Featured Story

Budweiser Clydesdales Will Appear In Super Bowl XLIX Spot

Published in SportsBusiness Daily on 11 / 24 / 14

An A-B spokesperson confirmed that the Budweiser Clydesdales "will indeed be making an appearance" in the brand's Super Bowl XLIX spots. The company said the horses "play a strong role for the brand, representing Budweiser quality and care for more than 80 years." They debuted as part of Budweiser S...

Read More

More Stories

07/09/97
IIHF IN-LINE CHAMPIONSHIP ANNOUNCES NINE NEW SPONSORS

The International Ice Hockey Federation (IIHF) In-Line Hockey World Championship announced it has reached agreements with nine additional sponsors for the July 17-25 tournament in Anaheim, CA. Joining

Tags: Anheuser Busch, Coca-Cola, MBNA America Bank, News Corp./Fox, Toyota

07/09/97
BRAND KEYS LOOK TO GAUGE FAN LOYALTY THROUGH NEW MEASUREMENT

NY-based customer loyalty planning consultancy Brand Keys has applied calculations used "to determine the drivers behind brand and customer loyalty to the sports industry," according Brand Keys Presid

Tags: MLB, NBA, NFL, NHL

07/09/97
MOUSE LOOSES OUT IN PRO BOWL QUEST AS GAME STAYS IN HAWAII

Hawaii will continue to host the NFL Pro Bowl for four years with a fifth contest at Aloha Stadium "an option," after "a strong challenge" from Walt Disney, the city of Orlando and ABC, according to J

Tags: ABC, Leagues and Governing Bodies, NFL, Walt Disney

07/09/97
STADIUM NOTES

In DC, Thomas Hall writes that while officials at Abe Pollin''s Washington Sports "won''t confirm anything ... insiders say" the MCI Center will open on December 2, two months behind the original Octo

Tags: Facilities, Florida Panthers, Int'l Speedway Corp.

07/09/97
INTERNATIONAL HOCKEY LEAGUE SEEKS CHIEF OPERATING OFFICER

The International Hockey League is seeking candidates for the newly created Chief Operating Officer position. Qualified applicants will have a minimum of seven to 10 years of business, sports, marketi

Tags: Classified Advertisements, RDV Sports

07/08/97
CITIBANK TEAMS WITH JACK NICKLAUS FOR GOLDEN BEAR VISA CARD

Citibank and Golden Bear Golf Inc. today announced the launch of the Citibank Jack Nicklaus Visa Card, which will be offered as a Citibank Platinum Select Card. The card features Nicklaus'' signature

Tags: American Express, Visa

07/08/97
DOCUMENT SHOWS REDS ARE CONSIDERING PSLS FOR NEW BALLPARK

Hamilton County, OH, officials and the Reds are talking about selling PSLs "to pay for part of the team''s financial contribution for a new ballpark," according to Lucy May of the CINCINNATI ENQUIRER.

Tags: Cincinnati Bengals, Cincinnati Reds, Facilities

07/08/97
MLB AT MIDSEASON: INTERLEAGUE PLAY A BOOST, BUT WORK REMAINS

While MLB holds its All-Star Game in Cleveland this evening, MLB ownership reps will meet today to discuss realignment, according to Mark Maske of the WASHINGTON POST. The owners have set a deadline o

Tags: Anheuser Busch, Boston Red Sox, Chicago White Sox, Miami Marlins, Acushnet, Leagues and Governing Bodies, Los Angeles Dodgers, MLB, News Corp./Fox, Pittsburgh Pirates, St. Louis Blues

07/08/97
STADIUM NOTES

In Toronto, negotiations between the city and Maple Leafs Gardens "broke down for a second time on Friday" as the Leafs rejected a municipal proposal which would have seen the team pay C$50M up front

Tags: Facilities

07/08/97
FRANCHISE NOTES

Umbro will unveil the logo, name and jersey of the new MLS Miami franchise today in New York. The MIAMI HERALD''s Michelle Kaufman: "Rumor has it the name will be the Miami Fusion" (MIAMI HERALD, 7/8)

Tags: Edmonton Oilers, Franchises, MLS, NFL

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug