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Subway Gets Last-Minute Deal To Air New Super Bowl Spot

Published in SportsBusiness Daily on 02 / 01 / 15

Subway will debut a spot near the end of NBC's Super Bowl pregame show in a deal that was concluded just yesterday. The QSR last year bought a last-minute spot in the Super Bowl broadcast. Subway CMO Tony Pace this year was again negotiating almost until the last minute, and came up with a unit th...

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Cavs "Quietly" Sought County Funds For Arena

The Cavaliers have “quietly inquired whether the Cuyahoga County government would provide" public money to "overhaul the publicly-owned Quicken Loans Arena," according to Andrew Tobias of the Cleveland PLAIN DEALER. The funding would be in addition to the “sin tax dollars voters approved ...

Tags: Facilities, Cleveland Cavaliers, NBA

NFLPA To Fight New Personal-Conduct Policy

The NFLPA on Thursday said that it would "fight the league’s newly approved personal-conduct policy, and that it would release its own salary-cap projections to help players get better contracts," according to Stu Woo of the WALL STREET JOURNAL. NFLPA President Eric Winston said, "We’re ...

Tags: Leagues and Governing Bodies

Michaels Won't Focus On Deflategate During SB

NBC's Al Michaels on Thursday said if partner Cris Collinsworth "decides to bring up" Deflategate during the Super Bowl XLIX telecast because he "feels the controversy has somehow created a distraction that is having an impact on the game, that's his prerogative," according to Bob McManaman of ...

Tags: NBC, Super Bowl, Media

Fiat Chrysler Airing Three Super Bowl Spots

Fiat Chrysler, one of the Super Bowl's "perennially attention-grabbing advertisers," is returning this year "with multiple spots featuring its family of auto brands," according to Kristina Monllos of ADWEEK. Creative details are being kept under wraps, but the first spot is "scheduled to air af ...

Tags: Marketing and Sponsorship

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Big-Name Brands Go Regional For Super Bowl

Several big-name brands advertising in Super Bowl XLIX have plans to "revel in the regional Super Bowl alternative," aiming to either "focus on core markets or simply save money," according to Kristina Monllos of ADWEEK. Regional ad prices "vary widely," ranging from less than $1M for some ...

Tags: Marketing and Sponsorship, Super Bowl

Weekend Plans: Universal Sports' Scott Brown

In the week leading up to Super Bowl XLIX, many network execs pack their schedules full of media events, fan festivals, and fashion shows. But while others descend on Glendale, Ariz., to partake in the festivities surrounding the big game, Universal Sports President & General Counsel SCOTT BROW ...

Tags: People and Pop Culture

Perry Promises Colorful Halftime Show

Super Bowl XLIX halftime show Director Hamish Hamilton said that Sunday's performance "will be modeled" on one of singer Katy Perry's concerts "while still being all-new," according to Mandell & Musulin of USA TODAY. Perry on Thursday promised a "'colorful' halftime show, as well as 'appropriate ...

Tags: Events and Attractions, Super Bowl

Missouri AD Alden To Step Down

Univ. of Missouri AD Mike Alden "will step down from his position, effective Aug. 31," according to Aaron Reiss of the Columbia MISSOURIAN. Alden in a statement said that he will "become an instructor at MU in the College of Education where he will participate in the Positive Coaching Program and hi ...

Tags: Colleges, SEC

Iowa Adds Security Around Dakich

Iowa athletics "will ramp up security" around ESPN's  Dan Dakich during Saturday's home men's basketball game against Wisconsin. During Iowa's loss at Wisconsin last week, Dakich called UI C Adam Woodbury "cowardly" and "gutless" after he poked Wisconsin players' eyes. Dakich also "called fo ...

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