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Gisele Bundchen Revealed As Under Armour's Newest Female Endorser

Published in SportsBusiness Daily on 09 / 02 / 14

Under Armour today revealed that model Gisele Bundchen will be the "newest face in its women's fall advertising campaign," launching a 30-second teaser on its website. A formal announcement of the deal is expected on Thursday. Bundchen, whose husband Tom Brady also endorses UA, will join ba...

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NFL Toughens Domestic Violence Policy

The NFL on Thursday "significantly ramped up its penalties for domestic violence" after it "admitted its error" in suspending Ravens RB Ray Rice for just two games, according to Sam Farmer of the L.A. TIMES. NFL Commissioner Roger Goodell in a letter announced that a first offense will result in six ...

Tags: Leagues and Governing Bodies, NFL

Ravens Partner With Domestic Abuse Center

The Ravens on Thursday announced a three-year partnership with the House of Ruth Maryland, a shelter for battered women and children, and the deal includes a $600,000 donation "from the team, training for the players and staff and promotional work on behalf of the centers," according to a ...

Tags: Franchises, NFL, Baltimore Ravens

CBS Going All-Out With U.S. Open Coverage

CBS begins coverage of its final U.S. Open on Saturday, but if network execs "are melancholy about ending the network’s 46-year relationship with the event, they aren’t showing it," according to John Ourand in this week's SPORTSBUSINESS JOURNAL. CBS Sports Chair Sean McManus said, " ...

Tags: Media, CBS, USTA

Snickers Releases First Manziel Commercial

Browns QB Johnny Manziel  stars in a new Snickers commercial that “shows him as an aerobics instructor” who goes by the name Johnny JamBoogie, according to Darren Rovell of ESPN.com. Clad in spandex and a headband, Manziel “is teaching a class of women all of his moves u ...

Tags: Marketing and Sponsorship

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The Daily's Hot Reads For Friday: From Gridiron To Studio

The SAN ANTONIO EXPRESS-NEWS' Tim Griffin writes of former Texas football coach Mack Brown joining ESPN: "Brown said he feels like he's been 'let out of the cage' in his first season away from the sideline . … Once the season begins, Brown promises to scrutinize the Longhorns the same way ...

Executive Transactions

Churchill Downs Inc. promoted President & COO BILL CARSTANJEN to the role of CEO, while former CEO BOB EVANS remains BOD Chair. Carstanjen becomes CDI's 12th CEO since the company was founded in 1874. He had been in his former role since March '11, when Evans became BOD Chair and "relinquish ...

Tags: People and Pop Culture, Executive Transactions

Filing Hints NCAA's Strategy In O'Bannon Appeal

The NCAA on Thursday night "strongly hinted at the primary arguments it plans to make in its appeal" of U.S. District Court judge Claudia Wilken's decision in the Ed O'Bannon class-action antitrust lawsuit, according to Steve Berkowitz of USA TODAY. In a filing with the 9th U.S. Circuit Court o ...

Tags: Colleges, NCAA

Notre Dame Renovations Begin In November

Notre Dame will "begin construction in late November on Campus Crossroads," the $400M project that will " add three academic buildings onto Notre Dame Stadium and premium seating" to the 84-year-old venue, according to a front-page piece by Margaret Fosmoe of the SOUTH BEND TRIBUNE. The 800,00 ...

Tags: Facilities

Phillies President Takes Leave Of Absence

The Phillies on Thursday announced President & CEO David Montgomery is "taking a medical leave of absence," and Senior Advisor Pat Gillick will "assume Montgomery's responsibilities" during his absence, according to Ryan Lawrence of the PHILADELPHIA DAILY NEWS. Montgomery was "hospital ...

Tags: Franchises, Philadelphia Phillies, MLB

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