Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
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Sunoco Leveraging Memorial Day Weekend To Debut "Essence Of Racing" CampaignPublished in SportsBusiness Daily on
Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with t...
The Heat signed a 12-year marketing partnership with Citibank that includes the financial services institution making a $75,000 donation to become a founding sponsor of Heat Academy, the team''s plann
Grizzlies VP/Sales John Rizzardini said that he "expects" the team''s season ticket base to hold at around 7,200 "after post-lockout purchases balance out with business lost" due to the labor stalemat
Members of Charlotte''s New Arena Committee voted last night "to spend more than" $100,000 for a consultant and a PR effort to build a new arena, according to Tonya Jameson of the CHARLOTTE OBSERVER.
SI will publish a special Broncos commemorative collectors issue. The 100-page tribute will hit newsstands in CO and in other parts of the country tomorrow (SI)...In Milwaukee, Bob Wolfley wrote that
Philadelphia-based SMG "is expected to close" on a deal "within the next few days" to acquire Centre Management, a subsidiary of Abe Pollin''s Washington Sports & Entertainment, according to Penn & Sh
TVKO LIKES IKE: MULTICHANNEL NEWS'' R. Thomas Umstead reports that TVKO is "aggressively marketing" its February 13 Oscar De La Hoya-Ike Quartey welterweight bout, which was originally scheduled for N
The Mets have "knocked" Tim McCarver out of their broadcasting booth after 16 years and replaced him with Tom Seaver, according to Murray Chass of the N.Y. TIMES. Under a two-year contract, Seaver wil
The WTA Tour will go ahead with plans to feature Amelie Mauresmo in a "marketing package about up-and-coming French players that will be sent to more than 1,500 media outlets," despite her going publi
In a "little-noticed deal" that has "caused a stir in the live entertainment business," CA-based ticket broker Advantix "agreed to acquire" Internet company Tickets.com, which is "in the business of r
A day after Reebok Int''l reported fourth quarter losses, analysts say that the company''s competitors may "grow by gaining market share" and "probably will do so at Reebok''s expense," according to V