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L.A. 2024 Taps 72andSunny, Bruce Mau Design To Help Craft Bid

Published in SportsBusiness Daily on 02 / 12 / 16

L.A. 2024 has tapped creative agencies 72andSunny and Bruce Mau Design to develop the bid's entire “aesthetic identity,” the committee said Friday, and has hired 72andSunny Brand Dir Matt Rohmer as its Marketing Dir. The bid committee will unveil its official logo and other branding ma...

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Speed Reads....

The Yankees yesterday announced that they will dedicate a plaque to former P  Mariano Rivera  in Yankee Stadium's Monument Park on Aug. 14 "before a game against the Rays" ( NEWSDAY, 2/12 ). The WNBA Fever has signed its "second advertising agency of record in two years," securing a d ...

Budget Crisis Threatens LSU Football

Louisiana Gov. John Bel Edwards last night laid out an "absolute worst case scenario" for the state's budget crisis, and he "went so far as to say that LSU football was ... in jeopardy." Edwards said that if state lawmakers do not pass his proposed tax increases, there would be "catastrophic cuts ...

NBA Holds Technology Summit Today

The NBA this morning will hold its annual Technology Summit, a key event of the league's All-Star Weekend. The summit this year is at the Fairmont Royal York Hotel in Toronto. The theme of "Basketball: The Global Game" includes the following sessions: "Courtside From Your Couch: The Power and Potent ...

Infantino, Khalifa Favorites In FIFA Election

Two weeks out from FIFA's Feb. 26 presidential election in Zurich, the "only candidates that appear capable of reaching the 105-vote majority" among the 209 member associations are Gianni Infantino and Sheikh Salman bin Ibrahim al Khalifa . The other three official candidates –  Jerome ...

Sager Adds More Work With Improved Health

On Long Island, Neil Best reported TNT's Craig Sager is feeling well enough after his bout with leukemia that he has "added previously unscheduled appearances on NBA TV this season and is gearing up" for the NCAA Tournament and the NBA postseason. Sager said, "I'm easing into it, and with March Madn ...

Tags: Media

Credit One Bank Signs With NASCAR, Ganassi

NASCAR and Chip Ganassi Racing on Friday jointly announced that they both have signed deals with Credit One Bank. The Las Vegas-based company, which is one of the top 10 Visa credit-card issuers in the country, is becoming the official credit card of NASCAR and a primary sponsor of CGR’s No. 1 ...

Tags: Marketing and Sponsorship, NASCAR

"Puppy Bowl" Audience Lower In '16

ESPN finished with 1.43 million viewers for the Feb. 4 premiere of its latest “30 for 30” documentary, “The ’85 Bears.” That audience is just below the 1.49 million viewers for “Four Falls of Buffalo,” which had the benefit of a lead-in from the Heisman Trop ...

Tags: Media

Wisconsin Hoopster Critical Of Under Armour Balls

Wisconsin F Nigel Hayes has become the latest Big 10 player to complain about playing with Under Armour basketballs after his team was "reintroduced to the Under Armour ball" in advance of Saturday's game at Maryland, according to Jim Polzin of the WISCONSIN STATE JOURNAL. Home teams provide th ...

Tags: Marketing and Sponsorship, Under Armour

Media Notes

PATRIOTS.com's Bob Wallace reported the NFL has "ended its ban on team use of free mobile live streaming apps Periscope and Meerkat," but the league "apparently has placed limits on their use by teams, with the streaming of live games still not allowed and with a change to that stipulation ...

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Channel Surf....

ESPN's Michael Wilbon and Tony Kornheiser will appear on ABC's "Jimmy Kimmel Live" at 11:35pm ET. FS1's Katie Nolan will appear on NBC's "Late Night with Seth Meyers" at 12:35am ET.

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