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Lazarus: Rio Audience Levels Guaranteed To Ad Buyers Were Met Despite Drop In Viewers

Published in SportsBusiness Daily on 08 / 25 / 16

Viewership for the Rio Games may have been  down from the '12 London Games , but NBC Sports Group Chair Mark Lazarus yesterday said that the "audience levels guaranteed to advertisers were met through the available ad time NBC had going into the Games," according to Stephen Battaglio of the L.A...

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