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Published in SportsBusiness Daily on 07 / 22 / 14

Wild RW  Nino Niederreiter posted an image of the Swiss cover of EA Sports' "NHL 15" bearing his likeness.

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02/27/97
SPRINT EYES POSSIBLE PROMOTIONS AROUND NFL DRAFT

Sprint Dir of Corporate Sponsorship Marketing Mike Goff says that the NFL''s telecom provider "is considering creating a couple of promotional programs" that would "tie into" the upcoming NFL Draft, a

Tags: ESPN, NFL, Sprint, Walt Disney

02/27/97
SAN DIEGO STADIUM EXPANSION FOES CALL AN END TO THEIR BATTLE

Former San Diego City Councilman Bruce Henderson and attorney Mike Aguirre yesterday "declared their legal challenge dead" to stop expansion efforts for Jack Murphy Stadium, according to LaVelle & Blo

Tags: Facilities

02/27/97
JOE TORRE'S NEW BOOK OUTLINES THE MADNESS OF KING GEORGE

Yankees Manager Joe Torre "has signed an exclusive contract with AOL''s The Book Report to post an excerpt of his new autobiography on its site beginning today," according to Mary Huhn of the N.Y. POS

Tags: New York Yankees, Sports Illustrated, Media, Time Warner, YankeeNets

02/27/97
WCJ SPORTS ASSIGNED TO HELP AUTO BRAND WORK ON ITS GOLF GAME

Lincoln-Mercury has named Chicago-based WCJ Sports to handle Mercury''s involvement with golf. WCJ Sports helped broker Lincoln-Mercury''s recent sponsorship of the LPGA, and will now work to have Lin

Tags: LPGA

02/27/97
AMERICAN HONDA LOOKS FOR SPONSORSHIP SPIKE WITH AVP DEAL

American Honda has become an Official Sponsor of the Miller Lite/AVP Tour for ''97. AVP CEO Jerry Solomon said the one-year, mid-six-figure deal includes future options to continue the deal. In each t

Tags: NBC, News Corp./Fox

02/27/97
BOB KRAFT HEARS, "THERE'S NO PLACE LIKE HOME, THERE'S ..."

MA House Speaker Thomas Finneran, "a staunch opponent" of Pats Owner Robert Kraft''s South Boston stadium plan, said building a 71,000-seat stadium in Foxboro would be "the easiest deal in the world,"

Tags: Facilities

02/27/97
SPORTS FACILITIES FINANCE SEMINAR HELD IN NEW YORK IN MAY

The Inaugural Municipal Issuers'' & Sports Franchises'' Summit on SPORTS FACILITIES FINANCE will be held May 5-6 at the Grand Hyatt in New York City. Over 50 preregistered participants and speakers wi

Tags: Arizona Diamondbacks, Buffalo Sabres, Classified Advertisements, Golden State Warriors, Indiana Pacers, Miami Heat, MLB, NBA, New York Mets, NFL, NHL, Palace Sports & Entertainment, Phoenix Suns, Pittsburgh Steelers, San Francisco Giants, Tampa Bay Lightning

02/27/97
MEDIA NOTES

CTV has announced the name of its sports cable channel, which is jointly owned by CTV, Rogers cable, Molson, and Fox. It will be called CTV Sports Net (Toronto GLOBE & MAIL, 2/27)....NBC showed "recor

Tags: Baltimore Orioles, CBS, Cincinnati Reds, NBA, NBC, News Corp./Fox, Speedway Motorsports Inc., Media, Viacom

02/27/97
NIKE AND ADIDAS KNOW WHERE THE BOYS ARE IN SNEAKER WARS

Under the header "Sneaker Wars," Chris Smith of NEW YORK examined Nike and adidas'' relationship with high school basketball in the N.Y. area. Smith: "There''s a sneaker war raging in high school hoop

Tags: Nike, Washington Nationals

02/27/97
FOX SPORTS WINS ANOTHER ROUND IN LEGAL DISPUTE WITH DISNEY

Orange County Superior Court Judge Ronald Kline ruled that Fox Sports West 2 (FSW2) will remain the exclusive cable carrier of Mighty Ducks games. The court denied a preliminary injunction request by

Tags: Anaheim Ducks, Anaheim Sports, Los Angeles Dodgers, News Corp./Fox, Media, Walt Disney

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