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Miller Lite Renews Deal To Sponsor New Hampshire Motor Speedway

Published in SportsBusiness Daily on 09 / 19 / 14

New Hampshire Motor Speedway officials on Friday announced that Miller Lite has extended its deal to sponsor the track for another three years. The deal keeps Miller Lite as the "Official Beer Sponsor of New Hampshire Motor Speedway" through the '17 racing season. NASCAR driver Brad Keselowski , wh...

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07/14/97
LEAGUE NOTES

The U.S. Women''s Open at Pumpkin Ridge Golf Club in OR drew a record-setting attendance total of 123,850. The previous record was 108,002 at Pine Needles, NC, in ''96 (HOUSTON CHRONICLE, 7/14)....NV

Tags: Leagues and Governing Bodies, MLS

07/14/97
FREEMAN COLISEUM OR DOWNTOWN SITE FOR NEW SPURS HOME?

While a site near Freeman Coliseum, north of San Antonio''s downtown, seems to be the leading candidate for a new Spurs arena, "there is strong support" for a downtown site, according to Travis Poling

Tags: Facilities, San Antonio Spurs

07/14/97
TEAM MEDIA NOTES: IRABU SPARKS WPIX-TV TO MONSTER RATING

The debut of Japanese pitcher Hideki Irabu "propelled" local broadcast carrier WPIX-TV to it''s second-highest rating for an MLB game since ''88, according to Steve Zipay of NEWSDAY. Thursday''s Yanke

Tags: LA Angels, Anaheim Sports, Baltimore Orioles, Boston Red Sox, Detroit Tigers, Golden State Warriors, MLB, Montreal Canadiens, New York Mets, New York Yankees, Media, Walt Disney, YankeeNets

07/14/97
LEAFS TAKE OUT FULL-PAGE ADS TO STATE CASE ON UNION STATION

Maple Leafs Chair Steve Stavro said full-page ads that ran in weekend newspapers "were meant to clear up misconceptions" about the team''s proposal for a Union Station arena, according to Rob Granatst

Tags: Facilities, Maple Leaf Sports and Entertainment, NBA, Toronto Maple Leafs, Toronto Raptors

07/14/97
ENTERTAINMENT WEEKLY CHARTS TOP SPORTS VIDEO TAPE SALES

The new Tiger Woods video, "Tiger Woods: Son, Hero & Champion," debuted on Billboard''s top sports tape sales charts at No. 2 (ENTERTAINMENT WEEKLY, 7/11). RANK 2 WEEKS AGO TITLE WEEKS ON CHART 1 1 MI

Tags: NBA, The Back of the Book

07/14/97
REPORT HAS POHLAD EYEING INVESTMENT FIRM FOR TEAM SALE

Twins Owner Carl Pohlad is considering hiring an investment banking firm to handle potential offers for the team, according to Sid Hartman of the Minneapolis STAR TRIBUNE. Hartman wrote "it would not

Tags: Franchises, Minnesota Twins

07/14/97
CROWN PUBLISHING REPORTEDLY ACQUIRES YARNS FROM LIL' PENNY

A book by Nike-inspired Lil'' Penny has been picked up by Crown Publishing, according to Michael Shain of the N.Y. POST. The working title is: "Knee High and Living Large: The World According to Me."

Tags: NBA, Nike, Media

07/14/97
DISNEY GOLF VISITS ANTIGUA FOR APPAREL DEAL

Walt Disney World Co. and AZ-based clothing manufacturer The Antigua Group have signed an agreement to make Antigua a preferred supplier to Walt Disney World Golf through 2003. Antigua product will be

Tags: Callaway Golf, Walt Disney

07/14/97
ONE YEAR LATER, OLYMPIC STARS SEARCH FOR MARKETING GOLD

One year after the Atlanta Olympics, NEWSWEEK''s Mark Starr examines the endorsement success of the Games'' top U.S. medal winners. Starr: "[T]he modern Olympics are so vast and overhyped that inevita

Tags: Nike, Olympics

07/14/97
MEDIA NOTES

The FCC has told NBC, CBS, and ABC that "for one year they may pre-empt educational children''s shows for live sports events as long as the shows are rescheduled." Two network execs told the AP that "

Tags: ABC, CBS, Microsoft, NBC, Media, Time Warner, Viacom, Walt Disney

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