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Published in SportsBusiness Daily on 05 / 22 / 17

Les Moonves signs a 2-yr ext w/ CBS, keeping him at the helm thru 6/2021…or likely well after CBS has completed negotiating its NFL renewal. — Anthony Crupi (@crupicrupicrupi) May 22, 2017 I was in no-cell room for 2 hrs, during which we learned Red Horse Racing closed, Ind...

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Sneaker Wars: All In The Family The start of the ''03 tennis season Down Under brings news that Nike is preparing a five-year, $50M contract offer for the WTA''s No. 1 player, Serena Williams. Such a

Bryden Enters Sens, Arena Bid

Senators Chair Rod Bryden and an unnamed co-investor submitted a bid yesterday in N.Y. for the team and Corel Centre. A decision is expected to be reached by January 24. Should the bid be accepted, a

Tags: Anaheim Ducks, Buffalo Sabres, Calgary Flames, Columbus Blue Jackets, Dallas Stars, ESPN, Franchises, Hockey, Maple Leaf Sports and Entertainment, Minnesota Wild, NHL, Canucks Sports and Entertainment, Ottawa Senators, Toronto Maple Leafs, Vancouver Canucks, Walt Disney, Washington Capitals

Wheels & Deals

Harrah''s Entertainment officially announced yesterday that the company will move its primary sponsorship of A.J. Foyt Racing from the Busch Series to the Winston Cup Series this season. Larry Foyt, w

Tags: Anheuser Busch, Formula One, General Motors, Interpublic Group of Cos., IndyCar, Motorsports, Octagon

NBA, NHL All-Star Voting News

The Mavericks "offered selected fans a chance to shoot free throws" at American Airlines Center if they voted for Mavericks F Dirk Nowitzki to start in the February 9 All-Star Game in Atlanta, accordi

Tags: American Airlines, Basketball, Dallas Mavericks, Florida Panthers, Football, Franchises, Hockey, Minnesota Timberwolves, MLS, NBA, NHL, Soccer, Sports Illustrated

Kia To Keep Aussie Sponsorship

South Korea-based Kia Motors has exercised its two-year, US$11.7M option to remain the major sponsor of the Australian Open, according to Linda Pearce of the Melbourne AGE. Kia last year replaced Ford

Tags: ESPN, Walt Disney

Olympic TV Rights Discussions

Representatives from ABC, CBS, NBC, Fox, ESPN and Turner Sports met separately Monday and yesterday with members of the IOC for what the IOC called "a fact-finding mission" regarding TV rights to the

Tags: ABC, CBS, ESPN, IOC, NBC, Olympics, Viacom, Walt Disney

NFL Extends Hand To U.K.

The NFL is launching this week a US$1.6M campaign promoting the first free live Super Bowl telecast in the U.K. since ''98, according to Erin White of the WALL STREET JOURNAL, who reports the effort "

Tags: Anheuser Busch, Coca-Cola, Football, General Motors, Motorola, NFL, PepsiCo

Bengals Name Marvin Lewis

The Bengals yesterday named Redskins defensive coordinator Marvin Lewis as their head coach under a five-year contract, and in Cincinnati, Mark Curnutte writes Lewis becomes "the first African-America

Tags: Cincinnati Bengals, Football, Franchises, Indianapolis Colts, New York Jets, NFL, Pittsburgh Steelers, Washington Redskins

Serena To Get $50M From Nike?

Serena To Smash Other Players’ Endorsement Contracts Nike "is prepared to offer" around US$50M "over the next five years to dress" Serena Williams, according to Neil Harman of the LONDON TIMES, who no

Tags: Basketball, Golf, Nike, Puma, Reebok

CART Unveils New Logos

CART today unveiled a new corporate logo, as well as a logo representing the Bridgestone Presents The Champ Car World Series Powered by Ford (THE DAILY). STAFF CHANGES: NATIONAL SPEED SPORT NEWS'' Joh

Tags: Leagues and Governing Bodies, Motorsports, NASCAR, NBC, PepsiCo

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