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04 / 16 / 14

NBC Sports Group has collaborated with chef Thomas Keller 's Bouchon Bakery on a "Puck Cake" to kick off NBC's coverage of the Stanley Cup Playoffs. More than 6,500 of the cakes will be produced with the logos of the 16 playoff teams and are being distributed to athletes, celebrity hockey fans and ...

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04/19/96
NFL DRAFT COVERAGE: MEL KIPER SR. MUST BE SO PROUD

ESPN and ESPN2 will cover the NFL draft with 17 hours of combined coverage tomorrow and Sunday. Chris Berman hosts on Saturday, Mike Tirico on Sunday, with analyst Mel Kiper Jr. returning for his 13th

Tags: ESPN, MLB, NBA, News Corp./Fox, NFL, NHL, Media, Walt Disney

04/19/96
ANHEUSER-BUSCH AND FUJI PREPARE LOCAL MLS PROGRAMS

In an effort to supplement their national support of MLS, Anheuser-Busch and Fuji are "mapping out" plans for local marketing and media programs, according to INSIDE MEDIA. A-B is going with MLS point

Tags: Anheuser Busch, AEG, FC Dallas, Los Angeles Galaxy, MLB, MLS

04/19/96
NEW YORK WANTS BRONX BOMBERS TO STAY PUT

By a 4-1 ratio, city voters said they would like the Yankees to stay in the Bronx rather than move, according to a Quinnipiac College poll reported in today''s NEWSDAY. Liz Willen writes that 72% of t

Tags: Facilities, New York Yankees, YankeeNets

04/19/96
ESPN CHILTON SPORTS POLL: HOW HOT IS HOCKEY?

ESPN Chilton surveyed U.S. sports fans ages 12 and up about their interest in the NHL (THE DAILY): 1ST Q. NHL CURRENT INTEREST DEC ''95 JAN ''96 FEB ''96 MAR ''96 OVERALL Very interested 10.1% 8.2% 8.

Tags: Boston Bruins, Detroit Red Wings, ESPN, NHL, Pittsburgh Penguins, St. Louis Blues, The Back of the Book, Walt Disney

04/19/96
ESPN'S "OUTSIDE THE LINES" TO TACKLE ATHLETE MARKETING

On Monday, April 22, ESPN will air "Outside the Lines: Sports, Inc.," a look at the marketing of top athletes. Features will include: Brett Haber on Michael Jordan; Dr. Jerry Punch on Dale Earnhardt;

Tags: ESPN, IMG, Media, Walt Disney

04/19/96
EXECUTIVE TRANSACTIONS

Disney has named ALEX VERGARA its new Manager of Sports Marketing (Disney)....RICHARD PLATT has joined MLBP as Dir, National Retail Marketing (MLBP)....NASCAR appointed TOM DEERY to the newly-created

Tags: NASCAR, People and Pop Culture, Walt Disney

04/19/96
THE HOT LIST II: USOC LICENSING TEAM

THE DAILY continues its look at USOC licensees: FIELDCREST CANNON (New York, NY): Bedding and bath products; FINE ART LTD. (St. Louis, MO): Posters, lithographs and relief sculptures; FOSTER INDUSTRIE

Tags: Motorola, Olympics, USOC

04/19/96
JOHN NUVEEN & CO. CLOSE TO DEAL WITH THE CHAMPIONS TOUR

Sources say Chicago-based financial services company John Nuveen & Co. is "close to finalizing" a multi-year deal to become the title sponsor of tennis'' Champions Tour, according to Mike Reynolds of

Tags: ABC, Cablevision, New York Liberty, News Corp./Fox, Walt Disney

04/19/96
FRANCHISE NOTES

Only 5,192 fans attended the IHL Orlando Solar-Bears'' playoff opener on Wednesday. GM Don Waddell: "I was very disappointed and very frustrated. All year long you talk about family affordable and fam

Tags: Chicago Bears, Franchises, Kansas City Royals

04/19/96
ONLINE REPORT: NASCAR LOADS PRODIGY ON ITS HARD- DRIVE

NASCAR has announced it has officially signed a deal with Prodigy to make the online service an "Officially Licensed Internet Service Provider." Under the license, Prodigy will distribute 2 million so

Tags: NASCAR, NFL, Oakland Raiders, R J Reynolds, Southwest Airlines, Media

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