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Nielsen Launches New Vertical To Measure Esports Sponsorship Value

Published in SportsBusiness Daily on 08 / 17 / 17

Nielsen today announced the launch of Nielsen ESports, a new vertical devoted to measuring sponsorship value in the emerging world of competitive video gaming. The business is centered on two product developments: (1) New international viewer data in the U.K., France, Germany, China, South Korea and...

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Set ...

While Nielsen ratings for sports properties have seen virtual across-the-board decreases — exacerbated this year by the war in Iraq — NASCAR continues to solidify its standing in the marketp

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