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Subway Gets Last-Minute Deal To Air New Super Bowl Spot

Published in SportsBusiness Daily on 02 / 01 / 15

Subway will debut a spot near the end of NBC's Super Bowl pregame show in a deal that was concluded just yesterday. The QSR last year bought a last-minute spot in the Super Bowl broadcast. Subway CMO Tony Pace this year was again negotiating almost until the last minute, and came up with a unit th...

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04/29/98
FRANCHISE NOTES

CHANGING SOX: Red Sox Dir of Communications Kevin Shea said the team''s new advertisement placed behind home plate at Fenway Park touting a 24-hour phone number to order tickets "was not clear on ever

Tags: Atlanta Thrashers, Boston Red Sox, Coca-Cola, Franchises, MLS, NHL, Oakland Athletics, San Jose Sharks, Time Warner

04/29/98
HUNT TO TEAM UP WITH WESTERN RESOURCES FOR ROYALS BID

In a "surprise announcement," Chiefs Owner Lamar Hunt said Tuesday "that he had linked up with another big local name, Western Resources Inc., to make a joint bid" for the Royals, according to Charles

Tags: Franchises, Kansas City Chiefs, Kansas City Royals

04/29/98
STAR TRIBUNE'S HARTMAN REPORTS THAT CLANCY'S BID IN TROUBLE

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Tags: Franchises, Minnesota Vikings, NFL

04/29/98
OAKLEY CHAIR JIM JANNARD GIVES UP BONUS AFTER PROFITS DROP

Oakley Chair & President Jim Jannard decided to forgo compensation in ''97, "a year in which the sunglasses supplier saw its profits sag," according to Patrice Apodaca of the L.A. TIMES. Oakley spokes

Tags: Finance, Oakley

04/29/98
THOMPSON AND LESLIE PART OF NEW ANNE KLEIN FALL CAMPAIGN

Anne Klein''s new fall ad campaign, "Significant Women," will feature photographs of 30 women, including four-time Olympic gold medalist Jenny Thompson and WNBA player Lisa Leslie. The campaign, shot

Tags: Dallas Stars, Southwest Sports Group, WNBA

04/29/98
WHAT'S IN A NAME? KAREEM CITES THE ABILITY TO MARKET HIMSELF

Former Lakers C Kareem Abdul-Jabbar appeared on ESPN''s "Up Close," and discussed the injunction he filed against Dolphins RB Karim Abdul-Jabbar for the right to market his name: "I was trying to prot

Tags: ESPN, Los Angeles Lakers, Miami Dolphins, Walt Disney

04/28/98
EXECUTIVE TRANSACTIONS

The NBA named GARY JOCKERS GM of the NBA Store, which will open in September ''98 in NY. He will be responsible for all store operations. Previously, Jockers was GM of the FAO Schwarz store in NY (NBA

Tags: ESPN, NBA, New Jersey Devils, News Corp./Fox, NHL, People and Pop Culture, Walt Disney, YankeeNets

04/28/98
NHL UNANIMOUSLY APPROVES SALE OF OILERS TO LOCAL INVESTORS

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Tags: Edmonton Oilers, Franchises, NHL

04/28/98
ASCENT ANNUAL MEETING: LYONS AND BARTON REAPPOINTED TO BOARD

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Tags: Denver Nuggets, Franchises, PepsiCo, Phoenix Suns

04/28/98
WHITMAN DENIES TALKS WITH YANKS ABOUT MOVING TEAM TO JERSEY

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Tags: Facilities, New York Jets, New York Yankees, YankeeNets

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