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Steelers' Alejandro Villanueva Stars In New Ad Campaign For USAA

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Military financial services company USAA is rolling out a new ad campaign featuring Steelers OT Alejandro Villanueva .   The ad also stars Villanueva's wife and young son, depicting his transition as an Army Ranger to an NFLer. USAA will premiere the ad on TV during Sunday's slate of NFL games...

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12/18/01
Media Notes

Sunday''s Patriots-Bills game on WBZ-CBS in Boston earned a 27.1/60 Nielsen rating. The 60 share is a season-high (BOSTON HERALD, 12/18)....After NBC announced yesterday that it plans to use Playboy m

Tags: Buffalo Bills, CBS, ESPN, Football, NBC, New England Patriots, Media, Viacom, Walt Disney

12/18/01
Ericsson's Hockey Technology

Sweden-based Ericsson has developed Event System, which gives hockey fans at sporting events "a chance to follow the game more closely than ever," according to REUTERS. Cameras fixed to helmets of pla

Tags: Hockey, Media

12/18/01
Nielsen//NetRatings

The following are the top sports Internet properties accessed from home and work for the week ending December 9, 2001, ranked by unique audience by Nielsen//NetRatings. "Unique audience" = the number

Tags: Baseball, Basketball, ESPN, Football, Hockey, MLB, Motorsports, NASCAR, NBA, NFL, NHL, Media, Vulcan Ventures, Walt Disney

12/18/01
Facility Notes

NFL: In FL, Gary Haber reports the Tampa Sports Authority (TSA) "voted to ring" Raymond James Stadium''s exterior "with 400 concrete-and-steel planters." Haber notes each planter weighs more than one

Tags: Facilities, Football, New England Patriots, LA Rams, Tampa Bay Buccaneers

12/18/01
Names In The News

“ALI:” WILL SMITH was a guest on last night''s edition of the "Tonight Show" and discussed his movie “ALI,” which will debut nationally on Christmas Day. Smith said "we trained for

Tags: ABC, Atlanta Falcons, Baseball, Basketball, Boxing, CBS, CFL, Football, Major League Lacrosse, Minnesota Twins, New Orleans Saints, Olympics, Sports Illustrated, People and Pop Culture, LA Rams, Toronto Blue Jays, Viacom, Walt Disney

12/18/01
Marketplace Round-Up

Bonny Warner OUT IN THE COLD: U.S. women''s bobsled pilot Bonny Warner has "decided not to pick up" brakeperson Jen Davidson for the Olympic trials. Davidson last week split with partner Jean Racine.

Tags: Baseball, New York Yankees, Nike, Olympics, USA Track and Field

12/18/01
NHL Stretches Global Reach

The NHL has signed new int''l TV deals in the Czech Republic, Israel, Russia and Serbia. In the Czech Republic, GALAXIE will broadcast a minimum of two games per week, as well as "NHL PowerWeek," a ma

Tags: Hockey, NHL, Media

12/18/01
IWranglers Drop Radio Broadcasts

The WICHITA EAGLE''s Adam Knapp reported Wranglers fans "won''t be able to listen to traditional nightly radio broadcasts next season," as the Double-A TX League club has dropped coverage in a cost-cu

Tags: Baseball

12/18/01
Reebok's Super Bowl Shoe

One Way To Lose Those Walking Blues Reebok "will exercise its growing NFL apparel rights by selling a limited-edition sneaker on Super Bowl weekend that will bear the logos of the two teams competing"

Tags: Football, NFL, Reebok

12/18/01
Media Monitor

TV MONITOR: Last night''s 10:30pm ET 30-minute edition of FSN''s "National Sports Report" led with the aftermath of the situation at Sunday''s Jaguars-Browns, where fans threw bottles onto the field i

Tags: Basketball, Boston Celtics, Cleveland Browns, Colleges, Comcast-Spectacor, Denver Nuggets, Detroit Lions, ESPN, Football, Golden State Warriors, hp, Jacksonville Jaguars, NBA, New Orleans Saints, NFL, Orlando Magic, Philadelphia 76ers, Pittsburgh Steelers, Media, Walt Disney

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