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Final Jeopardy!

Published in SportsBusiness Daily on 12 / 06 / 16

Last night’s “Final Jeopardy!” category was “Name’s the Same.”    “Name shared by one of a trio of young chums in a popular book series and the daughter of Menelaus and Helen of Troy.”

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The Live Wire

THE DAILY and CT-based Sponsorship Research Int''l (SRi) provide a breakdown of NBC''s coverage of the Winter Games. The following details Tuesday''s coverage, non-event coverage and commercials on NB

Tags: NBC, Olympics

Morning Buzz, February 20, 2002

  The Daily Insider Morning News & Headlines Wednesday, February 20, 2002 9:00am ET Print The Morning Buzz • Comprehensive Olympic Coverage: Today''s Headlines, Schedules, Forecasts •

Tags: Morning Buzz

MasterCard's World Cup Promos

By Terry Lefton, Editor-at-Large, The Sports Business Daily MasterCard will leverage its World Cup sponsorship in the U.S. with an Hispanic-targeted promotion starting next month. An online "Priceless

Tags: MasterCard, Soccer

Coke's New Olympic Creative

THE DAILY and N.Y.-based SiS North America provide a commercial report of NBC''s coverage during the XIX Winter Games. The following lists all the new creatives that debuted during NBC''s coverage on

Tags: Coca-Cola, NBC, Olympics

SBJ's World Congress Of Sports

Street & Smith''s SportsBusiness Journal presents: World Congress of Sports, March 13-14, 2002, at the Waldorf-Astoria New York City. www.SportsCongress.com. The World Congress of Sports will feature

Tags: Classified Advertisements

Rams, Dolphins Hike Tix Prices

For the "third year in a row," the Rams are raising prices for season-ticket holders, according to Jim Thomas of the ST. LOUIS POST-DISPATCH, who reported the overall increase is 7%. That compares to

Tags: Football, Franchises, Miami Dolphins, LA Rams

To ...

MLB Teams Get Down To Business During Spring Training Baseball is in the news as several camps in FL and AZ officially open today. Let''s go around the horn: George Steinbrenner says he is concerned a

Acushnet's Pinnacle Ball Ads

ADWEEK reported Acushnet Golf "is launching a series of TV spots, via Arnold, Boston, that take a humorous tack in touting the brand while introducing a nationwide long-drive competition." John Daly s

Tags: Acushnet, Golf

Media Monitor

TV MONITOR: Last night''s 11:00pm ET 60-minute edition of ESPN''s "SportsCenter" led with Celtics-Lakers, followed by T''Wolves-Mavs. The first non-NBA report was Mike Tyson possibly getting a boxing

Tags: Basketball, Boston Celtics, Boxing, Dallas Mavericks, ESPN, Football, Los Angeles Lakers, Minnesota Timberwolves, Motorsports, NBA, Oakland Raiders, Sports Illustrated, Media, Walt Disney

NBC Ratings Move Under Fire

NBC earned a 24.3/34 overnight Nielsen rating for its pritmetime Olympic coverage last night, the highest of the Games so far excluding the Opening Ceremony. Meanwhile, the net''s 18.2/29 primetime av

Tags: CBC, CBS, Colleges, NBC, Olympics, Viacom

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