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Subway Gets Last-Minute Deal To Air New Super Bowl SpotPublished in SportsBusiness Daily on 02 / 01 / 15
Subway will debut a spot near the end of NBC's Super Bowl pregame show in a deal that was concluded just yesterday. The QSR last year bought a last-minute spot in the Super Bowl broadcast. Subway CMO Tony Pace this year was again negotiating almost until the last minute, and came up with a unit th...
PITCHER PERFECT: David Wells could earn $350,000 in endorsements following his perfect game. In Boston, Nick Cafardo reports that one company "hot for his services" is South Paws, which sells a line o
Indy-car''s biggest weekend has the 82nd running of the Indy 500 on Sunday and CART''s Motorola 300 at Gateway Int''l Raceway in IL on Saturday. But analysts and media contend that the Indy-car split
The Avalanche yesterday announced ticket increases for the ''98-99 season, according to Rick Sadowski of the ROCKY MOUNTAIN NEWS. The average ticket price will be $53.44, up about 8% over last season'
MARTINA HINGIS is the "towering female tennis player of the present day, the only woman on the tour who really matters," according to Alan Richman, who profiles Hingis in a GQ cover story. Richman: "W
FL-based Royal Caribbean Cruises will not return as sponsor of the Super Bowl XXXIII halftime show at Pro Player Stadium January 31, 1999, according to Tom Stieghorst of the Fort Lauderdale SUN-SENTIN
England''s Football Association yesterday agreed to the country''s largest kit deal ever, a five-year deal with Umbro worth $80M, according to the AGENCE FRANCE PRESSE. The FA decided to stick with Br
MCI was named the official long distance and local service provider of the Pep Boys IRL and IMS. As part the deal, MCI and Pep Boys will offer a race fan and an IRL driver the chance to split $1M. The
ESPN Chilton Sports Poll asked 626 moviegoers, defined as those who see a movie at least once a month, "In what sports or athletic activities are you currently participating?" All respondents were 12+
Rockets Owner Leslie Alexander said Thursday he "will drop his lawsuit to get out of Compaq Center before his lease expires in 2003 because he is satisfied officials will have a new arena by then," ac
To "broaden" its appeal and "increase its popularity, NASCAR is targeting young customers with everything from amusement parks to NASCAR Barbie, grooming its next generation of fans even as TV ratings