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Miller Lite Renews Deal To Sponsor New Hampshire Motor Speedway

Published in SportsBusiness Daily on 09 / 19 / 14

New Hampshire Motor Speedway officials on Friday announced that Miller Lite has extended its deal to sponsor the track for another three years. The deal keeps Miller Lite as the "Official Beer Sponsor of New Hampshire Motor Speedway" through the '17 racing season. NASCAR driver Brad Keselowski , wh...

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09/19/14
Names In The News

SI.com's Austin Murphy profiled Falcons GM THOMAS DIMITROFF , who "isn’t the only NFL executive who balances the intense pressure and brutal hours of his profession with an equally robust quest for fitness and adrenaline," but is probably "the most overt, the least apologetic, about it." Dimi ...

Tags: People and Pop Culture

09/19/14
49ers-Backed Tech Startup Looks For New Business

VenueNext, which the 49ers formed to " create a new mobile app for fans attending games " at Levi's Stadium, announced plans on Thursday to "market its technology to stadiums and entertainment venues around the world," according to Benny Evangelista of the S.F. CHRONICLE. The all-purpose app "lets f ...

Tags: Facilities, San Francisco 49ers, NFL

09/19/14
New MLS Logo Gets Mixed Reactions

MLS on Thursday rolled out a new logo as part of its rebranding process, and the new crest "performs well," according to Graham Parker of ESPN FC. If it "loses something in its ability to be all things to all people (and platforms), it's at least true to another buzzword around the league, n ...

Tags: Leagues and Governing Bodies, MLS

09/19/14
People & Personalities

The Thunder on Wednesday announced that Michael Cage is joining the team's broadcast team as an analyst alongside play-by-play announcer Brian Davis on FS Oklahoma. Sideline reporter and host Lesley McCaslin also will return for her third season ( Thunder ). In Memphis, Ronald Tillery noted Cage,&nb ...

Tags: Media

09/19/14
Nike Addresses Terminated Sponsorships

Nike execs on Thursday "fielded concerns about risks in the company's athletic endorsements" at their annual shareholder meeting after several "high-profile suspensions of sponsored athletes for violent behavior," according to Sara Germano of the WALL STREET JOURNAL. The company within the past mont ...

Tags: Marketing and Sponsorship, Nike

09/19/14
Gatorade Praised For New Jeter Ad

Gatorade on Thursday "hit it out of the park" with its farewell 90-second ad for Yankees SS Derek Jeter, according to Michael McCarthy of ADWEEK. The ad shows Jeter "surprising fans outside Yankee Stadium" as Frank Sinatra's "My Way" plays in the background. Jeter "wrote some of the copy ...

Tags: Marketing and Sponsorship, Gatorade

09/19/14
Facility Notes

Bucks co-Owner Wes Edens said he is "optimistic and realistic" about finding a site for a new, multipurpose arena by the end of the year. Edens added that he and co-Owner Marc Lasry had "seen sites in the downtown area that were big enough for a new arena and ancillary development." In Milwaukee, Do ...

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09/19/14
Avalanche To Substantially Increase Payroll

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Tags: Franchises, Colorado Rockies, NHL

09/19/14
NU To Get $21.5M More From IMG Deal

The Nebraska athletic department has renegotiated its deal with IMG College, and the school now stands to bring in an additional $21.5M "over the next six years." The school's Board of Regents today is expected to approve the amendment. NU and IMG reached a 13-year deal in '08 that "included a windo ...

09/19/14
NHL Media Notes

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