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Published in SportsBusiness Daily on 01 / 28 / 15

Saints QB Drew Brees will appear on TBS' "Conan" at 11:00pm ET.

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02/05/98
KOBE ALIGNS WITH SPALDING; BUICK INKS ACC CAR CATEGORY DEAL

Spalding has signed NBA All-Star Kobe Bryant to a multi-year endorsement deal. Initial plans call for the intro of an exclusive line of Bryant basketballs. Spalding will also donate 19 basketballs to

Tags: General Motors, NBA, Russell Athletic

02/05/98
WHY US? FOX'S KERRIGAN/HARDING SEQUEL TO GET BOFFO RATINGS?

Fox''s "Breaking the Ice: The Women of ''94 Revisited," which features the first joint interview of Nancy Kerrigan and Tonya Harding, airs tonight at 8:00pm ET. In Dallas, Barry Horn says Fox execs "w

Tags: News Corp./Fox, Media

02/05/98
SEEKING PROVIDENCE IN NAMING RIGHTS DEAL

Ogden Entertainment, managers of the Providence Civic Center, will launch a campaign to sell naming rights to the 14,600-seat facility. Ogden will be advertising a request for proposals in the Provide

Tags: Facilities

02/05/98
ROGER HEADRICK WON'T BACK DOWN AND HE WON'T GO QUIETLY

Throwing the sale of the Vikings "into a state of confusion," team President Roger Headrick said late Wednesday that he had submitted a counter bid of $205M, topping the offer of Tom Clancy, according

Tags: Franchises, Minnesota Vikings, NFL

02/05/98
COMCAST SPORTS NET SEES POSITIVE REAX FROM LOCAL PROGRAMMING

Comcast SportsNet (CSN), which debuted October 1, has not announced any ratings, "but it is clear that its original programming -- focusing on the city''s professional franchises and college teams --

Tags: Comcast-Spectacor, News Corp./Fox, Media

02/05/98
REEBOK ANNOUNCES CUTS OF 500 JOBS IN RESTRUCTURING

Reebok plans to cut 500 administrative jobs in the first quarter, or 10% of its work force, "as part of a multimillion-dollar restructuring to reduce costs," according to a wire report in the BOSTON G

Tags: CBS, Finance, News Corp./Fox, Reebok, Viacom

02/05/98
NFLPA CALLS UNCAPPED YEAR IN 2000 A "VERY BIG ISSUE"

The NFLPA "has informed the league that it is prepared to allow" the CBA to expire after the 2000 season and not extend it through 2002, according to Leonard Shapiro of the WASHINGTON POST. The presen

Tags: Leagues and Governing Bodies, NFL

02/05/98
HBO LOVES TO STEP IN THE RING: INKS BOXER DAVID REID

Junior middleweight David Reid has signed a multi-fight agreement with HBO Sports. Reid is promoted by America Presents (HBO). HBO Sports Senior VP/Programming Lou DiBella: "It''s an exclusive agreeme

Tags: HBO, Media, Time Warner

02/05/98
PBA'S COMEDY CENTRAL APPROACH GETTING NATIONAL NOTICE

The PBA''s new nationwide ad campaign is examined by David Adams of the AKRON BEACON JOURNAL. Adams: "Humor and personality are what the PBA is peddling in hopes of attracting a younger audience to th

Tags: ESPN, PBA, Walt Disney

02/05/98
IS IT GOOD TO BE KING? TYSON ANNOUNCES HIS INDEPENDENCE DAY

In a statement released yesterday, MIKE TYSON said, "I have taken control of my own affairs, both personal and business. I have hired new attorneys and accountants who report directly to me. I have fo

Tags: Orlando Magic, RDV Sports, Showtime, Sports Illustrated, People and Pop Culture, Time Warner

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