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MLB To Involve All 30 Clubs In ALS Ice Bucket Challenge Effort

Published in SportsBusiness Daily on 07 / 30 / 15

MLB today announced that its 30 clubs will take part in the return of the ALS Ice Bucket Challenge this August. Throughout the month, each team will host its own challenge and then call on another franchise, along with two other local personalities of organizations, to participate. As part of the in...

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06/09/98
BULLS-JAZZ HIGHEST RATED FINALS EVER THROUGH FIRST TWO GAMES

Friday night''s Jazz-Bulls NBA Finals Game Two earned NBC a 16.6/31 final rating and the network estimates that it was watched by 53 million viewers, making it the most- watched and highest rated Game

Tags: Chicago Bulls, Los Angeles Lakers, NBA, NBC, News Corp./Fox, NHL, Phoenix Suns, Media, Utah Jazz

06/09/98
BLATTER SEPPS UP: NEW FIFA PRESIDENT TO STAY THE COURSE

Sepp Blatter "became the most powerful man in international soccer Monday when he was named president of FIFA, succeeding the retiring Joao Havelange," according to Mike Penner of the L.A. TIMES. Both

Tags: Events and Attractions

06/09/98
PAUL ALLEN FORMS ACTION SPORTS CORPORATE SALES GROUP

Seafirst Bank "won the naming rights" to the Univ. of WA''s (UW) remodeled Hec Edmundson Pavilion, in a deal brokered by Paul Allen''s Action Sports Media (ASM) -- a new firm formed by Allen''s sports

Tags: Facilities, Portland Trail Blazers, Vulcan Ventures

06/09/98
ABC'S PADDEN CALLS CUP "OUR OLYMPICS," TARGETS PARENTS, KIDS

ABC TV President Preston Padden "is hopeful about the success" of the network''s 14 World Cup telecasts, according to Richard Sandomir of the N.Y. TIMES. Padden: "I''m not suggesting it will overtake

Tags: ABC, ESPN, Events and Attractions, MasterCard, News Corp./Fox, Puma, Reebok, Walt Disney

06/09/98
CAN'T WE ALL JUST GET ALONG? SELIG AIMS TO STOP BRAWLGAME

MLB Acting Commissioner Bud Selig issued a statement yesterday calling for more effective penalties for players who participate in on-field fights. Selig said that recent MLB brawls have "reflected po

Tags: Anheuser Busch, ESPN, Leagues and Governing Bodies, MLB, St. Louis Blues, Walt Disney

06/09/98
INTERLEAGUE ACTION A BOX-OFFICE BOOST TO MOST TEAMS

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Tags: Atlanta Braves, Baltimore Orioles, Chicago Cubs, MLB, The Back of the Book, Time Warner

06/09/98
EXECUTIVE TRANSACTIONS

Gold Medal Management named RENALDO NEHEMIAH Dir of Worldwide Track & Field. He will manage the company''s T&F division (GMM)....GIB CHAPMAN was named Publisher at Sport Magazine. Chapman was Ad Dir a

Tags: People and Pop Culture

06/09/98
NIKE TO HELP ANOTHER MIKE? MAY HELP DEFRAY COST OF JARVIS

St. John''s Univ. is "closing in on a deal" to hire GW Univ. men''s basketball coach Mike Jarvis, but the "blank hardest to fill" is Jarvis'' salary slot, according to Steve Popper of the N.Y. TIMES.

Tags: Nike

06/09/98
GORDON FEATURED IN TIME; N.Y. AUTO SHOP TO COMBINE DEALS

With his success, Jeff Gordon "is not only driving himself into a broader marketplace, but he is also taking NASCAR with him," according to Steve Goldberg of TIME. Long-time NASCAR sponsor PepsiCo has

Tags: Coca-Cola, NASCAR, NBA, NFL, PepsiCo

06/09/98
NCAA SEEKS DIRECTOR OF CORPORATE MARKETING

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Tags: Classified Advertisements, NCAA

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