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A-B Departs As Team USA Sponsor, Dealing Another Blow To USOC

Published in SportsBusiness Daily on 01 / 18 / 17

A-B InBev has ended its sponsorship of the U.S. Olympic Team, becoming the latest in a string of high-profile partners to not renew with the USOC heading into a complicated Olympics cycle. The brewer’s Budweiser brand has been the first and only official beer of Team USA since '84. The '16 Rio...

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Reebok Selects New Ad Group

Reebok has named Omnicom Group''s PHD its agency of record for media buying in the U.S., according to Richard Linnett of AD AGE, who notes that Grey Global Group''s MediaCom previously handled the Ree

Tags: Reebok

Eagles' Naming Rights Details

The Eagles yesterday announced a 20-year, $139.6M naming-rights deal with Philadelphia-based Lincoln Financial Group (LFG), and in Philadelphia, Phil Sheridan notes the Eagles will receive $6.7M annua

Tags: Baseball, Facilities, Football, MLB, NFL, Philadelphia Eagles, Philadelphia Phillies

Cup Finals To Get Mass Appeal?

The Hurricanes and Red Wings begin their Stanley Cup Finals series tonight at 8:00pm ET on ESPN and CBS SPORTSLINE''s Dan Wetzel wrote, "Raleigh will probably never be a true hockey hotbed, the Canes

Tags: Cablevision, Carolina Hurricanes, Detroit Red Wings, ESPN, Hockey, Leagues and Governing Bodies, New York Rangers, NHL, Walt Disney

Media Notes

On Long Island, Steve Zipay cites two sources as saying that the June 8 Mike Tyson-Lennox Lewis bout in Memphis will attract about one million PPV buys at $55 each. The second Tyson-Evander Holyfield

Tags: Baltimore Orioles, Baseball, Basketball, Boxing, CBS, Chicago Bears, Dallas Cowboys, Football, Golf, MLB, NBA, NFL, Media, Texas Rangers, Viacom

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Another Stadium Name In Play Adelphia Business Solutions and Titans reach agreement dropping beleaguered company from Nashville stadium. I Can Only Dream In Red Coca Cola''s World Cup marketing strate

Sports-TV Management Agency

Established sports-television management agency in NYC representing sports commentators, content-providers, directors and producers offers extraordinary entry-level opportunity. Candidates must be ent

Tags: Classified Advertisements

Lakers Concerned About Shorts

Five times during the Western Conference Finals, the Lakers had the "drawstrings on their Nike shorts break," according to Brown & Plaschke of the L.A. TIMES. Lakers F Robert Horry "played several pos

Tags: Basketball, ESPN, Los Angeles Lakers, NBA, Nike, Walt Disney, Washington Nationals

Hu ...

The Stanley Cup Finals begin tonight in Detroit and for Hurricanes Owner Peter Karmanos, the series offers a sense of redemption after years of criticism and millions in financial losses. But Karmanos

Morning Buzz, June 4, 2002

  The Daily Insider Morning News & Headlines Tuesday, June 4, 2002 9:00am ET Print The Morning Buzz • Oh Canada: MLB Clubs Look For Top Talent North Of The Border In Draft • Adelphia

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Names & Faces

The Home Depot launched a new 30-second Hispanic TV commercial over the weekend, which features Olympic Gold Medalist Derek Parra. The 30-second spot will air on Univision, Telefutura and Galavision t

Tags: Anheuser Busch, ESPN, Football, Home Depot, NFL, Olympics, Walt Disney

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