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04 / 18 / 14

Increase your company's exposure in the sport business marketplace and get your message in front of the industry's top executives. For more information on placing a classified in SportsBusiness Daily, please contact Heather Taylor at 704-973-1525 or  htaylor@sportsbusin...

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08/21/96
CBS TO BE IN YOUR EYES: NET DETAILS CABLE CHANNEL

CBS announced it will launch Eye on People, a cable channel carrying "reality-based programming on contemporary and historical personalities." The channel will launch in March and CBS is offering it e

Tags: CBS, Media, Viacom

08/21/96
WILL NFL ALTER SCHEDULE TO INCREASE TV RIGHTS IN NEXT DEAL?

With their next TV package starting in ''98, NFL owners "are firmly in the driver''s seat," according to Steve Zipay of NEWSDAY. To increase rights fees, "some owners will propose expanding the regula

Tags: NFL, Media

08/20/96
AND 1 TO LAUNCH MARBURY SHOE IN NOVEMBER

Basketball apparel marketer And 1 will launch a Stephon Marbury signature shoe in November with $2-3M in marketing support, according to BRANDWEEK. Two-page print ads from The Brownstein Group, Philad

Tags: And 1, ESPN, Minnesota Timberwolves, Walt Disney

08/20/96
SPRINT-ING TOWARD THEIR FIRST SEASON AS NFL TELECOM SPONSOR

With the NFL regular season starting September 1, new league telecom sponsor Sprint is readying a "cross-portfolio" slate of ads featuring members of NFL Properties Quarterback Club and Coaches Club,

Tags: Buffalo Bills, Indianapolis Colts, Miami Dolphins, NFL, Pittsburgh Steelers, Sports Illustrated, Sprint, Time Warner

08/20/96
MEDIA NOTES

Spike Lee, on his upcoming feature on Albert Belle for HBO''s "Real Sports": "He talks about some of the things he would have done differently. It''s obvious some of the things have hurt him with endo

Tags: CBS, HBO, New Orleans Saints, News Corp./Fox, NFL, Nielsen, Media, Sprint, Time Warner, Viacom

08/20/96
OLYMPIC ATHLETES IN THE NEWS

Janet Evans was a guest columnist in Sunday''s N.Y. DAILY NEWS. Evans: "For almost my entire life, I''ve been referred to ... as Janet Evans the swimmer. ... Soon I hope to be Janet Evans broadcaster,

Tags: CBS, NBC, Olympics, Viacom

08/20/96
WHO FEARS YOU, BABY? NOBODY. APPAREL COMPANY LANDS ON ESPN

ESPN and apparel-maker No Fear announced the first-ever multimedia global advertising buy that includes all ESPN properties. The one-year deal also represents No Fear''s first major TV package and wil

Tags: ESPN, Media, Walt Disney

08/20/96
OWNERS KIBITZ AS CLOCK TICKS ON BASEBALL LABOR DEAL

MLBPA officials "remained in baseball''s version of a waiting room Monday," according to Tom Haudricourt in this morning''s MILWAUKEE JOURNAL SENTINEL, "as owners continued to try to get their act tog

Tags: Anheuser Busch, Chicago White Sox, Miami Marlins, Leagues and Governing Bodies, MLB

08/20/96
ON THE BIRD: CNN/SI SIGNS DEAL WITH PRIMESTAR

CNN/SI, the fledgling sports network from CNN and Sports Illustrated, has signed a deal with Primestar, according to Charles Haddad of the ATLANTA CONSTITUTION. CNN/SI will be offered in the basic pro

Tags: Sports Illustrated, Media, Time Warner

08/20/96
LEAGUE NOTES

Cowboys QB Troy Aikman said he could be fined again by the NFL for shoes he wore in Saturday''s exhibition game against Denver. He has already been fined $40,000 this preseason for not correctly cover

Tags: Dallas Cowboys, Leagues and Governing Bodies, MLS, NFL, Washington Nationals

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