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Mondelez Launches Interactive Campaign To Support USWNT

Published in SportsBusiness Daily on 05 / 01 / 15

Mondelez Int’l on Friday is launching an interactive campaign supporting the U.S. women’s national soccer team ahead of the '15 FIFA Women’s World Cup. Called #PassTheLove, the campaign encourages fans to share a message of support from a social media platform, which will be curate...

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MLB Relaxing Pace-Of-Play Fines

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Tags: Leagues and Governing Bodies, MLB

05/01/15
HBO, Showtime Concerned About PPV Surge

Both Showtime and HBO said that early pay-per-view orders for Saturday's Floyd Mayweather Jr.-Manny Pacquiao bout "are tracking higher than they have ever seen, and that initial numbers have been so robust there are concerns the system might not be able to handle the surge of buyers," according ...

Tags: Media, Boxing, HBO, Showtime

05/01/15
Winston Should Be Marketable Despite Issues

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Tags: Marketing and Sponsorship, NFL

05/01/15
Daily Download....

The Univ. of Arkansas produced this virtual tour of its new Basketball Performance Center, which is nearing completion.

05/01/15
Weekend Channel Surf....

Saturday NASCAR driver Jeff Gordon will be in the Fox TV broadcast booth for the final time this season when he serves as analyst for the Xfinity Series Winn-Dixie 300 at Talladega Superspeedway.

05/01/15
Daily Digit....

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05/01/15
NFL Media Creates Digital Draft Product

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Weekend Plans With ISC's Craig Neeb

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Tags: People and Pop Culture

05/01/15
Austin Confirmed As Host Of Match Play

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Tags: Events and Attractions, Dell, PGA Tour

05/01/15
Facility Notes

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Tags: Facilities

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