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Miller Lite Renews Deal To Sponsor New Hampshire Motor Speedway

Published in SportsBusiness Daily on 09 / 19 / 14

New Hampshire Motor Speedway officials on Friday announced that Miller Lite has extended its deal to sponsor the track for another three years. The deal keeps Miller Lite as the "Official Beer Sponsor of New Hampshire Motor Speedway" through the '17 racing season. NASCAR driver Brad Keselowski , wh...

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Weekend Events....

SATURDAY The Patriots will host a two-day Style Lounge at Gillette Stadium that will showcase the team’s fashion pieces. The event, hosted by DT Vince Wilfork ’s wife Bianca , will include complimentary blue and red “fanicures.” The Orioles will host a 5K walk in me ...

Weekend Plans

With fantasy football season in full swing, Yahoo Sports, Yahoo Finance and Product Partnerships VP/Group Lead KEN FUCHS is immersed in the world of mock drafts, waiver wire claims, trade proposals and smack talk. But the L.A. resident never misses an opportunity to take his three kids boogie ...

Tags: People and Pop Culture

Crandon Park Tennis Center Expansions In Doubt

A judge on Wednesday "dismissed a lawsuit that sought to end what critics say is the Matheson family's veto power over changes to Crandon Park on Key Biscayne, in effect imperiling" the $50M tennis center expansion "overwhelmingly approved by Miami-Dade voters" in '12, according to Andres Viglucci o ...

Tags: Facilities

Huge Early Interest For Royals Playoff Tickets

The Royals on Thursday morning were "hustling to fix an online problem that occurred when potential playoff tickets went on sale," according to Andy McCullough of the K.C. STAR. For about a 15-minute period after tickets went on sale at 10:00am CT, fans "found themselves unable to complete orders on ...

Tags: Franchises, MLB, Kansas City Royals

Quick Hits....

“We just want to let them know that we care, and appreciate what they do” – Sabres VP/Public & Community Relations Mike Gilbert , on having players and execs hand deliver some ticket packages to season-ticket holders ( BUFFALO NEWS, 9/19 ). "I was very surprised by many t ...

Poll: Majority Of Americans Still Watching NFL

Nearly 90% of Americans "say the recent outcry about domestic violence in the NFL hasn’t changed how much professional football they watch -- and less than a third of the nation believes NFL Commissioner Roger Goodell should resign," according to an NBC News/Marist poll cited by Mark Murr ...

Tags: Leagues and Governing Bodies, NFL

Bucs-Falcons Draws Lower Overnight Rating

CBS and NFL Network combined for an 8.5 overnight rating for the Falcons' blowout win over the Buccaneers on Thursday night, down sharply from a 13.7 rating for last week's Steelers-Ravens "TNF" opener. CBS drew a 6.8 overnight for its telecast, while NFL Net drew a 1.7 overnight. The 56-14 score wa ...

Tags: Media, NFL, CBS

P&G Pulls Out Of NFL Initiative

Procter & Gamble has "pulled out of a major initiative with the NFL in light of recent off-field events," according to sources cited by Jason La Canfora of CBSSPORTS.com. P&G and its Crest toothpaste brand had "worked with NFL approval to launch a significant, league-wide initiative for Brea ...

Tags: Marketing and Sponsorship, NFL, Procter and Gamble

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The Daily's Hot Reads For Friday: A Foot Out The Door

In his farewell column for YAHOO SPORTS, Martin Rogers writes when he moved to L.A. seven years ago, "both professionally and personally, I fell for American soccer, for the youth and bravery and beat-upon nature of it ." Rogers: "I will always see the U.S. soccer team as a perennial underdog" ( SP ...

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