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Sunoco Leveraging Memorial Day Weekend To Debut "Essence Of Racing" Campaign

Published in SportsBusiness Daily on

Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with t...

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Tags: Sunoco, Marketing and Sponsorship, NASCAR, IndyCar, NHRA

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03/24/99
FRANCHISE NOTES

ANOTHER SCHOTT DEADLINE EXTENSION: In Cincinnati, Geoff Hobson reports that sources said MLB has offered an extension to Reds CEO & President Marge Schott that gives her 90 more days to sell her stake

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03/24/99
LEAGUE NOTES

MONEY CHANGES EVERYTHING: In Indianapolis, Sean Horgan examined the NFL''s newly adopted stadium financing assistance plan, which has the support of the NFLPA (See THE DAILY, 3/16). The NFLPA "will co

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03/24/99
NHL TEAMS WITH 20TH CENTURY FOX FOR STANLEY CUP SPECIAL

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03/24/99
HARTFORD OR BUST? KRAFT MAY SELL PATS IF STADIUM DEAL FAILS

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03/24/99
MEDIA NOTES

MCANDREWS OUT AT ABC: USA TODAY''s Rudy Martzke writes that ABC Sports Exec VP/GM Brian McAndrews "is out," and an ABC/ESPN exec is "expected to be named president of ABC Sports." Among the candidates

Tags: ABC, ESPN, MLS, NHL, Nielsen, Media, Walt Disney, Wheaties

03/24/99
STAND UP, PACER PEOPLE! YOUR TEAM HAS HIT SPONSOR JACKPOT

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03/24/99
MARKETPLACE ROUND-UP

PERSONALITIES: GTE has signed Lakers G Kobe Bryant as the "lead spokesman" for its literacy campaign in CA, which is planned to launch April 28. Bryant''s likeness will be used in promo material, and

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03/24/99
NO PROGRESS IN WNBA CBA TALKS, AS SIDES FAR APART ON SALARY

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MARKETPLACE ROUND-UP

NBA: Nestle "extends" its NBA partnership with an upcoming promo featuring Pistons F Grant Hill to "help boost awareness" of the NBA City restaurant in Orlando. The promo, set to run late this month t

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03/23/99
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