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McLaren F1 Sponsors Not Charged Extra For Branding Received From Alonso Indy 500 Run

Published in SportsBusiness Daily on 05 / 26 / 17

F1 team McLaren is not charging its sponsors "any extra for the branding and exposure they are receiving" from Fernando Alonso's Indianapolis 500 venture, according to Lawrence Barretto of MOTORSPORT.com. Alonso's car is "almost entirely bedecked in McLaren’s traditional colours and covered wi...

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Tags: Marketing and Sponsorship

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HHC's Bid Would Move Sens

Toronto-based HHC Acquisition Corp. "has submitted an all-cash bid to buy the ... Senators and plans to move the team" to Hamilton, Ontario, according to Paul Waldie of the Toronto GLOBE & MAIL. While

Tags: Buffalo Sabres, Franchises, Hockey, Maple Leaf Sports and Entertainment, NHL, Ottawa Senators, Toronto Maple Leafs

Super Bowl Advertising Chart

THE DAILY presents our annual quarter-by-quarter Super Bowl ad roster. Reports have 30-second spots on ABC''s telecast costing $1.9-2.2M (THE DAILY). The HOLLYWOOD REPORTER''s Andrew Grossman writes A

Tags: Anheuser Busch, ATT, FedEx, Football, General Motors, New York Giants, Oakland Raiders, PepsiCo, Tampa Bay Buccaneers, Visa

Golisano Makes Bid For Sabres

Golisano Could Benefit Immediately From Sabres Acquisition Former Sabres bidder B. Thomas Golisano, "believing that Mark Hamister''s bid to buy the ... Sabres is stumbling, on Thursday submitted a new

Tags: Buffalo Sabres, Franchises, Hockey, NHL

McCain Wants USOC Answers

U.S. Sen. John McCain (R-AZ) yesterday called USOC President Marty Mankamyer and CEO Lloyd Ward to appear at a hearing of the U.S. Senate Committee on Commerce, Science and Transportation to "address

Tags: IOC, Olympics, Sports Illustrated, USOC

Media Monitor

NATIONAL TV MONITOR: Last night''s 10:30pm ET 90-minute edition of ESPN''s "SportsCenter" led with a report that Cowboys RB Emmitt Smith will be allowed to negotiate with other teams for a starting po

Tags: ABC, Baltimore Ravens, Basketball, Boston Bruins, Buffalo Bills, Cleveland Cavaliers, Colleges, Comcast-Spectacor, Dallas Cowboys, ESPN, Football, Golden State Warriors, Hockey, Houston Rockets, Jacksonville Jaguars, LPGA, Miami Heat, Motorsports, NBA, NCAA, Brooklyn Nets, NFL, Oakland Raiders, PGA Tour, Pittsburgh Penguins, Sacramento Kings, San Diego Chargers, San Francisco 49ers, Media, Tampa Bay Buccaneers, Walt Disney

Names In The News

TV/FILM: DAILY VARIETY''s Josef Adalian reports that "AMERICAN IDOL" creator SIMON FULLER and NBC "are working out a deal for a multiweek reality skein/athletic [competition] that would pit [various]

Tags: Baseball, Golf, Motorsports, NASCAR, NBC, Olympics, PGA Tour, Speedway Motorsports Inc., People and Pop Culture

Title IX's Influence Decreasing?

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Tags: Colleges, Sports in Society

No Headline

“To me, Al Davis represents everything that''s good and right about sports and society.” — Yankees Owner George Steinbrenner (N.Y. POST, 1/24).

No Headline

Ad In THE DAILY presents quarter- by-quarter SB advertisers; ABC reportedly still not sold out; humor replaces patriotism as the tone for this year''s game. The Steward Tagliabue talks legacy, diverse

Marketplace Round-Up

Nadeau And His No. 01 Pontiac Several Mavericks will be featured in an American Express spot to be filmed next week, and coach Don Nelson "is at the center of the advertisement as he will be barking o

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