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Buzzer Beaters....

Published in SportsBusiness Daily on 01 / 23 / 15

H.J. Heinz Co. has opted not to advertise during NBC’s Super Bowl XLIX broadcast despite “success with last year’s Super Bowl commercial” ( BIZJOURNALS.com, 1/23 ). San Diego-based golf simulator firm Full Swing Golf formally announced that it has signed Jordan Spieth ...

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05/27/98
MUST-READ ON SHOE COMPANIES DROPPING ATHLETES AS ENDORSERS

The decline in footwear sales among sports companies and its impact on those companies'' endorsement rosters was examined in "The Endorsement Game," a four-story feature over two-issues by Jeff Mannin

Tags: Fila USA, Nike, Reebok

05/27/98
RATINGS NEWS & NOTES: RATINGS DOWN ON ALL BIG FOUR NETWORKS

The Big Four TV networks closed their season "on a sour note" as none had ratings gains "for the first time in more than a decade," according to USA TODAY''s Gary Levin, who wrote that fledgling nets

Tags: ABC, Boston Red Sox, CBS, NBC, New York Yankees, News Corp./Fox, Media, UPN, Viacom, Walt Disney, YankeeNets

05/27/98
MARKETPLACE ROUND-UP

NAMES: Cubs P Kerry Wood says he soon should have an equipment contract with adidas, but "has no plans to be in TV commercials for the company" (CHICAGO SUN-TIMES, 5/26). ...Pharmacia''s Rogaine, whic

Tags: Chicago Cubs, Maple Leaf Sports and Entertainment, Minnesota Wild, NHL, Toronto Blue Jays, Toronto Maple Leafs, Washington Nationals

05/27/98
OVERNIGHT RATINGS FOR LAST WEEKEND'S SELECT SPORTING EVENTS

The following lists ratings from selected events from the past weekend. All times are EDT. The numbers are from the networks (THE DAILY). EVENT DATE NET TIME RAT/SHR Motorola 300 5/23 ABC 1:00-4:00pm

Tags: ABC, CBS, Chicago Bulls, Comcast-Spectacor, Dallas Stars, Detroit Red Wings, Indiana Pacers, Los Angeles Lakers, LPGA, MasterCard, Motorola, NBA, NBC, News Corp./Fox, NHL, PBA, PGA Tour, Philadelphia Flyers, Southwest Sports Group, The Back of the Book, Utah Jazz, Viacom, Walt Disney

05/27/98
EXECUTIVE TRANSACTIONS

American Skiing Chair LES OTTEN will join the board of the Conservation Law Foundation, a Boston-based environmental group (USA TODAY, 5/26)....Former ACOG CEO BILLY PAYNE resigned yesterday as Vice C

Tags: Bank of America, People and Pop Culture

05/27/98
CALLAWAY STANDS UP FOR BERTHA: LAUNCHES PR ASSAULT ON USGA

Callaway Golf said that it would join others in the industry in opposing any changes implemented by the USGA banning modern golf clubs. While the USGA is looking at re- interpreting existing rules or

Tags: Callaway Golf, USGA

05/27/98
JAYS CHAIR TELLS CANADIAN GOVERNMENT PRO TEAMS NEED HELP

Blue Jays Chair & CEO Sam Pollock told a House of Commons committee on the future of sports in Canada that the Blue Jays and all Canadian pro teams "are in financial peril," according to William Walke

Tags: Franchises, Toronto Blue Jays

05/27/98
MEDIA NOTES

USA TODAY''s Rudy Martzke reports that with the Bulls- Pacers series heading for at least a Game Six, NBC has added "close to" $10M in ad sales (USA TODAY, 5/27). In Chicago, Fred Mitchell wrote that

Tags: Buffalo Sabres, Chicago Bulls, Comcast-Spectacor, ESPN, Indiana Pacers, NBA, NBC, Media, Time Warner, Utah Jazz, Walt Disney, Washington Capitals, Wilson Sporting Goods, WUSA

05/26/98
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The following lists local Nielsen Metered Market ratings for this past weekend''s "NBA On NBC" games. All times are Eastern (THE DAILY). SA-DAL MIL-CHA PHI-TOR L.A.-SAC SAT SUN SUN SUN 3:30-6:00PM 12:

Tags: The Back of the Book

05/22/98
AVALANCHE ANNOUNCE AN 8% TICKET INCREASE FOR '98-99 SEASON

The Avalanche yesterday announced ticket increases for the ''98-99 season, according to Rick Sadowski of the ROCKY MOUNTAIN NEWS. The average ticket price will be $53.44, up about 8% over last season'

Tags: Colorado Avalanche, Franchises

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