Featured Story

Sunoco Leveraging Memorial Day Weekend To Debut "Essence Of Racing" Campaign

Published in SportsBusiness Daily on

Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with t...

Read More

Tags: Sunoco, Marketing and Sponsorship, NASCAR, IndyCar, NHRA

More Stories

03/13/98
TRIAD RESTAURANTS JUMPING OFF FOOD-TAX CAMPAIGN FOR BALLPARK

Despite earlier supporting a campaign to back a 1% prepared-food tax to help finance a new ballpark in the Triad, some restaurant owners are now dropping that support, according to Justin Catanoso of

Tags: Facilities, MLB, PepsiCo, Wendys

03/12/98
DISNEY SIGNS DEAL WITH TECO ENERGY FOR EVENT SPONSORSHIP

FL-based TECO Energy and Disney''s Wide World of Sports have signed a new sports marketing partnership in which TECO and its select subsidiaries will become event sponsors at Disney''s Wide World of S

Tags: Walt Disney

03/12/98
WHERE THE WILD THINGS PLAY? ST. PAUL ARENA BILL STILL ALIVE

A record capital improvement bill that includes $65M for a hockey arena in St. Paul was approved yesterday by a "key" House committee, and is headed for debate by the full House, "probably today," acc

Tags: Facilities

03/12/98
REEBOK'S HUMAN RIGHTS AWARDED PRESENTED IN NEW YORK CITY

Reebok presented its 10th annual Reebok Human Rights Awards yesterday in a ceremony at Columbia Univ.''s Miller Theatre. Four recipients were honored for extraordinary work in the fight for human righ

Tags: New York Jets, Reebok, People and Pop Culture

03/12/98
BALTIMORE ARENA DRAWS INTEREST FROM SMG, CENTRE MANAGEMENT

PA-based arena manager SMG has submitted one of two bids to operate the Baltimore Arena, according to Jon Morgan of the Baltimore SUN. The other bidder is the current manager, Washington Sports'' Cent

Tags: Facilities

03/12/98
MEDIA NOTES

T-Wolves announcer Kevin Harlan is "expected to sign" with Turner Sports this week. Harlan, who has called Wolves games for nine years, would leave that position and do "approximately" 35 games for Tu

Tags: LA Angels, Anaheim Sports, CBS, ESPN, Minnesota Timberwolves, MLB, NCAA, NFL, PGA Tour, Media, SportsLine.com, Time Warner, Viacom, Walt Disney

03/12/98
VEGAS WASN'T BUILT ON WINNERS: TRIPLE-A WORLD SERIES OK'D

The Las Vegas Convention and Visitors Authority (LVCVA) voted unanimously to sponsor the Triple-A World Series at $750,000 for each of the next three years, according to Hubble Smith of the LAS VEGAS

Tags: ESPN, Leagues and Governing Bodies, Walt Disney

03/12/98
WANT A PIECE OF THE BUSS? MAGIC OFFERING 5% OF THE LAKERS

Magic Johnson, "eager to divest himself" from his 5% ownership stake in the Lakers, "has opened talks with outside parties," according to Scott Howard-Cooper of the L.A. TIMES. Johnson, who needs to s

Tags: Franchises, Los Angeles Lakers, NBA, Orlando Magic, RDV Sports

03/12/98
SPIKE AND FLIP WILSON ASK LORD STANLEY TO HEAR THEIR PRAYER

Fox Sports has teamed with Spike Lee and actor Flip Wilson for a promo campaign around its Stanley Cup Playoffs telecasts. The campaign will kick off April 11, two weeks before the net begins its conf

Tags: News Corp./Fox, Wilson Sporting Goods

03/12/98
REBAGLIATI MAKES IT OFFICIAL: HE IS TRACING HIS ROOTS

Olympic gold medal-winning snowboarder Ross Rebagliati officially signed an endorsement deal with Roots Canada on Wednesday, according to Jim Morris of the Toronto GLOBE & MAIL. During the press confe

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug