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Sunoco Leveraging Memorial Day Weekend To Debut "Essence Of Racing" Campaign

Published in SportsBusiness Daily on

Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with t...

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Tags: Sunoco, Marketing and Sponsorship, NASCAR, IndyCar, NHRA

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FACILITY NOTE: PROGRESS REPORT ON PAC BELL PARK

MLB Giants Majority Owner Peter Magowan and Exec VP Larry Baer "estimated" that $60M in Charter Seat Licenses for Pac Bell Park have already been sold. Sponsorship deals include $50M with Pac Bell, $2

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DODGERS BACK OUT OF EXTENSIVE STADIUM RENOVATIONS

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FROM NHL'S ALL-STAR GAME: BETTMAN SAYS NO TO LONDON CALLING

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Tags: Anaheim Ducks, Anaheim Sports, ESPN, IOC, Leagues and Governing Bodies, NBA, NHL, Canucks Sports and Entertainment, Ottawa Senators, Vancouver Canucks, Walt Disney

01/25/99
IN, OUT, IN, OUT: NFL CAN'T MAKE UP ITS MIND ON STONE FILM

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Tags: NFL, People and Pop Culture

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Tags: Atlanta Hawks, Chicago Bulls, Cleveland Cavaliers, Comcast-Spectacor, Dallas Mavericks, Detroit Pistons, Franchises, Golden State Warriors, Indiana Pacers, McDonalds, NBA, New Orleans Pelicans, Palace Sports & Entertainment, Philadelphia 76ers, Southwest Sports Group, Time Warner

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