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Subway Gets Last-Minute Deal To Air New Super Bowl SpotPublished in SportsBusiness Daily on 02 / 01 / 15
Subway will debut a spot near the end of NBC's Super Bowl pregame show in a deal that was concluded just yesterday. The QSR last year bought a last-minute spot in the Super Bowl broadcast. Subway CMO Tony Pace this year was again negotiating almost until the last minute, and came up with a unit th...
The Houston City Council unanimously approved the agreement that would rename The Summitt as the Compaq Center. Compaq will pay the Arena Operating Company, managers of the city-owned arena, $5.4M ove
The Rams, Blues and MLB Cardinals are "opposing an effort" by St. Louis License Collector Thomas Nash to apply the city''s 5% amusement tax to the full price of luxury suites and other exclusive seats
ESPN SportsZone will produce a five-part "Outside the Lines" series on sportsmanship that begins today and complements the November 4th telecast of ESPN''s program on the same subject. SportZone''s us
DEALS: Nashville''s NHL expansion franchise has awarded its $2M advertising account to Nashville-based Dye, Van Mol, Lawrence (AD AGE, 10/29)....Johnson & Johnson has become a corporate sponsor of the
Univ. of MD''s football ticket sales "will fall about $700,000 below budget projections," according to Paul McMullen of the Baltimore SUN. The school is currently averaging 28,374 for its football gam
"Mired in a prolonged slump," sporting goods chains are hoping the return of the NBA season can "help spark a revival" in the $2.2B basketball shoe business, according to Richard Wilner of the N.Y. PO
Intel Corp. and Mitsubishi Corp. have agreed to buy "substantial stakes" in FL-based SportsLine USA, according to David Poppe of the MIAMI HERALD. SportsLine said Intel agreed to buy 537,634 shares of
SportsTech magazine announces the first ever SportsTech Expo, December 9-11, 1997 at the Beverly Hills Hilton Hotel. The Expo will cover the convergence of the sports industry with sports media and sp
JIM HARBAUGH has become a partner in Panther Racing, a new IRL team that will field cars for SCOTT GOODYEAR (INDIANAPOLIS STAR NEWS, 10/30)....Marlins players hit the late night circuit on Wednesday.
ME-based Gould Media releases its new, 80-page research report entitled "Hispanic Sports Business" today. The increase of the U.S. Hispanic population, with 29.3 million by the end of ''96, offers a w