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Auto Club Speedway Celebrating 20th Anniversary At NASCAR Weekend

Published in SportsBusiness Daily on 03 / 24 / 17

Auto Club Speedway this weekend is celebrating its 20th anniversary with a host of different events and activities as NASCAR rolls into Fontana. ACS President Dave Allen noted it is the first "birthday" celebration for the ISC-owned track. Allen: “We felt like 20 was a significant one; ...

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Olympic Security Analyzed

Getting through security at the ''02 Games "took less time [yesterday] than it did Saturday across the board, thanks to little tweaks in most systems," according to the SALT LAKE TRIBUNE, which notes

Tags: Anheuser Busch, Olympics

SBJ's World Congress Of Sports

Street & Smith''s SportsBusiness Journal presents: World Congress of Sports, March 13-14, 2002, at the Waldorf-Astoria New York City. www.SportsCongress.com. The World Congress of Sports will feature

Tags: Classified Advertisements

Bears Introduce PSL Packages

The Bears unveiled plans yesterday to sell about 28,000 PSLs at Soldier Field, "in the first Chicago test of a popular stadium financing pool," according to Fran Spielman of the CHICAGO SUN-TIMES, who

Tags: Chicago Bears, Facilities, Football, NFL

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“I don''t think I''ve ever eaten Wheaties in my life. Maybe Count Chocula.” — U.S. snowboarding halfpipe Silver Medalist Danny Kass, when asked about a possible Wheaties box appearance

Olympic Roundtable: Leveraging

THE DAILY continues XIX Winter Olympics marketing commentary from our roundtable of sports industry experts. The panelists were asked which company they most associate with the ''02 Winter Games and w

Tags: Bank of America, Coca-Cola, General Motors, hp, Home Depot, IMG, Olympics

Bills Seek Syracuse Exhibition

The ROCHESTER DEMOCRAT & CHRONICLE''s Scott Pitoniak reported the Bills "are talking with Syracuse University officials about playing an exhibition game in the Carrier Dome this summer."  Bills GM Ter

Tags: Buffalo Bills, Football

Coke Tests Tech Innovations

Coca-Cola VP/Community Marketing Quinton Martin said that the company has three goals for the ''02 Winter Games: "Innovation, leadership and wow," and that Coca-Cola "looked for marketing ideas within

Tags: Coca-Cola, Olympics, PepsiCo

BofA's Olympic Campaign

OPUS partner Bank of America (BofA) is gearing its $60M Olympic sponsorship toward brand building, current and prospective customers and BofA associates. The main component is a heavy media campaign,

Tags: Bank of America, NBC, Olympics

Morning Buzz, February 13, 2002

  The Daily Insider Morning News & Headlines Wednesday, February 13, 2002 9:00am ET Print The Morning Buzz • Comprehensive Olympic Coverage: Today''s Headlines, Schedules, Forecasts •

Tags: Morning Buzz

League Deals

The NHL Kings and parent company Anschutz Entertainment Group (AEG) have entered into a formal agreement with Relevant Marketing Technologies (RMT).  Under terms of the deal, RMT will enhance its curr

Tags: AEG, Baseball, Hockey, Houston Astros, Los Angeles Kings, San Diego Padres

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