Featured Story

Miller Lite Renews Deal To Sponsor New Hampshire Motor Speedway

Published in SportsBusiness Daily on 09 / 19 / 14

New Hampshire Motor Speedway officials on Friday announced that Miller Lite has extended its deal to sponsor the track for another three years. The deal keeps Miller Lite as the "Official Beer Sponsor of New Hampshire Motor Speedway" through the '17 racing season. NASCAR driver Brad Keselowski , wh...

Read More

More Stories

06/20/97
MORE LEAGUES OF THEIR OWN: CNN/SI CHARTS NEW ACTION

The start-up of new pro sports leagues was examined by CNN/SI''s Nick Charles in a "Page 1" report. Charles: "New professional leagues for non-mainstream sports are popping up faster than gourmet coff

Tags: Leagues and Governing Bodies, McDonalds, Sports Illustrated, Time Warner

06/20/97
WNBA MARKETING NOTES: AD SLOTS VIRTUALLY ALL SOLD OUT

National air time for NBC, ESPN and Lifetime''s WNBA telecasts this season "were all but sold out Thursday," as only one of the 40 national ad slots was still available, according to Bruce Horovitz of

Tags: Cablevision, Coca-Cola, ESPN, General Motors, NBC, New York Liberty, Nike, Sears, Walt Disney, WNBA

06/20/97
ESPN CHILTON SPORTS POLL: AFRICAN AMERICAN GOLF INTEREST

ESPN Chilton Sports Poll surveyed 119 African Americans in May ''96 and 174 African Americans in May ''97 on their interest in golf. Golf fans = at least a little bit interested. Avid golf fans = very

Tags: ESPN, The Back of the Book, Walt Disney

06/20/97
MILLER PARK DESIGN FIRM MAY LOSE JOB OVER MINORITY HIRING

In Milwaukee, the stadium board "moved a big step closer" to "pulling the plug" on its contract with TX-based design firm HKS, Inc. over minority/women''s hiring and contracting, according to Kenneth

Tags: Facilities

06/20/97
WILL OLBERMANN BE MSNBC'S MODERN-DAY EVERYMAN?

Keith Olbermann "will wind up as host of a new five- nights-a-week show on 37 million-home MSNBC," according to Rudy Martzke of USA TODAY. Olbermann, whose last show on ESPN''s "SportsCenter" is June

Tags: ESPN, NBC, Media, Walt Disney

06/20/97
BARNETT'S BIG DAY TOMORROW AS THORNTON WILL GO NUMBER ONE

IMG Hockey Division President MIKE BARNETT is profiled by Kevin Paul Dupont in the BOSTON GLOBE under the header, "Hockey''s Secret Agent." Barnett currently represents, among others, WAYNE GRETZKY, B

Tags: Boston Bruins, IMG, NHL, People and Pop Culture

06/20/97
MEDIA NOTES

WABC-AM Yankees play-by-play voice John Sterling has filed with the U.S. Patent and Trademark Office for a patent on his home run call, "It is high ... It is far ... It is gone" (N.Y. POST, 6/20)....T

Tags: ABC, ESPN, MLB, New York Yankees, News Corp./Fox, NHL, Palace Sports & Entertainment, Media, Tampa Bay Lightning, Walt Disney, YankeeNets

06/20/97
ANGELOS STANDS TO WIN BIG REPRESENTING MD IN TOBACCO SUITS

PBS''s Stephanie Woods reports sources tell PBS''s "Nightly Business Report" that the payout for plaintiffs'' attorneys to settle class action suits against the tobacco industry will be $4B "in the fi

Tags: Baltimore Orioles, People and Pop Culture

06/20/97
INTERLEAGUE WRAP-UP: PUNDITS STILL GIVE MLB PASSING GRADES

MLB''s "first attempt at interleague play did not deliver 100 percent of what it promised, but is 98 percent so bad?," writes Murray Chass in the N.Y. TIMES. Chass: "Of all of the figures that emerged

Tags: ESPN, Leagues and Governing Bodies, MLB, Sports Illustrated, Walt Disney

06/20/97
RATINGS FOR LAST WEEKEND'S NETWORK SPORTING EVENTS

The following lists ratings from last weekend''s network sporting events. All times are eastern. MLB on Fox regional games were: BOS-NYM; BAL-ATL; CLE-STL; LA-SEA. The numbers were gathered from the n

Tags: ABC, CBS, Chicago Cubs, Chicago White Sox, MLB, NASCAR, NBC, New York Mets, New York Yankees, News Corp./Fox, PBA, Media, Viacom, Walt Disney, YankeeNets

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug