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Laugh Track: The World's Greatest?

Published in SportsBusiness Daily on 03 / 27 / 17

NBC’s Jimmy Fallon  said, “ Michael Phelps posted on Instagram that a Starbucks barista labeled his coffee ‘The GOAT’ for ‘Greatest Of All Time,’ while another customer was like, ‘Actually, I think there was a mix-up’” ( “The Tonight...

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Marketplace Round-Up

NFL AGENT NEWS: WI-based Lammi Sports Management has signed Giants RB Ron Dayne to an exclusive marketing deal. Lammi will rep Dayne in all of his PR, marketing and endorsement endeavors. Dayne will a

Tags: Basketball, Colleges, Detroit Pistons, Football, Golf, IMG, NBC, New York Giants, NFL, PGA Tour, Turner Sports, Washington Nationals

Cuban Continues Ref Criticism

The NBA yesterday fined Mavericks Owner Mark Cuban $500,000 for what the league called "repeated criticism of officials," according to USA TODAY''s David DuPree, who notes the fine is the largest for

Tags: Basketball, Dallas Mavericks, ESPN, Leagues and Governing Bodies, NBA, Walt Disney

Executive Transactions

The Tigers hired JOHN WESTHOFF as VP & Legal Counsel. Westhoff most recently held the same positions with the Marlins (Mult., 1/8)....The MD Horse Breeders Association named former N.Y. Thoroughbred B

Tags: Baseball, Basketball, Detroit Tigers, Miami Marlins, Horse Racing, Motorsports, NBA, NBDL, NHRA, People and Pop Culture

ATP Tour Wants To Trim Purses

ATP Players To Feel The Crunch Off The Court? It "will come as a nasty shock to the majority" of ATP players "to hear that the ATP''s New Year gift may come in the form of an across-the-board cut in p

Tags: ATP, Leagues and Governing Bodies, PricewaterhouseCoopers

MasterCard's Super Bowl Prize

BRANDWEEK''s Bob Sperber reported MasterCard "plans to take advantage of Super Bowl fever by teaming with Domino''s Pizza and ESPN for an online sweepstakes promotion dangling a Sony 40-inch Trinitron

Tags: ESPN, Football, MasterCard, Walt Disney

BCS Title Sponsor Exposure

A study by CT-based Sponsorship Research Int''l (SRi) found that Nokia received the most exposure time of all title/presenting sponsors of the four BCS games last week on ABC. Nokia is the Sugar Bowl

Tags: ABC, ATT, Colleges, FedEx, Walt Disney

Hornets Eye New Orleans

Hornets co-Owner Ray Wooldridge yesterday met with New Orleans and LA politicians and business leaders, and said that he "intends to move the team out of Charlotte," according to Bonnell, Markoe & Whi

Tags: ABC, Bank of America, Baseball, Basketball, Franchises, NBA, New Orleans Pelicans, Walt Disney

Campbell's Olympic Marketing

Campbell Soup will reveal tomorrow "how it will promote its role" as an official supplier of the ''02 Games, which is a "key component" of Campbell''s $200M marketing campaign announced in July, accor

Tags: ATT, McDonalds, Olympics, USOC

Sports Marketing Agency

Leading sports and entertainment marketing agency has several openings for consulting oriented positions. Looking for self starters with two-to-five years experience who are not afraid of a lot of res

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