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Published in SportsBusiness Daily on 01 / 26 / 15

4.5 – Local rating on SportSouth for the Thunder-Hawks game last Friday, marking a tie for the RSN’s best figure on record in the Atlanta market for a Hawks regular-season game. The game tied a Celtics-Hawks game from January '10 ( Fox Sports ).

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06/09/98
PAUL ALLEN FORMS ACTION SPORTS CORPORATE SALES GROUP

Seafirst Bank "won the naming rights" to the Univ. of WA''s (UW) remodeled Hec Edmundson Pavilion, in a deal brokered by Paul Allen''s Action Sports Media (ASM) -- a new firm formed by Allen''s sports

Tags: Facilities, Portland Trail Blazers, Vulcan Ventures

06/09/98
LEAGUE NOTES

WNBA: The WNBA begins its second season on Thursday and in L.A., Earl Gustkey writes that the talent well is "deeper this time around." Gustkey adds that the WNBA''s sponsorship roster, which includes

Tags: ABC, American Express, Anheuser Busch, Cablevision, Coca-Cola, Leagues and Governing Bodies, McDonalds, NBC, New York Liberty, NFL, NHL, Philadelphia Eagles, Walt Disney, WNBA

06/09/98
ANTI LENNOX? REPORTS HAVE HBO DROPPING $20M OFFER

HBO has "withdrawn its offer" to extend its contract with Lennox Lewis, according to Richard Sandomir of the N.Y. TIMES. HBO had been negotiating a five-year deal worth "about" $20M with Lewis. Boxing

Tags: Cablevision, HBO, Madison Square Garden, Showtime, Media, Time Warner

06/09/98
NO 100-YEAR WAR: COCA-COLA RE-UPS W/NBA IN "FEEL-GOOD" PACT

The NBA announced that Coca-Cola has re-upped its "100- year global marketing partnership" with the league, signing a four-year deal that includes increased global advertising, promotional and grassro

Tags: Coca-Cola, NBA, NBC, NFL

06/09/98
ABC'S PADDEN CALLS CUP "OUR OLYMPICS," TARGETS PARENTS, KIDS

ABC TV President Preston Padden "is hopeful about the success" of the network''s 14 World Cup telecasts, according to Richard Sandomir of the N.Y. TIMES. Padden: "I''m not suggesting it will overtake

Tags: ABC, ESPN, Events and Attractions, MasterCard, News Corp./Fox, Puma, Reebok, Walt Disney

06/09/98
REPORT HAS MARLINS SALE TO DON SMILEY "IN QUESTION"

The sale of the Marlins to team President Don Smiley "is in question" because Owner Wayne Huizenga "is reluctant to keep a substantial share of the franchise," according to Barry Jackson of the MIAMI

Tags: Miami Marlins, Franchises, MLB

06/09/98
CAN'T WE ALL JUST GET ALONG? SELIG AIMS TO STOP BRAWLGAME

MLB Acting Commissioner Bud Selig issued a statement yesterday calling for more effective penalties for players who participate in on-field fights. Selig said that recent MLB brawls have "reflected po

Tags: Anheuser Busch, ESPN, Leagues and Governing Bodies, MLB, St. Louis Blues, Walt Disney

06/09/98
MARKETPLACE ROUND-UP

FROM BRANDWEEK: BRANDWEEK''s Terry Lefton reports that NHL Enterprises is looking to fill its counter delivery sponsorship slot with UPS, but the deal "is contingent" on UPS''s sponsorship status at t

Tags: Atlanta Braves, Cleveland Indians, ESPN, FedEx, NCAA, NFL, NHL, Nike, Reebok, Time Warner, UPS, Walt Disney

06/09/98
PRIMEDIA ACQUIRES BASKETBALL WEEKLY; PETERSEN STILL SHOPPING

Primedia''s Pro Football Weekly is acquiring Basketball Weekly from FL-based Curtis Publishing and will merge the title into its Basketball News, launched earlier this year, according to George Lazaru

Tags: General Motors, Reebok, Media

06/09/98
FACILITY NOTES

In N.Y., a DAILY NEWS editorial on N.Y. City Council Speaker Peter Vallone''s proposal for a referendum on Yankee Stadium states, "That the referendum is flawed doesn''t matter ... because Vallone''s

Tags: Denver Broncos, Facilities

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