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Making A Return Call: AT&T Renews Partnership With MLS, U.S. Soccer

Published in SportsBusiness Daily on 07 / 20 / 17

AT&T has renewed its partnerships with MLS, U.S. Soccer and the Mexican National Team's U.S. tour. AT&T has been a partner of the properties for at least eight years. As part of its deal with MLS, AT&T will become presenting sponsor of the final day of the regular season, known as Decisi...

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Tags: Marketing and Sponsorship, MLS, ATT

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Nike''s Focus Will Remain On Personalized Products Like Nike iD The FINANCIAL TIMES offers a rare look inside Nike and the company''s strategic planning for its future under the day-to-day leadership

Steelers' Amphitheater Plans

The Steelers yesterday unveiled plans for a $10M, 5,600-seat, indoor-outdoor amphitheater next to Heinz Field that would "serve as a year-round concert venue, a destination for special events and pep

Tags: Facilities, Football, Pittsburgh Steelers

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“This bowl has all the tradition of the Atlanta Thrashers. You don''t hear the kids begging you to take them to the annual Seattle Bowl parade. There is no Seattle Bowl parade. There is no Seattl

Marketplace Round-Up

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Tags: ABC, CBS, ESPN, Football, Hockey, NBC, NHL, Viacom, Walt Disney

Wyman Discusses Resignation

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Tags: CBS, Golf, Nike, Sports in Society, Viacom

Media Notes

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Tags: ESPN, Football, Hockey, Maple Leaf Sports and Entertainment, Media, Toronto Maple Leafs, Walt Disney

Aloha: FieldTurf For HI Stadium

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Tags: Colleges, Facilities, Football, NCAA, NFL, Seattle Seahawks, Vulcan Ventures

League Notes

SUZY WOKE UP: In first-person accounts for Golf For Women and Golf Magazine, golfer Suzy Whaley wrote of her decision to play in the Greater Hartford Open next year, becoming the first woman to compet

Tags: Golf, Leagues and Governing Bodies, LPGA, Motorsports, NASCAR, PGA Tour

Chargers Bolt Towards Record

About 900 club seats and several hundred single seats in general admission remain for Sunday''s Raiders-Chargers game at Qualcomm Stadium, and "even if those tickets go unsold, attendance Sunday could

Tags: Football, Franchises, Oakland Raiders, San Diego Chargers

NFL Wants "Blitz" To Back Off

The NFL, "unhappy with the level of violence" in Midway''s "NFL Blitz," met with the video game maker last month "to demand changes to the game," according to Chris Morris of CNNMONEY.com. NFL Dir of

Tags: Baseball, Football, Green Bay Packers, Hockey, MLB, NFL, NHL

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