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Agent Rob Pelinka Is Front-Runner For Lakers GM Job, Sources Say

Published in SportsBusiness Daily on 02 / 21 / 17

Landmark Sports’  Rob Pelinka  has “emerged as a front-runner to become Lakers GM” under new President of Basketball Operations Magic Johnson, according to sources cited by Yahoo Sports’ Adrian Wojnarowski. Pelinka reps former Lakers G  Kobe Bryant  and Ro...

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02/21/17
Brands Seemingly Reluctant To Sponsor '18 World Cup

Sixteen months before FIFA World Cup in Russia, corporate sponsors are not "in a rush to have their names attached" to the event, according to Tariq Panja of BLOOMBERG. FIFA has "signed just one new top-tier level partner, China’s Wanda Group , since the last tournament in Brazil." Only ...

Tags: FIFA World Cup, Marketing and Sponsorship

02/21/17
NASCAR Going Big On Social Media For Daytona

NASCAR has begun rolling out an expansive social media plan heading into this weekend’s Daytona 500 as the sanctioning body looks to drum up viewership for and engagement around the sport’s biggest race. NASCAR Managing Dir of Social Media Scott Warfield said his group had two overarchin ...

Tags: Media, NASCAR

02/21/17
New NHL CMO Discusses Growth Efforts, Data Use

NHL CMO & Exec VP Heidi Browning said that the NHL is "using data on fan behavior to forge a stronger connection with existing fans and attract new ones, as well as using technology to bring fresh perspectives to the game," according to a Q&A with Alexandra Bruell of the WALL STREET JOURNAL. ...

Tags: NHL, Leagues and Governing Bodies

02/21/17
Braves Launch Marketing Effort For New Venue

The Braves yesterday launched their new marketing campaign for SunTrust Park, titled "Welcome Home" and developed in collaboration with SME, N.Y. Early activation emphasizes the team's connection with fans and promises a family-friendly atmosphere at the new venue. Braves VP/Marketing Adam Zimmerman ...

Tags: Franchises, Atlanta Braves, MLB

02/21/17
Wild Get Title Sponsor For Practice Rink

Minnesota-based Tria Orthopaedic Center has "signed on as the newest tenant" of the Wabasha Center in downtown St. Paul and the "title sponsor of the ice rink being built there" for the Wild, according to Nicole Norfleet of the Minneapolis STAR TRIBUNE. Last December, the Wild announced Wabasha ...

Tags: Facilities, Minnesota Wild

02/21/17
Kentucky Increases Price For Football Season Tickets

The Univ. of Kentucky for the first time since '10 is "significantly increasing football season-ticket prices," according to Jon Hale of the Louisville COURIER-JOURNAL. UK's season-ticket packages are "increasing by approximately $4 per game and $30 per package." The $30-per-package increase me ...

Tags: Colleges

02/21/17
Names In The News

NASCAR driver DARRELL WALLACE JR.  has launched his "first philanthropic venture, 'The Bubba Wallace Scholarship.'" Wallace established the merit-based scholarship at his alma mater, Northwest Cabarrus High School in Concord, N.C., to "benefit one student a year" beginning in '17. The $10,000 ...

Tags: People and Pop Culture

02/21/17
SBJ In-Depth: March Madness / College Basketball

The college basketball season reaches a crescendo with March Madness, firing up one of the most passionate fan bases in all of sports. For tournament sponsors, it’s a prime opportunity to connect with those fans and start building lasting connections. We’ll see what sponsors have in stor ...

Tags: Classified Advertisements

02/21/17
Marketplace Roundup

In N.Y., Fred Kerber notes Knicks F Carmelo Anthony has a number of N.Y.-based sponsor deals, and there was an "overwhelming consensus among a group of sports marketing experts on the impact" a trade from the Knicks "would have on Anthony’s brand: none." Being in N.Y. "helps, but in ...

Tags: Marketing and Sponsorship

02/21/17
Atlanta United Signs RSN Deal With Fox Sports

Atlanta United has signed a multiyear deal with FS South and Southeast to serve as the club’s exclusive regional TV rights holder. All of the club’s 19 non-nationally televised matches will appear on one of the two networks, as well as streamed on Fox Sports Go. Each broadcast will also ...

Tags: Media, MLS, FSN

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