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Mondelez Launches Interactive Campaign To Support USWNT

Published in SportsBusiness Daily on 05 / 01 / 15

Mondelez Int’l on Friday is launching an interactive campaign supporting the U.S. women’s national soccer team ahead of the '15 FIFA Women’s World Cup. Called #PassTheLove, the campaign encourages fans to share a message of support from a social media platform, which will be curate...

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MLB Relaxing Pace-Of-Play Fines

Baseball's new pace-of-play initiatives have been "so effective that officials from MLB and the players' union will not implement the series of tardiness fines that were supposed to go into effect Friday," according to sources cited by Jayson Stark of ESPN.com. MLBPA Exec Dir Tony Clark said that th ...

Tags: Leagues and Governing Bodies, MLB

HBO, Showtime Concerned About PPV Surge

Both Showtime and HBO said that early pay-per-view orders for Saturday's Floyd Mayweather Jr.-Manny Pacquiao bout "are tracking higher than they have ever seen, and that initial numbers have been so robust there are concerns the system might not be able to handle the surge of buyers," according ...

Tags: Media, Boxing, HBO, Showtime

Winston Should Be Marketable Despite Issues

Sports marketing experts believe that despite Buccaneers first-round pick Jameis Winston's off-field issues, his "prospect as a product endorser remains strong," according to Jessica Golden of CNBC.com. The Legacy Agency's Greg Genske, who represents the first-overall pick in this year's NFL Draft, ...

Tags: Marketing and Sponsorship, NFL

Daily Download....

The Univ. of Arkansas produced this virtual tour of its new Basketball Performance Center, which is nearing completion.

Weekend Channel Surf....

Saturday NASCAR driver Jeff Gordon will be in the Fox TV broadcast booth for the final time this season when he serves as analyst for the Xfinity Series Winn-Dixie 300 at Talladega Superspeedway.

Daily Digit....

1,248,500  – Total attendance for "this year's 23-day run" of the recently concluded Fort Worth Stock Show, for an average of 54,282 per day. That marks a "record total for the Stock Show" and a 10% increase from the previous year ( STAR-TELEGRAM.com, 4/30 ).

NFL Media Creates Digital Draft Product

NFL Media has created a digital portal, NFL Draft Live, that will serve as the sole place to see video of every individual pick live in Rounds 4-7 on Saturday. With those later-round picks being announced by individual teams at their own facilities, NFL Draft Live will offer whiparound coverage of e ...

Weekend Plans With ISC's Craig Neeb

Int'l Speedway Corp. Exec VP and Chief Development & Digital Officer CRAIG NEEB 's primary focus is business and corporate development. These days his modus operandi is leveraging ISC’s existing properties for other content opportunities to generate more revenue outside of the core busine ...

Tags: People and Pop Culture

Austin Confirmed As Host Of Match Play

Austin Country Club members on Thursday "approved the club acting as host" of the WGC-Dell Match Play tournament "for the next four years," starting in '16, according to Kirk Bohls of the AUSTIN AMERICAN-STATESMAN. The event will run from March 21-27 next year, and the club will be "host of the tour ...

Tags: Events and Attractions, Dell, PGA Tour

Facility Notes

In St. Louis, Bernie Miklasz writes given the "wheeling, dealing and conniving that takes place in the NFL," it is possible for Rams Owner Stan Kroenke to entice the Raiders or Chargers to join him at his proposed new stadium in Inglewood, Calif. It is strongly believed that Kroenke "would ...

Tags: Facilities

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