Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
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Sunoco Leveraging Memorial Day Weekend To Debut "Essence Of Racing" CampaignPublished in SportsBusiness Daily on
Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with t...
CBS''s coverage of the NCAA men''s basketball tournament are down 3% from last year, according to Steve Zipay of NEWSDAY, who writes that the 6.0 average Nielsen rating is "still solid." Zipay notes t
U.S. Senator John McCain (R-AZ) yesterday "sent a formal invitation" to IOC President Juan Antonio Samaranch to testify April 14 at U.S. Senate Commerce Committee hearings reviewing the IOC''s tax-exe
NBA: Nestle "extends" its NBA partnership with an upcoming promo featuring Pistons F Grant Hill to "help boost awareness" of the NBA City restaurant in Orlando. The promo, set to run late this month t
Produced by DCB Productions. Held June 21st & 22nd, 1999, at the Westin Harbour Castle, Downtown Toronto, Canada. Scheduled to speak, Anaheim Sports President Tony Tavares, Comcast Spectacor Facilitie
Motorola has signed a three-year deal to become CART''s "Official Communications Hardware" and will provide wireless communications to the series. Motorola has been the official two-way radio supplier
DE-based MBNA has inked a 10-year, $30M marketing deal with the Browns, according to Adam Rombel of BLOOMBERG NEWS. The deal gives MBNA signage rights at Cleveland Stadium and ads in "various" promo m
The WTA Tour "officially has surpassed" the ATP Tour in "excitement, for personalities, for overall watchability," according to Greg Cote of the MIAMI HERALD, who writes that despite "great tumult Mon
Sportel America ''99, a four-day int''l programming convention, opened in Miami yesterday with 650 participants, including ESPN and the NBA, according to Andrew Paxman of DAILY VARIETY. NBA Senior VP/
Nike is in discussions with the IOC "to forge a broad relationship" that could make it a "major advertiser" during the 2000 Sydney Games, according to Chuck Ross of AD AGE. One exec close to the talks
NHL Commissioner Gary Bettman will join reps from the Canadiens, Flames, Maple Leafs and Senators on Thursday to meet with the Liberal economic caucus in Ottawa to "lobby politicians for tax breaks,"