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Buccaneers Introducing Fan-Based Social Media App At Stadium

Published in SportsBusiness Daily on 07 / 28 / 16

The app will allow fans who appear on the stadium's videoboards to receive clips on their smartphones and share them on social media for the first time ever.

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Vans Niche Is Among Boarders

While "more than one athletic shoe giant has stubbed its toe trying to play to skateboarding''s rogue image," the current "brand of choice is tiny" CA-based Vans, which "maintains its cool image with

Tags: ESPN, NBC, Walt Disney

Dr. Pepper To Sponsor AA Arena

The Dr Pepper Bottling Co. of TX President Jim Turner said Friday that his company will pay $35M over ten years for a sponsorship at the American Airlines Center (AAC) that includes an alcohol-free sn

Tags: American Airlines, Basketball, DirecTV, Dr Pepper Snapple Group, Facilities, Hockey

Room For MJ With New Stars?

The "post-Michael Jordan era NBA is finally putting up some impressive stats," according to Darren Gersh of "Nightly Business Report," who stated that viewers "are coming back, but the NBA knows that

Tags: Baseball, Basketball, Football, Leagues and Governing Bodies, NBA, Washington Wizards

Preakness, NBA Playoff Ratings

NBC''s coverage of the 126th running of the Preakness Stakes generated a 6.0/15 overnight Nielsen rating on Saturday, marking a 30% increase for last year''s 4.6/11 on ABC and the race''s highest over

Tags: ABC, Basketball, Horse Racing, NBA, NBC, Media, Turner Sports, Walt Disney, Washington Wizards

Football USA Seeks Execs

Fotoball USA, Inc. (NASDAQ: FUSA), a leading consumer products manufacturer, is looking for executives to fill four positions based at the corporate headquarters in San Diego, CA: National Sales Direc

Tags: Classified Advertisements

NSMN Executive Club Luncheon

Register now for the next NSMN EXECUTIVE CLUB LUNCHEON on May 24 in New York City! Hosted by BRANDWEEK and the National Sports Marketing Network, the EXECUTIVE CLUB is an invitation-only group of spor

Tags: Classified Advertisements

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“They might want to wait until we win a couple of games before they start discouraging people from coming.” — Allegheny County CEO Jim Roddey, on the 13-27 Pirates banning fans from bri

Tr ...

The pending bankruptcy of the ISMM Group and its subsidiary ISL will likely result in major changes to sports marketing and broadcasting rights for some of the world''s top events, including the World

Golf News & Notes

Golfer Greg Norman signed a "lucrative" long-term alliance deal with Toyota, "turning his back on his seven-year partnership" with Australian auto maker Holden, according to Rochelle Burbury of AUSTRA

Tags: Formula One, Golf, IMG, Toyota

Final Weekend Ratings

The following lists final Nielsen ratings from recent sports events (THE DAILY). EVENT DATE NET TIME RAT/SHR Indianapolis 500 Time Trials 5/12 ABC 1:00-3:00pm 1.0/4 NHL Playoffs: Blues-Avalanche 5/12

Tags: ABC, Baseball, Basketball, CBS, ESPN, Golf, Hockey, LPGA, Motorsports, NASCAR, NBA, NBC, Media, Turner Sports, Viacom, Walt Disney

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