Featured Story

Sunoco Leveraging Memorial Day Weekend To Debut "Essence Of Racing" Campaign

Published in SportsBusiness Daily on

Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with t...

Read More

Tags: Sunoco, Marketing and Sponsorship, NASCAR, IndyCar, NHRA

More Stories

08/20/98
TWO MVP'S FOR THE PRICE OF ONE? ESPN RADIO IN CHICAGO

Ending "months of negotiations," Chancellor Media Corp. has agreed to sell WMVP-AM in Chicago to ABC Radio for an estimated $21M, according to Jim Kirk of the CHICAGO TRIBUNE. The deal "cements ABC''s

Tags: ABC, Chicago Bulls, Chicago White Sox, ESPN, Media, Walt Disney

08/20/98
I BEG YOUR PARDON? A PROMISE FOR LOWER DUCATS AT ROSE GARDEN

Blazers officials announced that all ticket prices will be "frozen or lowered" for the ''98-99 season, and that "about" 1,500 seats will be removed from the arena to allow easier access and comply wit

Tags: Franchises, NBA

08/20/98
FRANCHISE NOTES

WNBA: In DC, the Mystics finished their inaugural season averaging 15,898 fans per game, tops in the WNBA, and Michael Wilbon writes, "Demographically speaking, this has to be the best place in the Un

Tags: Cablevision, Edmonton Oilers, Franchises, New York Liberty, NFL, Palace Sports & Entertainment, Pittsburgh Steelers, San Francisco 49ers, SportsLine.com, Washington Mystics, WNBA

08/20/98
MARKETPLACE ROUND-UP

adidas-Salomon responded to a $1.2B suit filed this week claiming it used prison labor in manufacturing World Cup ''98 soccer balls and said that an internal investigation "had found no evidence" that

Tags: Boston Red Sox, Washington Nationals

08/20/98
MEDIA NOTES

In Canada, Shaw Cable announced that it will carry the new CTV Sport Net (TORONTO SUN, 8/20)....The CFL Toronto Argonauts have lifted the TV blackouts of five of their six remaining home games. Report

Tags: Boston Bruins, CFL, ESPN, News Corp./Fox, Media, Walt Disney, WNBA

08/20/98
NCAA'S BUDGET HAS ESTABLISHMENT OF FUND FOR LEGAL EXPENSES

The NCAA has been forced to "kink the hose" on its Div. I member schools, "slowing down the flow of revenue that feeds them," according to Steve Rock of the K.C. STAR, who noted that more money will n

Tags: Colleges, NCAA

08/20/98
THE DAILY AND FOX SPORTS/TMG POLL ON NEW FOOTBALL LEAGUE

Today features Part II of THE DAILY and Fox Sports/TMG poll of 1,142 U.S. and Canadian residents ages 12+ taken in July ''98 gauging interest in an alternative pro football league. "NFL Premier Fans"

Tags: News Corp./Fox, NFL, The Back of the Book

08/20/98
STREETBALL INT'L FLAGS P&G'S PERT PLUS FOR "NFL AIR-IT-OUT"

TX-based Streetball Int''l has signed P&G''s Pert Plus as the new presenting sponsor for "NFL Air-It-Out," the league''s official 4-on-4 flag football tournament which will travel to 21 U.S. cities th

Tags: NFL, Procter and Gamble

08/20/98
BABY BLUE: IS HOCKEY NIGHT IN CANADA SOBERING UP?

After years of using the title "Molson Hockey Night In Canada," the CBC''s Saturday night show "will revert to its original name -- simply, ''Hockey Night in Canada,''" according to William Houston of

Tags: Canadian Broadcasting Corp., Labatt Brewing

08/20/98
EXECUTIVE TRANSACTIONS

Maple Leafs Sports & Entertainment named JOHN LASHWAY VP/Sports Communications & Community Development. He will oversee the media and community relations departments for the Maple Leafs and Raptors (M

Tags: Miami Marlins, Int'l Speedway Corp., Maple Leaf Sports and Entertainment, MLS, People and Pop Culture, Toronto Maple Leafs, Toronto Raptors

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug