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Gisele Bundchen Revealed As Under Armour's Newest Female Endorser

Published in SportsBusiness Daily on 09 / 02 / 14

Under Armour today revealed that model Gisele Bundchen will be the "newest face in its women's fall advertising campaign," launching a 30-second teaser on its website. A formal announcement of the deal is expected on Thursday. Bundchen, whose husband Tom Brady also endorses UA, will join ba...

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Goodell Praised For Domestic Violence Policy

The NFL revealed a new domestic violence policy Thursday , and observers of the league have "never before seen the leader of a major professional sport admit a mistake as unequivocally or atone for it as immediately -- and forcefully -- as NFL commissioner Roger Goodell did," according to a front-p ...

Tags: Leagues and Governing Bodies, NFL

SEC Net Airs First Games Without Issues

The SEC Network "couldn’t have had a more auspicious debut" than Thursday night's telecast of the season-opening Texas A&M-South Carolina game, according to Cecil Hurt of the TUSCALOOSA NEWS. The crowd-noise lead-in "was perfect, far better than bombast from the booth would have been." The ...

Tags: SEC, ESPN, Media

Univ. Of Toledo Signs Deal With Cavaliers

The Univ. of Toledo on Thursday unveiled a two-year agreement with the Cavaliers to become the NBA team's "first university sponsor," according to Karen Farkas of the Cleveland PLAIN DEALER. UT "will spend about $100,000 a year in exchange for signs and in-game digital messages at Cavs games, and po ...

Tags: Cleveland Cavaliers, Marketing and Sponsorship

SBJ In-Depth: Facilities Series - Design and Construction

While every sports facility incorporates signature design elements, nowadays it’s more about function than form as teams and venues look to generate new revenue streams. The key is to find the sweet spots throughout the building, whether it’s the design of premium areas, or the locations ...

Names In The News

America's Cup organizers have appointed HARVEY SCHILLER  Commercial Commissioner for the 35th America's Cup, effective immediately. The role will give Schiller responsibility for supervising, managing and protecting the commercial interests of the America's Cup. He has served on the America's ...

Tags: People and Pop Culture

UNLV Delays Stadium Funding Request Until '17

UNLV Chair & acting President Don Snyder suggested during a meeting Thursday that the Campus Improvement Advisory Board "delay its request" for funding a new football stadium until the '17 session of the state Legislature, according to Brian Nordli of the LAS VEGAS SUN. Snyder said that "fu ...

Tags: Facilities

Devils, 76ers Buy 3D Tech To Help Fan Experience

Devils and 76ers co-Owner Josh Harris has bought 3D technology to "improve the pre- and post-game shows for both teams," according to Jeff Blumenthal of the PHILADELPHIA BUSINESS JOURNAL. The technology, which comes from Virginia-based Quince Imaging, turns the playing surface "into a movie screen, ...

Tags: Franchises, Philadelphia 76ers, New Jersey Devils

Sportsnet Announces NHL Broadcast Talent

Rogers Communications yesterday announced its "45-person team for Sportsnet's NHL coverage in the network's first season with exclusive Canadian national television rights," according to the CP. Many of the "new additions come from CBC, including analysts Glenn Healy, Kelly Hrudey, Craig Simpson, P. ...

Tags: Media, Philadelphia Flyers, San Jose Sharks, Comcast SportsNet, NHL, Rogers Sportsnet, Calgary Flames

49ers Renew Deal With U.S. Bank

The 49ers have extended their sponsorship deal with U.S. Bank with a multiyear agreement that will see it remain the team's official consumer banking partner. U.S. Bank will have a presence at Levi’s Stadium, including providing all on-site ATMs. The bank also will feature 49ers-branded produc ...

Tags: San Francisco 49ers, Marketing and Sponsorship

Network News Covers NFL's New Policy

The NFL's new, tougher policy on domestic violence  was teased in the opening segments of CBS' and NBC's evening news shows, and all three network news programs aired reports. NBC led its broadcast with the new policy, with NBC's Lester Holt noting the "outcry was loud and it was heard," as ...

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