 3 Musketeers?” Correct responses to the “Sports Shorts 2014” category: $200: “What is Russia?” $400: “Who are the S.F. Giants?” The $600, $800 and $1000 answers were not revealed.

Final Jeopardy!

Last night’s “Final Jeopardy!” category was “Candy.” “An early TV ad for this candy bar featured a fleur-de-lis flag and a song with the lyrics ‘fun for all.’” Last night’s edition of “Jeopardy!” featured the category &ldq ...

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