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Comcast Signs Sponsorship Deal With USOC Covering Both PyeongChang, Tokyo Games

Published in SportsBusiness Daily on 12 / 07 / 16

Comcast has signed a four-year sponsorship deal with the USOC, gaining marketing rights it did not previously own despite subsidiary NBCUniversal’s long-term, $7.65B television deal with the Olympics. Comcast claims several categories with Team USA in the deal, becoming the official provider o...

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Tags: Marketing and Sponsorship, USOC, Comcast

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01/04/02
Joilet Ballpark Lands Name Deal

Joliet (IL) City Council has approved an agreement with Silver Cross Hospital for the naming rights to the city''s new $27M, 6,675-seat minor league ballpark, which is currently under construction, ac

Tags: Baseball, Facilities

01/04/02
Gateway GM Plans New Promos

Former PCL Triple A Las Vegas 51s GM Matt Strelo was named GM of Gateway Int''l Raceway in Madison, IL, last month, according to Rick Desloge of the ST. LOUIS BUSINESS JOURNAL, who notes that Strelo r

Tags: Facilities, Motorsports

01/04/02
SBJ Offers Super Bowl Report

Are you ready for some football? The Jan. 28 issue of SportsBusiness Journal will present its marketing and media quarterly report on the big game: the Super Bowl. This special section will look at th

Tags: Classified Advertisements

01/04/02
League Notes

FILLING THE VOID: Last night''s "Sports Tonight" on CNN/SI featured a round-table discussing today''s male tennis players. CNN/SI''s Phil Jones asked, "Were the likes of John McEnroe and Bjorn Borg si

Tags: Baseball, Leagues and Governing Bodies, MLB, Motorsports, NASCAR, Soccer

01/04/02
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01/04/02
Advertise With THE DAILY

Each day, thousands of sports decision makers receive their news from one source, The Sports Business Daily. You can now deliver your advertising message to today''s top sports executives — from

Tags: Classified Advertisements

01/04/02
Ev ...

Not Everyone Stood And Watched BCS Games When BCS and other bowl organizers convene to assess this year''s season-ending collegiate games, they will find mixed results. Early numbers show that the TV

01/04/02
Jordan Revitalizes MCI Center

Michael Jordan "not only has revitalized pro basketball in [DC] but has set off a mini-boom among businesses near" MCI Center, according to David Fahrenthold of the WASHINGTON POST. U.S. Rep. Eleanor

Tags: Basketball, Franchises, Washington Wizards

01/04/02
TNT Gets Set To Air "MNF" Film

TNT will air on January 14 "Monday Night Mayhem," an unauthorized movie about ABC''s move to present NFL games on Monday nights, according to Lynette Rice of ENTERTAINMENT WEEKLY, who wonders, "Why is

Tags: ABC, Football, NFL, Media, Turner Sports, Walt Disney

01/04/02
Morning Buzz, January 4, 2002

  The Daily Insider Morning News & Headlines Friday, January 4, 2002 9:00am ET Print The Morning Buzz • John Swofford Admits BCS Is "Imperfect" And May Be Tweaked • In MN, Twins Annou

Tags: Morning Buzz

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