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Budweiser Clydesdales Will Appear In Super Bowl XLIX SpotPublished in SportsBusiness Daily on 11 / 24 / 14
An A-B spokesperson confirmed that the Budweiser Clydesdales "will indeed be making an appearance" in the brand's Super Bowl XLIX spots. The company said the horses "play a strong role for the brand, representing Budweiser quality and care for more than 80 years." They debuted as part of Budweiser S...
The International Ice Hockey Federation (IIHF) In-Line Hockey World Championship announced it has reached agreements with nine additional sponsors for the July 17-25 tournament in Anaheim, CA. Joining
NY-based customer loyalty planning consultancy Brand Keys has applied calculations used "to determine the drivers behind brand and customer loyalty to the sports industry," according Brand Keys Presid
Hawaii will continue to host the NFL Pro Bowl for four years with a fifth contest at Aloha Stadium "an option," after "a strong challenge" from Walt Disney, the city of Orlando and ABC, according to J
In DC, Thomas Hall writes that while officials at Abe Pollin''s Washington Sports "won''t confirm anything ... insiders say" the MCI Center will open on December 2, two months behind the original Octo
The International Hockey League is seeking candidates for the newly created Chief Operating Officer position. Qualified applicants will have a minimum of seven to 10 years of business, sports, marketi
Citibank and Golden Bear Golf Inc. today announced the launch of the Citibank Jack Nicklaus Visa Card, which will be offered as a Citibank Platinum Select Card. The card features Nicklaus'' signature
Hamilton County, OH, officials and the Reds are talking about selling PSLs "to pay for part of the team''s financial contribution for a new ballpark," according to Lucy May of the CINCINNATI ENQUIRER.
While MLB holds its All-Star Game in Cleveland this evening, MLB ownership reps will meet today to discuss realignment, according to Mark Maske of the WASHINGTON POST. The owners have set a deadline o
In Toronto, negotiations between the city and Maple Leafs Gardens "broke down for a second time on Friday" as the Leafs rejected a municipal proposal which would have seen the team pay C$50M up front
Umbro will unveil the logo, name and jersey of the new MLS Miami franchise today in New York. The MIAMI HERALD''s Michelle Kaufman: "Rumor has it the name will be the Miami Fusion" (MIAMI HERALD, 7/8)