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McLaren F1 Sponsors Not Charged Extra For Branding Received From Alonso Indy 500 Run

Published in SportsBusiness Daily on 05 / 26 / 17

F1 team McLaren is not charging its sponsors "any extra for the branding and exposure they are receiving" from Fernando Alonso's Indianapolis 500 venture, according to Lawrence Barretto of MOTORSPORT.com. Alonso's car is "almost entirely bedecked in McLaren’s traditional colours and covered wi...

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Tags: Marketing and Sponsorship

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“I''ll just go to Six Flags or somewhere. I can ride by Disney World in my new Cadillac and toot the horn.” — Super Bowl MVP Dexter Jackson, on not being asked to participate in the "I'

Media Monitor

NATIONAL TV MONITOR: Last night''s 11:00pm ET 60-minute edition of ESPN''s "SportsCenter" led with Pacers-Heat, followed by Suns-Wizards and Spurs-T''Wolves. The first non-NBA report, at 5:38 into the

Tags: Basketball, Boston Celtics, Cablevision, Colleges, Comcast-Spectacor, Detroit Lions, Detroit Pistons, Detroit Red Wings, ESPN, Football, Hockey, Horse Racing, Indiana Pacers, Madison Square Garden, Miami Heat, Minnesota Timberwolves, NBA, NBC, NCAA, PGA Tour, Philadelphia 76ers, Phoenix Suns, San Antonio Spurs, Media, Tampa Bay Buccaneers, Walt Disney, Washington Wizards

UW Expecting $400,000 Surplus

The MILWAUKEE JOURNAL SENTINEL’s Jeff Potrykus reports that Univ. of WI  (UW) officials “project the athletic department will see a budget surplus of $407,398 for the 2002-03 fiscal year, (pushing) th

Tags: Colleges

SBJ's Emerging Sports Preview

Ten years ago, NASCAR was considered a regional, rural sport. But no more. What other sports are on the verge of reaching national scale? This report looks at a broad range of sports that are building

Tags: Classified Advertisements

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Tuesday, January 28, 2003 The HOUSTON CHRONICLE’s Richard Justice writes that there are but “369 days until America’s biggest sporting event,” Super Bowl XXXVIII, comes to Reliant Stadium. Justice not

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Santa Anita Park Attendance

The THOROUGHBRED TIMES reports that Santa Anita Park’s on-track attendance, on-track handle and overall handle from the first 21 days of the Winter-Spring meet have all decreased from last year.  The

Tags: Horse Racing

AFL On NBC To Be Profitable?

NBC Sports President Ken Schanzer said the net will "be in the black in the first year" of its AFL deal that begins this Sunday, according to Andy Bernstein in a front-page piece in the SPORTSBUSINESS

Tags: Football, NBC, Media

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Is Mariucci Already On Millen''s Mind? In what could prove to be a shot to the credibility of the NFL''s new policy on minority hiring, Lions CEO Matt Millen reportedly already has his eye on Steve Ma

Was Bryden's Bid Rejected?

Senators Chair Rod Bryden''s bid to save the Senators "is still alive and kicking," according to Bruce Garrioch of the OTTAWA SUN. While TSN reported on its Web site yesterday that Bryden''s bid "was

Tags: Boston Bruins, Buffalo Sabres, Calgary Flames, Carolina Hurricanes, Dallas Stars, Franchises, Hockey, NHL, Ottawa Senators, Pittsburgh Penguins, San Jose Sharks

Executive Transactions

Phoenix Footwear Group named Callaway Golf interim CFO & Senior VP/Finance & Controller KEN WOLF as CFO, effective February 1. Wolf replaces BOB PEREIRA (Phoenix Footwear) ....The GEM Group promoted P

Tags: Callaway Golf, Comcast-Spectacor, Golf, Hockey, Motorsports, Sears, People and Pop Culture

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