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50,000-Plus Fans See What May Be American Pharoah's Last Race

Published in SportsBusiness Daily on

Ticket sales were “capped” by NYRA at 50,000 and “sold out more than two weeks in advance, even before it was announced that American Pharoah would compete.”

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12/14/98
MARKETPLACE ROUND-UP

In St. Paul, Charley Walters wrote, "Look for Vikings [WR] Randy Moss to be showcased by Nike ... in an endorsement deal after the season" (ST. PAUL PIONEER PRESS, 12/13)....The campaign for "Flutie''

Tags: Buffalo Bills, CBS, Minnesota Vikings, NFL, Nike, Viacom, Walt Disney, Washington Nationals

12/14/98
TAGLIABUE SEES REPLAY'S RETURN IN '99, NOT '98

NFL Commissioner Paul Tagliabue said the league "probably will" have instant replay next season, but the "question''s going to be whether it''s a coaches'' challenge system or some other type of syste

Tags: Leagues and Governing Bodies, NFL

12/14/98
CART BEEFS UP SPONSORSHIP BASE; TEAM SIGNS MCDONALD'S

McDonald''s, which is the lead sponsor of Bill Elliott''s NASCAR Winston Cup car, "is getting into" CART by becoming the lead sponsor of a Gerry Forsythe-owned team, according to Bill Koenig of SPEEDN

Tags: Champ Car World Series, McDonalds, NASCAR, R J Reynolds

12/14/98
UNSPORTSMANLIKE CONDUCT? ONE PAPER RESPONDS TO MLS COMMISH

After MLS Commissioner Doug Logan''s "tirade" against the media for their lack of coverage of the InterAmerican Cup last week in Miami, Bob Foltman of the CHICAGO TRIBUNE wrote that his paper should h

Tags: AEG, DC United, MLS, Media

12/14/98
SHOCKER IN NASHVILLE: FOES DECRY DODGERS' DEAL WITH BROWN

The Dodgers signed free agent P Kevin Brown to a "stunning" seven-year, $105M contract on Saturday, the most lucrative contract in MLB history and the first to top the $100M figure. Brown, who receive

Tags: Anheuser Busch, Arizona Diamondbacks, ESPN, Houston Astros, Leagues and Governing Bodies, Los Angeles Dodgers, MLB, News Corp./Fox, San Diego Padres, SportsLine.com, Toronto Blue Jays, Walt Disney

12/14/98
HOOPS HELD HOSTAGE, III: NEWSWEEK ON RACE AND RESPECT

In the current issue of NEWSWEEK, on newsstands today, Allison Samuels reports that "many [NBA] players say that racial tensions are exacerbating the adversarial spirit" of the labor negotiations. Hea

Tags: Leagues and Governing Bodies, Miami Heat, NBA, Brooklyn Nets, YankeeNets

12/14/98
JOHN BROWN NOMINATED TO LEAD MARYLAND STADIUM AUTHORITY

JOHN BROWN III has been nominated as Chair of the MD Stadium Authority, according to Jon Morgan of the Baltimore SUN. Brown would succeed JOHN MOAG, who leaves the volunteer post at the end of Decembe

Tags: Baltimore Orioles, People and Pop Culture

12/14/98
EXECUTIVE TRANSACTIONS

SportsTicker named JOSEPH GORDIAN as Dir of Sales & Marketing. Gordian has served as Zone Sales Manager Designate at Frito-Lay and Product Manager at Bank of America (SportsTicker)....Red Sox Dir of S

Tags: Boston Red Sox, Cablevision, New York Rangers, Nike, PepsiCo, People and Pop Culture, Wieden Kennedy, Wilson Sporting Goods

12/14/98
SPONSORS JOIN NTRA AND TV PARTNERS FOR A DAY AT THE RACES

At the 25th annual Symposium on Racing in Tucson, AZ, the NTRA announced the addition of new sponsors for the ''99 season and the establishment of a points and bonus system for the "NTRA Champions on

Tags: ATT, ESPN, News Corp./Fox, NTRA, Walt Disney

12/14/98
PENGUINS GET PERMISSION FROM JUDGE TO BORROW $20M

U.S. Bankruptcy Court Judge Bernard Markovitz gave the Penguins permission Friday to borrow $20M "the team says it needs to get through the season," according to Ann Belser of the PITTSBURGH POST-GAZE

Tags: Franchises, NHL, Pittsburgh Penguins

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