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NASCAR Schedule Changes Include Brickyard 400 Becoming Regular-Season Finale

Published in SportsBusiness Daily on 05 / 24 / 17

NASCAR announced its '18 Monster Energy Cup Series schedule yesterday and the "biggest" move is Indianapolis Motor Speedway replacing Richmond as the site for the regular-season finale in an attempt to "breath some life into what used to be one of its biggest events," according to Bob Pockrass of ...

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Tags: Leagues and Governing Bodies, NASCAR

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AR State Mulls Corporate Sponsors

The JONESBORO SUN''s Matthew Roberson reported that with AR State Univ. "in the midst of an athletic and academic financial crunch, Arkansas State (ASU) appears to be considering corporate and individ

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Marketplace Round-Up

AGENCY NEWS: Leagas Delaney, S.F., has been named agency of record for the sports and entertainment divisions of Sega of America. While neither party would disclose the value of the account, industry

Tags: Bank of America, Colleges, ESPN, Football, Golf, Motorsports, NFL, Nike, PepsiCo, PGA Tour, Russell Athletic, Walt Disney, Wilson Sporting Goods

Bonds Speaks On Endorsements

In a two-part interview airing tonight and tomorrow on "Best Damn Sports Show Period," FSN''s Lisa Guerrero asks Giants LF Barry Bonds, "Do you think that one of your goals right now is to align yours

Tags: Baseball, Boston Red Sox, ESPN, General Motors, MLB, NBA, New York Mets, New York Yankees, San Francisco Giants, Seattle Mariners, Texas Rangers, Upper Deck, Walt Disney

Watkins Moves Closer To Angels

The Angels received a $150M letter of credit from AL business exec Donald Watkins, "ensuring [Watkins] can make a down payment" for the team, according to Doug Segrest of the BIRMINGHAM NEWS. Watkins

Tags: LA Angels, Anaheim Ducks, Baseball, Franchises, Hockey, Walt Disney

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Each day, thousands of sports decision makers receive their news from one source, The Sports Business Daily. You can now deliver your advertising message to today''s top sports executives — from

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FIFA Fights Ambush Marketing

With the ''02 World Cup beginning in late May, FIFA "has launched a scathing attack on companies such as Nike and Pepsi, branding them `parasites'' whose `illegal'' activities threaten the interest" o

Tags: Coca-Cola, FIFA, Nike, PepsiCo, Soccer, Washington Nationals

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“I''ve heard people say they feel like they''re back in 1952 when games weren''t on TV and they have to listen on the radio.” — Media buyer Coreen Gelber, on one effect of the Cablevisi

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YankeeNets Told To Pay Up Seeing support wane for public aid for a Newark arena, NJ Gov. McGreevey puts onus on YankeeNets to make deal work. Less Cloudy Along Foggy Bottom MLB makes strongest stateme

World Cup Marketing Efforts

The London GUARDIAN''s Claire Cozens reported, "Advertisers'' efforts to capitalize on [soccer] fever have already begun to pay off with [soccer]-related campaigns becoming the most talked about of th

Tags: PepsiCo, Soccer

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