Jarrett Joins NBC's NASCAR Coverage MTS Centre Upgrades In The Works Winter Storm Forces Postponements Fire, CSN Chicago Reach TV Rights Deal Richard Sherman To Endorse T-Mobile Xavier, Nike Reach Five-Year Deal ATP Media CEO Steve Plasto Dies Pro Bowl Gets Lowest Overnight Since '07 Classified Advertisements Ex-Prudential Center Exec Sues Lamoriello
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Daily Digit....Published in SportsBusiness Daily on 01 / 26 / 15
4.5 – Local rating on SportSouth for the Thunder-Hawks game last Friday, marking a tie for the RSN’s best figure on record in the Atlanta market for a Hawks regular-season game. The game tied a Celtics-Hawks game from January '10 ( Fox Sports ).
U.S. District Judge Alicemarie Stotler ruled yesterday against Callaway Golf Co., saying that "there was no consumer confusion created" by Spalding''s ad campaign for its new Top-Flite balls, accordin
Major League Baseball is looking for a highly motivated editor, with five years experience, for its Publishing Department. The editor''s general function will be to generate story ideas and create edi
Filmmaker Michael Moore''s documentary "The Big One," which features a segment on Nike, debuts this April, and Moore claims that Nike Dir of Communications Lee Weinstein "invited him to breakfast and
NAMES: adidas, as part of its "aggressive marketing strategy in the Indian market," has signed South Asia''s leading cricketer, Sachin Tendulkar, to a six-year contract. The company also signed India'
PepsiCo''s All Sport brand signed on as the first presenting sponsor of The Cartoon Network''s Smash Tennis youth initiative. The "high six-figure" deal includes All Sport''s first media buy on the ne
Two Twins execs, two officials of the Metropolitan Sports Facilities Commission (MSFC) and a retired judge will meet today "to argue whether the team can legally end its 30-year Metrodome lease," acco
CBS''s Sundays broadcast of the Nissan Open final round, which saw Billy Mayfair defeat Tiger Woods in a playoff, earned a 6.0 overnight rating, up 40% from last year (USA TODAY, 3/3). CBS''s 6.0 over
Disney is "considering tying its successful ESPN sports channel more closely to ABC Sports - possibly replacing the ABC Sports moniker in some programming," according to Michael Stroud of BROADCASTING
The WNBA''s ''98 promotional campaign, "Join In," will be formally introduced this Sunday during the Bulls-Knicks game on NBC. The 30-second spot features WNBA players Ruthie Bolton-Holifield, Cynthia
PepsiCo has become the exclusive sponsor and pouring rights provider at Shea Stadium. PepsiCo will advertise its beverage products, including soft drinks, iced teas, sports drinks and juice drinks, in