Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
Upcoming Conferences and Events
Sunoco Leveraging Memorial Day Weekend To Debut "Essence Of Racing" CampaignPublished in SportsBusiness Daily on
Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with t...
MLB Giants Majority Owner Peter Magowan and Exec VP Larry Baer "estimated" that $60M in Charter Seat Licenses for Pac Bell Park have already been sold. Sponsorship deals include $50M with Pac Bell, $2
Bears President Michael McCaskey introduced Jaguars defensive coordinator Dick Jauron yesterday as the team''s new head coach two days after mistakingly announcing the hiring of Cardinals assistant Da
A "scaled-down" renovation plan of Dodger Stadium will add "as many as 30 luxury suites" by the start of the 2000 MLB season, according to Robert Kuwada of the ORANGE COUNTY REGISTER. The plan, which
NHL Commissioner Gary Bettman "confirmed" yesterday that the league "has scrapped plans" to open the ''99-2000 regular season in London and Manchester, England, with two Senators-Kings games, accordin
NFL sources said the league "has chosen not to cooperate" with OLIVER STONE on his film, "ANY GIVEN SUNDAY," according to Terry Lefton of BRANDWEEK. The film also has the working title of "THE LEAGUE.
FORBES magazine will debut an annual "CELEBRITY 100" issue which will rank the 100 richest people in sports, entertainment and media. It will debut the week of March 8 (N.Y. DAILY NEWS, 1/25)...."VARS
Hughes Electronics Corp.''s DirecTV will acquire the assets of Primestar Inc. in a $1.8B deal, according to Leslie Cauley of the WALL STREET JOURNAL. The deal, which will leave only two major players
The following lists market reports from NBA cities holding free scrimmages/practice sessions over the weekend: ATLANTA: The Hawks held an open practice and autograph session Saturday at Georgia Tech''
Tags: Atlanta Hawks, Chicago Bulls, Cleveland Cavaliers, Comcast-Spectacor, Dallas Mavericks, Detroit Pistons, Franchises, Golden State Warriors, Indiana Pacers, McDonalds, NBA, New Orleans Pelicans, Palace Sports & Entertainment, Philadelphia 76ers, Southwest Sports Group, Time Warner
The revised NBA TV schedule reflects that the Bulls'' "run of being on national television 19 times a year and generating monster ratings" is over as Turner Sports and NBC Sports have "gone largely bi
Tags: Cablevision, Chicago Bulls, Dallas Mavericks, Golden State Warriors, Indiana Pacers, Los Angeles Clippers, Los Angeles Lakers, Maple Leaf Sports and Entertainment, Miami Heat, NBA, NBC, New York Knicks, Southwest Sports Group, Media, TBS/TNT, Time Warner, Toronto Raptors, Utah Jazz
Univ. of North Carolina basketball coach Bill Guthridge and football coach Carl Torbush signed "personal-services contracts" with VilCom Sports, a Chapel Hill-based company that will produce weekly ra