Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
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Sunoco Leveraging Memorial Day Weekend To Debut "Essence Of Racing" CampaignPublished in SportsBusiness Daily on
Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with t...
With WNBA training camps set to open May 13, "about half the players in the league are unsigned," with "little progress" being made in the league''s labor negotiations, according to Earl Gustkey of th
MLB Commissioner Bud Selig told Dave Van Dyck that MLB "is so sound and so solid that if we all continue to work to keep it that way, I feel very comfortable." Selig said that while he can''t let MLB
The Cowboys "are continuing their trend of raising ticket prices every two years," as they announced a ticket increase of 10.1%, raising the price of an average ticket next season from $45.01 to $49.5
Tags: Dallas Cowboys, Denver Nuggets, Detroit Red Wings, Detroit Tigers, ESPN, Franchises, MLB, NFL, Oakland Raiders, Palace Sports & Entertainment, Phoenix Suns, Tampa Bay Lightning, Walt Disney, Washington Redskins
For the first time in his seven-year tenure with the team, Red Sox CEO John Harrington released detailed information Saturday on the trust that controls the franchise and the two charitable foundation
Boston-based Fleet Financial Group is "in talks with" MLB about becoming the league''s "first official banking sponsor, which would make the sport the first" of the four major leagues to have a nation
The number of seats at the Lowe''s Motor Speedway "will jump by about" 62% in the next eight years, increasing from 157,000 to "just over" 255,000, according to Leslie Gross of the CHARLOTTE OBSERVER.
Carson, CA, residents participated in a "sometimes contentious meeting" on Saturday for a Q&A session regarding the potential site of an NFL expansion franchise in the city, according to Caitlin Liu o
The following lists preliminary overnight Nielsen ratings from select weekend sporting events (THE DAILY) EVENT DATE NET TIME RAT/SHR NCAA Tourney: Rd. 4 (GON-UConn) 20-Mar CBS 3:30-5:45pm 7.4/19 NCAA
Tags: ABC, CBS, Champ Car World Series, DaimlerChrysler, Los Angeles Lakers, NASCAR, NBA, NBC, NCAA, News Corp./Fox, NHL, Nielsen, Orlando Magic, RDV Sports, Showtime, The Back of the Book, Viacom, Walt Disney
The following lists MLS season opening weekend attendance, compared to the home team''s final attendance figures from last year. For the weekend, MLS''s five games averaged 16,043, which is down from
The lineup of ESPN''s flagship radio station in Chicago, WMVP-AM, "is changing" and the whole "direction of the station might be as well," according to Ed Sherman of the CHICAGO TRIBUNE, who writes th