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Published in SportsBusiness Daily on 10 / 28 / 16

“What is ‘Space Oddity’?”

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McIlroy Experimenting With TaylorMade Clubs

The AP's Doug Ferguson noted Rory McIlroy is "replacing his Nike driver and two fairway metals this week" with TaylorMade equipment while playing at the WGC-HSBC Champions as he "begins to search for new equipment" after the company in August announced that it is stepping out of the golf equip ...

Tags: Marketing and Sponsorship, Golf

Going Off The Grid

"Going Off The Grid" is a weekly survey of sports execs and personalities offering their thoughts on a handful of pressing (and trivial) issues in sports and pop culture. This week, our panelists discuss their top college sports towns and what VR will look like in five years. Engine ...

Tags: People and Pop Culture

Singapore Could Be Permanent Home To WTA Finals

The next two editions of the WTA Finals will be held in Singapore, and it "could be hosting the season-ender permanently," according to Alvin Chia of the Singapore STRAITS TIMES. WTA CEO Steve Simon yesterday said that he is "keen to find a fixed venue" for the tournament. The WTA Finals have been p ...

Tags: Events and Attractions, WTA

Adelson Ready To Walk Away From Raiders Plan

Las Vegas Sands Chair & CEO Sheldon Adelson said that he is "prepared to walk away from a deal to build a stadium that would help relocate" the Raiders to Las Vegas if terms offered by the team "do not improve," according to Ari Rabinovitch of REUTERS. Adelson yesterday said, "I negoti ...

Tags: Facilities, Oakland Raiders

Sources: Two Issues Remain Before Pistons Move

Leadership teams representing Pistons Owner Tom Gores and the Ilitch family, which owns the Red Wings, have been talking to NBA and Detroit city officials over the past few weeks about "two key issues as they try to finalize a historic deal to bring professional basketball back downtown," according ...

Tags: Franchises, Detroit Pistons, NBA

Backlash Continues To Heap On Giants, NFL

The Giants released K Josh Brown earlier this week , but the NFL's issues when it comes to handling cases of domestic violence "are far from over," according to Jane McManus of ESPNW.com. The complications "seem clear for the NFL," as the league for one "is not in a position to fully inve ...

Tags: Leagues and Governing Bodies, NFL

Football Coaches' Pay At All-Time High

Buoyed by "rising revenues in college sports," football coaches are "getting paid more than ever, with at least 36 earning" $3M or more this year, up from nine in '11 and one in '06, according to Schrotenboer, Berkowitz & Schnaars of USA TODAY. Coaches also have "more bargaining power than ever ...

Tags: Colleges

World Series Game 2 Overnight Best Since '09

Fox last night earned an 11.3 overnight rating for the Cubs' 5-1 win over the Indians in Game 2 of the World Series, marking the highest-rated Game 2 since '09, when the net drew a 13.6 overnight for Phillies-Yankees. Last night's rating also came despite the game being played an hour earlier -- 7:0 ...

Tags: MLB, Media

Farmers Insurance Leaving Hendrick's NASCAR Ops

Farmers Insurance and Hendrick Motorsports have both confirmed that the L.A.-based insurer will not renew its primary sponsorship of the NASCAR team's No. 5 Sprint Cup Chevrolet after its deal expires following the '17 season. Farmers originally came aboard with HMS' No. 5 driven by Kasey Kahne in ...

Tags: Marketing and Sponsorship, NASCAR

College Endorsements Affecting Under Armour Profits

Under Armour and its rivals have pledged more than $1B to "secure outfitting deals with top college programs in recent years," and now those "megadeals -- some stretching as long as 15 years -- are starting to pinch profits at the sportswear maker," according to Sara Germano of the WALL STREET JOURN ...

Tags: Marketing and Sponsorship, Under Armour

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