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NBCSN Draws NASCAR’s Best Cable TV Audience Since '14 Cup Finale

Published in SportsBusiness Daily on 07 / 26 / 16

NASCAR’s Brickyard 400 on Sunday rebounded from record-low viewership last year to post the Sprint Cup event’s best audience since '13, as well as NBCSN's best audience on record. The race from Indianapolis Motor Speedway also marked the best Cup race on cable TV since the season finale ...

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Sun Belt Commish Confident As Realignment Looms

Sun Belt Commissioner Karl Benson yesterday called the conference's planned membership "'perfect' in terms of geography, and he stressed that he envisions a period of stability in which member institutions will enjoy budding regional rivalries and see their football programs prosper," according to B ...

Tags: Colleges

Athletes Village Yet To Pass Safety Tests

Less than two weeks ahead of the Olympics, ROCOG has "acknowledged that 19 of the 31 buildings in the Athletes Village have yet to pass safety tests," according to Jonathan Watts of the GUARDIAN. Close to 10% of competitors have arrived in Brazil and "many are housed in the village, though the shodd ...

Tags: Olympics

Seahawks/Sounders Looking For Naming Rights

Naming rights for the Seattle venue that houses the Seahawks and the Sounders are "coming to market," with CenturyLink's current deal set to expire after the '18 season, according to Terry Lefton in this week's SPORTSBUSINESS JOURNAL. Sources said that the Seahawks "will handle the sales intern ...

Tags: Facilities, Seattle Seahawks, Seattle Sounders

MasterCard Draws Social Exposure During MLB ASG

MasterCard during the period around the MLB All-Star Game (July 8-15) saw $1.1M worth of earned media value across Facebook, Twitter and Instagram, with an average of $2,300 per post related to MLB’s official credit card company, according to data from social media measurement firm Hookit. Of ...

Tags: Research and Ratings, MLB, MasterCard

Cubs' Acquisition Of Chapman Raises Concerns

The Cubs have made their "biggest statement about their will to win the World Series" by trading for P Aroldis Chapman yesterday, but the "biggest tug of war, however, could be a sliding scale of morality," according to Mark Gonzales of the CHICAGO TRIBUNE. The Cubs, who have "boasted abou ...

Tags: Franchises, Chicago Cubs

NFL Announces New Concussion Protocol

The NFL and NFLPA yesterday announced they would jointly investigate potential violations of the league’s concussion protocol, with fines and even draft pick forfeitures possible. Each party will get one representative to investigate possible violations, and in the event of a split, a thi ...

Tags: Leagues and Governing Bodies

Report: Jackson Won't Return To ESPN's "Countdown"

Tom Jackson "likely will not return to ESPN’s 'Sunday NFL Countdown'" this coming season, according to Bob Raissman of the N.Y. DAILY NEWS. A source said that Jackson "has been contemplating his TV future for quite awhile." Sources "could not confirm if ESPN brass wanted to remove Jackson from ...

Tags: ESPN, Media

Seahawks Partner With Windemere Real Estates

The Seahawks and Windermere Real Estate have struck a "three-year sponsorship deal" that formally makes Windermere the team's official real estate company, according to Patti Payne of the PUGET SOUND BUSINESS JOURNAL. Windermere co-President Jill Wood said that the centerpiece of the sponsorship "is ...

Tags: Seattle Seahawks, Marketing and Sponsorship

Russia Reportedly Offered Deal To IOC

Russia "offered to sacrifice its athletes who had previously been sanctioned for doping as part of its plea to avoid a blanket ban" from the Rio Games, according to Ziegler & Rudd of the LONDON TIMES. Sources said that Russia at Sunday's meeting with the IOC Exec Board "offered not to pick ...

Tags: Olympics, IOC

Executive Transactions

Web.com Tour President BILL CALFEE will retire at the end of the year. Senior VP & Chief of Operations DAN GLOD will be promoted to President beginning Jan. 1 ( Web.com Tour )....The Braves have given the added title of Exec VP to Chief Legal Officer GREG HELLER and CFO CHIP MOORE ( ...

Tags: People and Pop Culture, Executive Transactions

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