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Sunoco Leveraging Memorial Day Weekend To Debut "Essence Of Racing" Campaign

Published in SportsBusiness Daily on

Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with t...

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Tags: Sunoco, Marketing and Sponsorship, NASCAR, IndyCar, NHRA

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05/05/98
BRANDWEEK NEWS: FILA CALLS TIME-OUT ON WEBBER SHOE PROMOS

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05/05/98
FOX DENIES IT IS IN NEGOTIATIONS ON NEW STOCK CAR SERIES

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05/05/98
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05/05/98
NAMES IN THE NEWS

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Tags: CBS, Chicago Bulls, NBC, New York Yankees, San Diego Chargers, People and Pop Culture, Viacom, YankeeNets

05/05/98
IF THE SHOES FIT ... WNBA INKS DEAL WITH LADY FOOT LOCKER

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Tags: ESPN, Foot Locker/Venator Group, NBC, Walt Disney, WNBA

05/05/98
PENGUINS FILE COMPLAINT ALLEGING THAT FOX IS MONOPOLISTIC

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05/05/98
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05/05/98
FRANCHISE NOTES

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05/05/98
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05/05/98
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