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Sunoco Leveraging Memorial Day Weekend To Debut "Essence Of Racing" Campaign

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Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with t...

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Tags: Sunoco, Marketing and Sponsorship, NASCAR, IndyCar, NHRA

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09/25/98
MARKETPLACE ROUND-UP

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09/25/98
U.S. SENATOR SLADE GORTON TAKES ON USOC OVER "OLYMPIC" USAGE

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AUTO RACING CONFERENCE HELD AT CHARLOTTE MOTOR SPEEDWAY

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09/25/98
FORD HOPS ON BOARD AMERICAONE FOR 2000 AMERICA'S CUP

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ESPN CHILTON POLL: NASCAR FANS WATCHING RACES MORE OFTEN?

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Tags: ESPN, NASCAR, The Back of the Book, Walt Disney

09/25/98
SLOC OVER BUDGET BY $200M, BUT SAYS IT CAN MEET GOALS

The SLOC''s proposed budget for the 2002 Winter Games has increased to $1.4B, which is $197M more than what was budgeted when Salt Lake City was selected to host Games, according to Mike Gorrell of th

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NAMES IN THE NEWS

Broncos QB JOHN ELWAY will have his name on 20 Denver- area car dealerships owned by Republic Industries. Republic will also launch a "one-price sales policy" as a model for all 355 of its stores. Fre

Tags: Anheuser Busch, Dallas Cowboys, Denver Broncos, ESPN, NBC, NFL, People and Pop Culture, Walt Disney

09/25/98
IT'S AN UP THING DURING THE RIVALRY WEEKEND IN THE PAC-10

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Tags: ABC, CBS, IndyCar, MLB, NBC, NCAA, News Corp./Fox, NFL, Media, Viacom, Walt Disney

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FACILITY NOTES

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