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Overnight Ratings: PGA Tour Event Up On CBS; Nationals-Mets Big For ESPN, SNY

Published in SportsBusiness Daily on 08 / 03 / 15

Golf and NASCAR led weekend overnight ratings for sports telecasts. The final round of the PGA Tour Quicken Loans Invitational, which saw Troy Merritt hold off Rickie Fowler for his first win on Tour, drew a 2.5 overnight, marking the event's best figure since Tiger Woods won in '12 (4.6). Meanwhil...

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Tags: Research and Ratings

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02/26/98
NBA OFFERS ADVICE FOR PLAYERS IN CANADA

The NBA has "tried to calm players'' fears" about the Canadian tax system, according to Jackie MacMullan of SPORTS ILLUSTRATED. The league has figured that a Raptor player who "maintains a residence i

Tags: Leagues and Governing Bodies, Maple Leaf Sports and Entertainment, NBA, Sports Illustrated, Toronto Raptors

02/26/98
A TRI-FECTA, BABY! TRICON'S THREESOME PROMOTES MARCH MADNESS

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Tags: Bank of America, General Motors, NCAA

02/26/98
NBA PUTTING MAPLE LEAFS/RAPTORS DEAL ON "FAST TRACK"

The NBA has "fast-tracked the Maple Leafs'' bid to buy the Raptors," according to Mary Ormsby of the TORONTO STAR. While acquisition deals "usually take months," this "takeover could occur within the

Tags: Franchises, Maple Leaf Sports and Entertainment, NBA, Toronto Maple Leafs, Toronto Raptors

02/26/98
FEEL THE LOVE: NEW WOMEN'S MAGAZINE TO LAUNCH IN DECEMBER

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Tags: NCAA, Media

02/26/98
MAJOR LEAGUE BASEBALL SEEKS EDITOR FOR PUBLISHING DEPARTMENT

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Tags: Classified Advertisements, MLB

02/25/98
NIKE SAYS ITS THIRD QUARTER EARNINGS WON'T MEET ESTIMATES

Nike announced that it expects its third quarter earnings ending February 28 to be between $.24 to $.28 per share, below the First Call estimate of $.38 per share. Nike added that its earnings for the

Tags: Finance, Nike, Salomon Smith Barney, Time Warner

02/25/98
WOMEN'S SPORTS MARKETING CONFERENCE MARCH 19 & 20 IN NYC

Strategic Research Institute offers its second annual event for marketers to capitalize on the boom in women''s sports. Topics include corporate sponsor opportunities, media coverage, athlete endorsem

Tags: ABC, Anheuser Busch, Classified Advertisements, Fila USA, Nike, Reebok, Walt Disney

02/25/98
MEDIA NOTES

PATRICK''S DAY? USA TODAY''s Rudy Martzke reports that while CBS is targeting ESPN''s Mike Patrick for its NFL coverage, ESPN has increased its offer to keep Patrick from $500,000 to "the $600,000-$70

Tags: Cablevision, CBS, ESPN, Miami Marlins, Madison Square Garden, Miami Heat, New York Knicks, News Corp./Fox, NFL, San Jose Sharks, Media, UPN, Viacom, Walt Disney

02/25/98
MARKETPLACE ROUND-UP

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02/25/98
WILL THE OLYMPIC EXPERIENCE BE FOREVER CHANGED? WHAT'S NEXT?

CBS''s coverage of the Nagano Games, and the TV outlook for Sydney and Salt Lake, are examined by SI''s Richard Hoffer. CBS''s Rick Gentile, on how NBC should cover the Sydney Games: "If what the publ

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