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Roger Federer Touts New Mercedes-Benz SL In "Timeless" Campaign

Published in SportsBusiness Daily on 08 / 23 / 16

Roger Federer will star in a new series of vignettes during the U.S. Open in conjunction with the release of the '17 Mercedes-Benz SL. The "Timeless" campaign is narrated by Tennis Channel's Bill Macatee , and celebrates icons of the tennis world across different decades, pairing them with a...

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Fox's MLB Playoff Ratings

Last night''s MLB Championship series coverage on Fox earned a 11.8/18 overnight Nielsen rating on Fox, as Game Four of the Mariners-Yankees ALCS aired on 85% of Fox affils, and Game Five of D''Backs-

Tags: Arizona Diamondbacks, Atlanta Braves, Baseball, CBS, Dallas Cowboys, ESPN, Football, MLB, NBC, New York Mets, New York Yankees, NFL, Oakland Athletics, Seattle Mariners, Media, St. Louis Cardinals, Viacom, Walt Disney, Washington Redskins

Canucks' Click & Print Tickets

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Tags: Franchises, Hockey, Canucks Sports and Entertainment, Ticketmaster, Vancouver Canucks

Names In The News

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Tags: AHL, Carolina Panthers, Colleges, Football, Hockey, Houston Texans, Motorsports, NBC, NCAA, Nike, People and Pop Culture, Washington Redskins

MLS Looks For New TV Deal

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Tags: ABC, AEG, Columbus Crew, ESPN, Houston Dynamo, Leagues and Governing Bodies, Los Angeles Galaxy, MLS, Soccer, Walt Disney

WTA Set To Tap Wulff As CEO

By Terry Lefton, Editor-at-Large, The Sports Business Daily Former Nike exec Kevin Wulff will soon be named the new President & CEO of the Sanex WTA Tour, according to senior sources within the tennis

Tags: Leagues and Governing Bodies

NHL Corporate Partners

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Tags: Anheuser Busch, Coca-Cola, Hockey, Labatt Brewing, MasterCard, McDonalds, NHL, Pennzoil, Southwest Airlines

Iverson Not Yet Big Endorser

While "many observers figured it would be a matter of time before [76ers G Allen Iverson] began piling up endorsements," ESPN MAGAZINE''s Peter Keating notes Iverson has "one promotion deal besides Re

Tags: Basketball, Comcast-Spectacor, Converse, ESPN, General Motors, NBA, Nike, Philadelphia 76ers, Reebok, Walt Disney, Washington Nationals

SBJ Examines Soccer Leagues

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Tags: Classified Advertisements

Advertisers Back Off Series

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Tags: Baseball, MLB

ESPN's Sidelines Accurate?

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Tags: Colleges, ESPN, Media, Walt Disney

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