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Starting While They're Young: MLB Reaches Formal Partnership With Little League

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MLB has struck a formal partnership with Little League Int'l, expanding upon a long working relationship between the two organizations. Little League will become an official partner of MLB, and vice versa, with the pair collaborating on various youth engagement efforts such as Play Ball. The agreeme...

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Tags: Leagues and Governing Bodies, MLB

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Premier League TV Rights Bidding

The Premier League's "TV rights auction was under threat last night after European competition [EC] officials said they may force further changes to the bidding process," according to Owen Gibson of t

Tags: English Premier League, Soccer, Media

Franchise Notes

In Philadelphia, Phil Jasner reports that former 76ers President Pat Croce "was furious" that former coach & VP/Basketball Operations Larry Brown "denied knowing his title" the day he left and denied

Tags: Baseball, Basketball, Boston Red Sox, Comcast-Spectacor, Detroit Pistons, Franchises, Milwaukee Bucks, MLB, PepsiCo, Philadelphia 76ers, Tampa Bay Rays

FIA Rescinds Self-Imposed Ban

While Formula One teams had previously been ordered to stop all tobacco sponsorship at the end of the '05 season, FIA officials yesterday said that they now "plan to bar tobacco sponsorship after" the

Tags: Formula One, Motorsports

Jockeys Angry w/ No-Ad Policy

The CA Horse Racing Board (CHRB) has "elected to suspend the jockey-advertising rule for the 2003 World Thoroughbred Championships (WTC) at the request of" Breeders' Cup and NTRA officials, according

Tags: Horse Racing

Tod Leiweke Joins Seahawks

Wild President & COO TOD LEIWEKE yesterday was named Seahawks CEO and he is expected to begin with the organization full-time at the end of July. Leiweke will assume responsibility for all business op

Tags: Football, Hockey, Minnesota Wild, Seattle Seahawks, People and Pop Culture, Vulcan Ventures

Single-A Club's Promotional Funeral

The PHILADELPHIA DAILY NEWS’ Mark Kram reports that the Single-A South Atlantic League Hagerstown Suns “have come up with a promotional giveaway that is more in the box than out of it.” In conjunction with Gerald N. Minnich Funeral Home, the club is “running an essay contest this summer that promi ...

Tags: Baseball

Media Notes

Turner Broadcasting research found that in Q2 '03, basic cable as a category "widen[ed] its lead over the seven broadcast networks from 5.5 share points a year ago to 7.0 share points for the same per

Tags: Basketball, Chicago Bulls, Colleges, ESPN, NBA, Media, Turner Sports, Viacom, Walt Disney

Marketplace Round-Up

England's League Cup, a tournament featuring teams from the Premier League and three lower divisions, will now be known as the Carling Cup, as the league signed a three-year deal with Coors on Tuesday

Tags: Baseball, Coca-Cola, English Premier League, MLB, Motorsports, NHRA, Olympics, Soccer

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Thursday, June 26, 2003 With Nike keeping the LeBron James shoe design under tight wraps, USA TODAY’s Olivia Barker recruits Kicksology.net shoe reviewer Ernest Kim , About.com’s pro basketball guide Brendan McGovern and Alex Wang , “who boasts one of the world’s most complete collec ...

Tags: Hot Reads

Namath Pitching N.Y. Stadium

At the Renaissance Hotel in Times Square yesterday, the Jets introduced former QB Joe Namath as the team's Ambassador-at-Large, and in N.Y., Dave Anderson reports Namath's "primary job will be to drum

Tags: Football, Franchises, New York Giants, New York Jets

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