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MLB Network Absorbing MLB Productions In Ongoing Reorganization

Published in SportsBusiness Daily on 03 / 04 / 15

MLB Productions, baseball's in-house TV and video production division, is being absorbed into MLB Network as part of the league's ongoing business reorganization under new Commissioner Rob Manfred . The move, aimed at creating operational efficiencies, resulted in a job loss of slightly less than h...

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09/09/98
NFL TAKES PROGRESSIVE STEP; SANDERS TO MAKE RECORD RUN

OH-based Progressive Insurance has signed a two-year deal to title sponsor the Super Bowl Halftime Show. The agreement also names Progressive an NFL sponsor. As title sponsor of the halftime show, Pro

Tags: CBS, Denver Broncos, Detroit Lions, Foot Locker/Venator Group, News Corp./Fox, NFL, Southwest Airlines, Time Warner, Viacom

09/09/98
FRANCHISE NOTES

In FL, Marlins Owner Wayne Huizenga has lowered his asking price for the team to $150M because of bidder John Henry''s "willingness to guarantee the team''s future in South Florida" (MIAMI HERALD, 9/8

Tags: Arizona Diamondbacks, Baltimore Orioles, Cleveland Indians, Colorado Rockies, Detroit Lions, Miami Marlins, Franchises, MLB, New England Patriots, Canucks Sports and Entertainment, Philadelphia Eagles, Seattle Seahawks, Vancouver Canucks, Vulcan Ventures

09/09/98
ANALYSTS CALL CBS THE BIG WINNER IN NFL'S WEEK ONE RATINGS

CBS Sports'' return to the NFL on Sunday averaged a 7.9/19 overnight rating, "good enough to beat" NBC''s 7.0/16 last year, according to Kevin Shinkle of BLOOMBERG NEWS. Fox saw its average "decline s

Tags: ABC, CBS, ESPN, NBC, News Corp./Fox, NFL, Media, Viacom, Walt Disney

09/09/98
TIME IS ON THEIR SIDE: WOMEN'S WORLD CUP INKS MEDIA PARTNER

The ''99 FIFA Women''s World Cup Organizing Committee named Time Inc. as a media partner for the event. Time will make ad pages available to Women''s World Cup within its publications, including SI, S

Tags: Sports Illustrated, Time Warner

09/09/98
DEBARTOLO WON'T CUT DEAL; EXPECTED TO BE INDICTED NEXT WEEK

49ers co-Owner Eddie DeBartolo "has not been offered a deal by prosecutors" in the case against former LA Gov. Edwin Edwards, "and would never accept one, his lawyer said Saturday," according to a rep

Tags: Franchises, San Francisco 49ers

09/09/98
OAKLAND COLISEUM COULD "NET" NEW NAME IN RIGHTS DEAL

The Oakland-Alameda County Coliseum Authority is "poised" to sign a five-year naming rights deal with Network Associates, a Santa Clara-based computer software company, according to Laura Counts of th

Tags: Facilities, Oakland Raiders

09/09/98
SIMON SAYS: GOURDINE TESTIFIES FOR LEAGUE IN HEARINGS

Former NBPA Exec Dir Simon Gourdine "testified for four hours yesterday" in the guaranteed contract hearings before arbitrator John Feerick, according to Chris Broussard of the N.Y. TIMES. Gourdine an

Tags: Leagues and Governing Bodies, NBA, NBC, New Orleans Pelicans, News Corp./Fox, TBS/TNT, Time Warner

09/09/98
OVERNIGHT RATINGS OF WEEKEND NETWORK SPORTING EVENTS

The following lists preliminary overnight ratings from last weekend''s select sports events. All times are EDT. The numbers are from the nets. NOTES: ABC College Football included SO MS-PSU; MSU-OR; B

Tags: ABC, CBS, NBC, NCAA, New York Jets, News Corp./Fox, NFL, San Francisco 49ers, The Back of the Book, Viacom, Walt Disney

09/09/98
SIDES ALIGN FOR BRONCOS STADIUM VOTE; BOWLEN TAKES BACKSEAT?

Broncos stadium proponents, Citizens For a New Stadium (CFANS), will spend $1M "or more on an emotional political campaign" to gain support for the Broncos'' stadium in the two months before the Novem

Tags: Coca-Cola, Denver Broncos, Franchises, McDonalds, PepsiCo

09/09/98
THE RUN AT 62 CONCLUDES: BIG MAC DEEMED AN AMERICAN HERO

Mark McGwire hit his 62nd HR of the season last night, breaking Roger Maris'' 37-year-old single-season record. The record-setter was hit in front of a Busch Stadium crowd of 43,688. MLB and Russell A

Tags: Anheuser Busch, Cincinnati Reds, ESPN, MLB, Walt Disney

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