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Published in SportsBusiness Daily on 01 / 22 / 18

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04/02/04
What's The Frequency?

THE DAILY presents "What's The Frequency?," which highlights the subjects being discussed this week during afternoon drive shows on sports talk radio across the U.S. The following chart details some o

Tags: Boston Celtics, Detroit Lions, Detroit Pistons, Detroit Red Wings, Minnesota Twins, MLB, NCAA, New England Patriots, Media

04/02/04
Shaw's NBA Local TV Report

SHAW’S PRO BASKETBALL MEDIA PARTNERS 2004: RATINGS & RIGHTS FEES Get in-depth analysis of NBA local TV deals with Shaw's P ...

Tags: Classified Advertisements

04/02/04
D'Rays Trip Nets Advertisers

D'Rays Senior VP/Business Operations David Auker said that the team's season-opening series against the Yankees in Japan has "resulted in new advertising deals with four Japanese companies," according

Tags: Baseball, New York Yankees, Seattle Mariners, Tampa Bay Rays

04/02/04
Media Notes

The WALL STREET JOURNAL's Sam Walker reports fantasy baseball players spent a "record $179 apiece last year on Web sites, entry fees, books and magazines — a 12% increase over" '02. The Fantasy S

Tags: Baseball, ESPN, MLB, Media, UPS, Walt Disney

04/02/04
PepsiCo Extends NFL Deal

PepsiCo and the NFL have an agreement in principle to extend their sponsorship deal, which was set to expire after the '06 season, through the 2011 season. Sources of THE DAILY value the deal at $560M

Tags: Football, NFL, PepsiCo

04/02/04
Aloha Sports Files NCAA Lawsuit

Aloha Sports, which used to own the Aloha and Oahu bowl games, filed an antitrust lawsuit against the NCAA last week for "`producing anticompetitive effects' that led to the demise of the two postseas

Tags: Colleges, NCAA, Oakland Raiders

04/02/04
Executive Transactions

LEAGUES: The NLL announced a two-year contract extension for Commissioner JIM JENNINGS through the '07 season (NLL)....The WTA Tour named DAVID SHOEMAKER as CLO (AP, 4/2). MEDIA: Altitude Sports & Ent

Tags: Boston Celtics, Maple Leaf Sports and Entertainment, Miami Heat, NASCAR, National Lacrosse League, NFL, People and Pop Culture, Toronto Raptors

04/02/04
Emotion Encouraged By Golfers

At the annual PGA Tour players' meeting last week at TPC Sawgrass, players were encouraged by NBC Golf Producer Tommy Roy to "[show] more personality on the course" and the Tour was asked to "[show] m

Tags: Golf, NBC, PGA Tour, Media, USGA

04/02/04
NBA Wants Minor Leagues

The NBA is "planning to form a minor-league system similar to baseball's, where players could be shuttled between affiliates and NBA teams," according to Scott Soshnick of BLOOMBERG NEWS. The minor le

Tags: Basketball, ESPN, Leagues and Governing Bodies, NBA, NBDL, NCAA, Walt Disney

04/02/04
Spons-o-Meter: MLS

THE DAILY continues "Spons-o-Meter," a comprehensive list of the official marketing partners of leagues, events and governing bodies. Today: MLS. ABC, ESPN2, Fox Sports World, Fox Sports Espanol and H

Tags: ABC, Anheuser Busch, AEG, DC United, ESPN, Houston Dynamo, MLS, PepsiCo, Soccer, Walt Disney, Yahoo

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