Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
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Sunoco Leveraging Memorial Day Weekend To Debut "Essence Of Racing" CampaignPublished in SportsBusiness Daily on
Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with t...
Ending "months of negotiations," Chancellor Media Corp. has agreed to sell WMVP-AM in Chicago to ABC Radio for an estimated $21M, according to Jim Kirk of the CHICAGO TRIBUNE. The deal "cements ABC''s
Blazers officials announced that all ticket prices will be "frozen or lowered" for the ''98-99 season, and that "about" 1,500 seats will be removed from the arena to allow easier access and comply wit
WNBA: In DC, the Mystics finished their inaugural season averaging 15,898 fans per game, tops in the WNBA, and Michael Wilbon writes, "Demographically speaking, this has to be the best place in the Un
adidas-Salomon responded to a $1.2B suit filed this week claiming it used prison labor in manufacturing World Cup ''98 soccer balls and said that an internal investigation "had found no evidence" that
In Canada, Shaw Cable announced that it will carry the new CTV Sport Net (TORONTO SUN, 8/20)....The CFL Toronto Argonauts have lifted the TV blackouts of five of their six remaining home games. Report
The NCAA has been forced to "kink the hose" on its Div. I member schools, "slowing down the flow of revenue that feeds them," according to Steve Rock of the K.C. STAR, who noted that more money will n
Today features Part II of THE DAILY and Fox Sports/TMG poll of 1,142 U.S. and Canadian residents ages 12+ taken in July ''98 gauging interest in an alternative pro football league. "NFL Premier Fans"
TX-based Streetball Int''l has signed P&G''s Pert Plus as the new presenting sponsor for "NFL Air-It-Out," the league''s official 4-on-4 flag football tournament which will travel to 21 U.S. cities th
After years of using the title "Molson Hockey Night In Canada," the CBC''s Saturday night show "will revert to its original name -- simply, ''Hockey Night in Canada,''" according to William Houston of
Maple Leafs Sports & Entertainment named JOHN LASHWAY VP/Sports Communications & Community Development. He will oversee the media and community relations departments for the Maple Leafs and Raptors (M