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Published in SportsBusiness Daily on 01 / 23 / 17

Lexus previews its Super Bowl ad , "Man & Machine," featuring narration from Minnie Driver , music from Sia and an appearance by dancer  Lil Buck .

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Raiders Won't Consider Rebrand For Vegas Move

There is no plan for the Raiders to "change their branding -- from the silver and black color scheme to the famous pirate logo -- should the team move to Las Vegas," according to Lindsay Jones of USA TODAY. Raiders Senior Dir of Media Relations Will Kiss: "No rebranding is under consideration" ( US ...

Tags: Franchises, Oakland Raiders, NFL

Charlotte Releases Details On Possible MLS Stadium

Mecklenburg County (N.C.) last Friday "released details of a proposed" $175M MLS stadium for which the county and city of Charlotte are "each asked to contribute" up to $43.75M, according to Henderson & Portillo of the CHARLOTTE OBSERVER. The local ownership group of SMI's Bruton and Marcus ...

Tags: Facilities, MLS

Camping World, Independence Bowl Part Ways

Camping World on Friday "parted ways" as title sponsor of the Independence Bowl after two years, as the two sides were "unable to reach an agreement" for the '17 game and beyond, according to Roy Lang III of the SHREVEPORT TIMES. Camping World "took advantage of the 'look-in' clause before a th ...

Tags: Marketing and Sponsorship

Today's Back Pages....

The Morning Buzz offers today's back page sports covers from some of North America's major metropolitan tabloids:   N.Y. Post   N.Y. Daily News Newsday   Boston Herald Chicago Sun-Times

Nike, Adidas Battling For British Soccer Teens

The "battle between the sportswear brands, and particularly the market leaders Adidas and Nike, to put their stamp on the next generation" of English soccer talent is "even more intense" than the competition between the clubs themselves, according to Rory Smith of the N.Y. TIMES. While brands like P ...

Tags: Adidas, Nike, Marketing and Sponsorship

Names In The News

In N.Y., Julie Creswell profiled Quicken Loans, the company for which Cavaliers Owner DAN GILBERT serves as Founder & Chair. Quicken Loans is the second-largest retail mortgage lender in the U.S., originating $96B in mortgages last year. However, the company has recently "landed in regula ...

Tags: People and Pop Culture

Race Of Champions Draws Light Crowd

Photo finish! @jensonbutton beats @kylebusch at #ROCMiami https://t.co/6BJDXEI8Vr — Race Of Champions (@RaceOfChampions) January 21, 2017 The Race of Champions, an international motorsports event, held two days of racing over the weekend at Marlins Park, but ROC Founder & ...

Tags: Events and Attractions

Cowboys Hire Agency To Evaluate E-Sports Foray

The Cowboys have Epsilon, Texas, to "help the team determine whether entering the competitive gaming space makes sense," according to George Slefo of AD AGE. The marketing service shop "debuted a new practice within its agency group Friday, dubbed Data Design, that hopes to show clients which brands ...

Tags: Franchises, Dallas Cowboys, NFL

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PGA Merch Show Tees Off This Week

The PGA Merchandise Show officially takes place Wednesday-Friday in Orlando, following tomorrow's Demo Day, and the event will feature "more than 1,000 golf companies and brands" within "nearly 10 miles of Show aisles." The show will utilize "one million square feet of interactive exhibit, productio ...

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