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Pepsi Rolls Out New "Zone Reads" NFL Marketing Campaign

Published in SportsBusiness Daily on 08 / 29 / 16

Pepsi is kicking off the '16 NFL season with the first episode of its new "Zone Reads" campaign starring Redskins TE Jordan Reed , Seahawks WR Tyler Lockett , Steelers WR Antonio Brown , Colts WR Donte Moncrief , Jets C Nick Mangold and Titans TE Delanie Walker . The series will consist ...

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ESPN SportsCenter                          Tuesday, October 23, 2001 11:00p

Reebok Sees 31% Income Rise

MA-based Reebok Int''l yesterday reported that Q3 net income rose 31%, but it "warned of lower sales and profits over the next several months as consumers closely monitor the U.S. attacks on Afghanist

Tags: Basketball, Comcast-Spectacor, Finance, Nike, Philadelphia 76ers, Reebok

Bluetorch's FSN Future In Doubt

CA-based Broadband Interactive Group, which owns Bluetorch TV, an extreme sports show which airs on FSN, "recently laid off all but a handful of its staff and retained" Chicago-based Development Speci

Tags: Finance

Predators & GEC Ink Nextel Deal

VA-based Nextel Communications has signed a multiyear deal to become the official wireless telecommunications provider of the Predators and Gaylord Entertainment Center (GEC). Under the deal, Nextel b

Tags: Hockey, Nashville Predators, NHL

Selig Denies Contraction Report

MLB Commissioner Bud Selig yesterday "had a conniption" about and "flatly denied" the Windsor (Ontario) Star report that a decision had been made to contract the Expos and Marlins, according to Murray

Tags: LA Angels, Arizona Cardinals, Baseball, Cincinnati Bengals, ESPN, Miami Marlins, Leagues and Governing Bodies, Los Angeles Clippers, Los Angeles Dodgers, MLB, Brooklyn Nets, Oakland Athletics, Pittsburgh Pirates, San Diego Padres, Tampa Bay Lightning, Tampa Bay Rays, Walt Disney

Marketplace Round-Up

AGENCY NEWS: The Professional Rodeo Cowboys Association (PRCA) has signed Host Communications as its sponsorship sales agent (Host). The SPORTSBUSINESS JOURNAL''s Jennifer Lee reports the deal is for

Tags: ESPN, McDonalds, Motorsports, NASCAR, Nike, Walt Disney, Wieden Kennedy

Olympic Notes

WILL ''02 GAMES GO ON? The AP''s Stephen Wilson reported that IOC member Gerhard Heiberg, who is from Norway, "became the first IOC official to suggest publicly that the [''02 Games] might not take pl

Tags: IOC, Nike, Olympics, USOC

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Ray Of Hope For Louisville Wooldridge sounds all but resigned to leaving Charlotte in talking up Louisville. Nashville Sounds Nextel expands NHL tie with three-year deal as official telecom provider f

Continental Inks Deal W/ Knicks

Continental Airlines has signed what is believed to be the first major airline sports sponsorship since the September 11 terrorist attacks, inking a two-year deal as the official airline of the Knicks

Tags: Baseball, Basketball, Cablevision, Continental Airlines, Hockey, New Jersey Devils, New York Knicks, New York Yankees

U.S. Men's Soccer Attendance

Today: U.S. Men''s National Soccer Team attendance for ''01 domestic exhibitions and World Cup Qualifiers. ^ denotes World Cup qualifying matches. The U.S. men''s team''s final qualifying match will b

Tags: Soccer

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