Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
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Sunoco Leveraging Memorial Day Weekend To Debut "Essence Of Racing" CampaignPublished in SportsBusiness Daily on
Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with t...
Knicks F Marcus Camby "wasn''t amused Sunday at the Air Canada Centre when the Raptors'' game-operations crew played the sound of a baby crying" when Camby entered the game as a substitute, according
Former MLS Deputy Commissioner SUNIL GULATI has been named a consultant to the league. Terms of his new duties weren''t specified (ATLANTA CONSTITUTION, 3/23)....The Browns named DAN ARTHUR as Dir of
Reebok Int''l is "trek-ing down a new advertising path with a back-to-basics campaign focusing on the benefits of wearing Reebok''s athletic shoes," according to Greg Gatlin of the BOSTON HERALD. Reeb
A survey of 1,400 Long Island and Queens, NY, residents "found that the overwhelming majority ... believe they aren''t getting their money''s worth" from local cable providers Cablevision or Time Warn
Today: NPSL Announced Attendance Through March 21 TEAM GAMES TOTAL AVG. % CAP. ''98 AVG. % +/- Philadelphia 18 160,394 8,910 61% 8,635 + 3.2% Milwaukee 18 150,617 8,367 48% 7,903 + 5.9% St. Louis 19 1
DE-based MBNA has inked a 10-year, $30M marketing deal with the Browns, according to Adam Rombel of BLOOMBERG NEWS. The deal gives MBNA signage rights at Cleveland Stadium and ads in "various" promo m
MLB''s economic disparity "leads to revenue envy and the perpetual call to share revenue," according to HBO''s Jack Whitaker on "Real Sports." For the ''99 season, the bottom six MLB payrolls will ran
Tags: Anheuser Busch, Baltimore Orioles, Cleveland Indians, HBO, Leagues and Governing Bodies, Los Angeles Dodgers, Minnesota Twins, MLB, News Corp./Fox, Pittsburgh Pirates, Southwest Sports Group, Time Warner
CBS''s coverage of the NCAA men''s basketball tournament are down 3% from last year, according to Steve Zipay of NEWSDAY, who writes that the 6.0 average Nielsen rating is "still solid." Zipay notes t
U.S. Senator John McCain (R-AZ) yesterday "sent a formal invitation" to IOC President Juan Antonio Samaranch to testify April 14 at U.S. Senate Commerce Committee hearings reviewing the IOC''s tax-exe
NHL Commissioner Gary Bettman will join reps from the Canadiens, Flames, Maple Leafs and Senators on Thursday to meet with the Liberal economic caucus in Ottawa to "lobby politicians for tax breaks,"