Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
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Sunoco Leveraging Memorial Day Weekend To Debut "Essence Of Racing" CampaignPublished in SportsBusiness Daily on
Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with t...
New Balance announced that it is withdrawing its $1M bonus to any American breaking the national record in a U.S. marathon. The offer ends after this year, but New Balance said it will "continue our c
The USOC is "headed for a showdown" with U.S. Senator Slade Gorton (R-WA) over a provision of a ''78 law that "gave the committee almost exclusive control over the word `Olympic,'' `Olympiad'' or simi
Sponsorship in Auto Racing 3rd Semi-Annual Conference -- October 14 & 15, Charlotte Motor Speedway. Strategic Research Institute offers its third conference for sponsors, team owners and industry exec
AmericaOne, the S.F.-based entry in the 2000 America''s Cup, announced that Ford Motor has joined its team to provide technology, financial support, and be the exclusive automotive sponsor of AmericaO
ESPN Chilton Sports Poll asked auto racing fans who said NASCAR is their favorite style of racing, "How often do you watch all or part of a race on TV?" The poll compares responses from January-July '
The SLOC''s proposed budget for the 2002 Winter Games has increased to $1.4B, which is $197M more than what was budgeted when Salt Lake City was selected to host Games, according to Mike Gorrell of th
Broncos QB JOHN ELWAY will have his name on 20 Denver- area car dealerships owned by Republic Industries. Republic will also launch a "one-price sales policy" as a model for all 355 of its stores. Fre
Cadbury Schweppes'' 7 UP brand will leverage its Pac-10 sponsorship with the "7 UP/Pac-10 Ultimate Tailgate Party" during the final weekend of the Pac-10 football season. The promo offers consumers th
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The following lists final national ratings from last weekend''s network sporting events. All times are EDT. The numbers are from the networks (THE DAILY). EVENT DATE NET TIME RAT/SHR NCAA Football (re
In Edmonton, Skyreach Equipment Ltd. Owner Barry Weaver, whose company acquired the naming rights to the Edmonton Coliseum, now Skyreach Centre, "predicts" his company''s sales will "at least double o