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Indy 500 Draws Best Overnight Since '11, While Coca-Cola 600 Down From Recent Years

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ABC drew a 4.3 overnight rating for the Indianapolis 500 on Sunday afternoon, which saw Juan Pablo Montoya capture his second win at the Brickyard. That figure is up from a 4.0 overnight for last year's dramatic finish, which saw Ryan Hunter-Reay hold off Helio Castroneves and Marco Andretti&nb...

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Tags: Media, ABC, Fox

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03/26/99
MEDIA NOTES

NCAA COVERAGE: In Atlanta, Prentis Rogers writes that CBS officials "would not speculate on what impact, if any, the U.S. military action in Kosovo" would have on their NCAA tournament coverage (ATL.

Tags: CBS, ESPN, NCAA, Media, Viacom, Walt Disney

03/26/99
BILL SCHMIDT, LONGTIME GATORADE VP/SPORTS MARKETING, RESIGNS

Gatorade VP/Sports Marketing BILL SCHMIDT has resigned after 15-years with the company. Schmidt was instrumental in completing Gatorade''s league-wide deal extensions with both the NFL (through 2004)

Tags: NBA, NFL, People and Pop Culture

03/26/99
CIVIC PRIDE: JUDGE ORDERS PENS TO REMAIN AT ARENA UNTIL 2007

A federal judge yesterday ordered the Penguins "to keep their pledge to play at the Civic Arena through 2007 and barred any discussions with out-of-town interests about moving the team," according to

Tags: Franchises, Pittsburgh Penguins

03/26/99
CAN'T SPELL OBESE WITHOUT A BIG O? MILLER UPSET AT MASCOT

The NBPA "has filed an official complaint and is planning legal action" against the Suns and the NBA regarding an incident in which the Suns mascot "ridiculed the obesity" of Kings C Oliver Miller, ac

Tags: Leagues and Governing Bodies, NBA, Phoenix Suns

03/26/99
SERVES & VOLLEYS: FROM TEA TO TELECOM "OVERNIGHT" IN FLORIDA

At midnight Monday, the Lipton Championships tennis tournament "morphs ... into the Ericsson Open, ending one of sports'' most successful naming rights deals," according to Alan Snel of the Ft. Lauder

Tags: ATP, Fila USA

03/26/99
OSRAM SYLVANIA GETS SHOWN THE LIGHT OF SPORTS MARKETING

MA-based Osram Sylvania, a lighting company with "little experience in sports marketing," formally announced a three-year deal with a three-year option to become the title sponsor of the Sylvania Alam

Tags: General Motors, NASCAR, Southwest Airlines, Sprint

03/26/99
EVENT PUBLIC RELATIONS NEEDED

Account Dir opportunity in PR available at premier global event marketing company in McLean, VA. Qualified candidate will oversee event PR on varied projects including Senior PGA Tour, LPGA, pro cycli

Tags: Classified Advertisements, LPGA, PGA Tour

03/26/99
FACILITY NOTES

FEELING THE SQUEEZE: The WALL STREET JOURNAL''s Sam Walker writes on the size of new arena seats and says that "many sports patrons are being stuffed into chairs that are about as wide as a computer k

Tags: Facilities, Indiana Pacers, Miami Heat, Minnesota Twins, Minnesota Vikings, NFL

03/26/99
MEETING OF THE NATIONAL ASSOCIATION OF SPORTS COMMISSIONS

The 7th Annual Meeting of the National Association of Sports Commissions, April 14-17 in CO Springs, is the meeting to attend for any organization involved in the sports event industry. Attendees will

Tags: Classified Advertisements

03/26/99
SENTIMENT SIGNIFYING THAT FINANCING PLAN ENOUGH FOR EXPOS

One day after Quebec Premier Lucien Bouchard''s government announced it "was ready to pay the interest on a" C$100M loan to build a new Expos ballpark, team President Claude Brochu called it "a step i

Tags: Baltimore Orioles, Franchises, MLB

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