Steelers' Villanueva Stars In Ad For USAA Octagon Formally Announces Rebrand HBO Moving Production Of "Ballers"? Mercedes-Benz Stadium Adds Scana As Partner Bevacqua Enthused By Response For Ryder Cup NHL Reportedly Set To Launch In-Arena App Chris Evert Places Boca Raton Estate On Market Syracuse Wrapping Up MetLife Stadium Deal LA 2024 Bid Gets $250M Guarantee From State Concerts Expected To Boost U.S. Grand Prix Crowds
Steelers' Alejandro Villanueva Stars In New Ad Campaign For USAAPublished in SportsBusiness Daily on
Military financial services company USAA is rolling out a new ad campaign featuring Steelers OT Alejandro Villanueva . The ad also stars Villanueva's wife and young son, depicting his transition as an Army Ranger to an NFLer. USAA will premiere the ad on TV during Sunday's slate of NFL games...
Sunday''s Patriots-Bills game on WBZ-CBS in Boston earned a 27.1/60 Nielsen rating. The 60 share is a season-high (BOSTON HERALD, 12/18)....After NBC announced yesterday that it plans to use Playboy m
Sweden-based Ericsson has developed Event System, which gives hockey fans at sporting events "a chance to follow the game more closely than ever," according to REUTERS. Cameras fixed to helmets of pla
The following are the top sports Internet properties accessed from home and work for the week ending December 9, 2001, ranked by unique audience by Nielsen//NetRatings. "Unique audience" = the number
NFL: In FL, Gary Haber reports the Tampa Sports Authority (TSA) "voted to ring" Raymond James Stadium''s exterior "with 400 concrete-and-steel planters." Haber notes each planter weighs more than one
ALI: WILL SMITH was a guest on last night''s edition of the "Tonight Show" and discussed his movie ALI, which will debut nationally on Christmas Day. Smith said "we trained for
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Bonny Warner OUT IN THE COLD: U.S. women''s bobsled pilot Bonny Warner has "decided not to pick up" brakeperson Jen Davidson for the Olympic trials. Davidson last week split with partner Jean Racine.
The NHL has signed new int''l TV deals in the Czech Republic, Israel, Russia and Serbia. In the Czech Republic, GALAXIE will broadcast a minimum of two games per week, as well as "NHL PowerWeek," a ma
The WICHITA EAGLE''s Adam Knapp reported Wranglers fans "won''t be able to listen to traditional nightly radio broadcasts next season," as the Double-A TX League club has dropped coverage in a cost-cu
One Way To Lose Those Walking Blues Reebok "will exercise its growing NFL apparel rights by selling a limited-edition sneaker on Super Bowl weekend that will bear the logos of the two teams competing"
TV MONITOR: Last night''s 10:30pm ET 30-minute edition of FSN''s "National Sports Report" led with the aftermath of the situation at Sunday''s Jaguars-Browns, where fans threw bottles onto the field i
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