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Sunoco Leveraging Memorial Day Weekend To Debut "Essence Of Racing" Campaign

Published in SportsBusiness Daily on

Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with t...

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Tags: Sunoco, Marketing and Sponsorship, NASCAR, IndyCar, NHRA

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03/30/99
IN A NEW YORK STADIUM OF MIND, CITY COUNCIL WANTS SAY

The N.Y. City Council yesterday unveiled a "surprise plan" to give it "virtual veto power over any stadium project, including a new West Side stadium Mayor [Rudy] Giuliani has been touting," according

Tags: Facilities

03/30/99
NBA SEES LOCAL RATINGS SOAR; NO SIGN OF LOCKOUT BACKLASH

Nielsen Media Research is reporting that "for the most part," NBA fans are welcoming back their local teams "with open arms," as RSN ratings are "up as much as" 20-30%, according to R. Thomas Umstead

Tags: Cablevision, Chicago Bulls, Comcast-Spectacor, Houston Rockets, Madison Square Garden, NBA, Brooklyn Nets, New York Knicks, News Corp./Fox, Nielsen, Orlando Magic, Philadelphia 76ers, RDV Sports, San Antonio Spurs, Media, YankeeNets

03/30/99
SRI REVEALS WHERE TO HIT YOUNG MALE DEMO: IN COLLEGE HOOPS

CT-based Sponsorship Research Int''l (SRi) conducted a sponsorship tracking study on interest in college basketball. The following data is from interviews conducted during ''97-98 by SRi, based on an

Tags: The Back of the Book

03/30/99
DINAH, COULD THINGS BE FIN-AH? RATINGS A "CONCERN" FOR EVENT

The "obvious solution" to "low" TV ratings for the LPGA Tour''s Dinah Shore is to "move the dates so that it doesn''t go up against" the PGA Tour''s The Players Championship and the NCAA Final Four, a

Tags: ABC, LPGA, Minnesota Lynx, Nabisco, NCAA, Nielsen, PGA Tour, Sports Illustrated, Time Warner, Walt Disney

03/30/99
NO MORE TEA TIME IN KEY BISCAYNE; IS NEW NAME A TOUGH CELL?

The Ericsson "era officially began Monday with the end of Lipton''s 15-year affiliation with the world''s fifth- biggest tennis tournament," according to Meri-Jo Borzilleri of the MIAMI HERALD. But to

03/30/99
IOC MEETS WITH SPONSORS; JOHNSON & JOHNSON PASSES ON DEAL

The IOC will meet today with its 11 TOP sponsors and members of the USOC in N.Y., according to Kamon Simpson of the Colorado Springs GAZETTE. IOC officials will give a "detailed account" of reforms ma

Tags: IOC, Olympics, OPUS, USOC

03/30/99
FRANCHISE NOTES

The Warriors are negotiating with the WNBA to bring an expansion franchise to Oakland Arena (S.F. EXAMINER, 3/27). ...In Toronto, Dave Perkins notes that as the Raptors begin to win, they are "beginni

Tags: Franchises, Golden State Warriors, Maple Leaf Sports and Entertainment, NBA, Toronto Raptors, Washington Capitals, WNBA

03/30/99
TMS' NEW SPEEDWAY BOOGIE? SPEND A LITTLE TIME IN THE CAR LOT

It took some people who attended that Primestar 500 on Sunday "more than six hours" to leave Texas Motor Speedway, according to Vozzella & Sanders of the FT. WORTH STAR- TELEGRAM. Most of the record 2

Tags: Facilities, Speedway Motorsports Inc.

03/30/99
CBS'S NCAA OVERNIGHT RATING FLAT COMPARED TO LAST YEAR

CBS''s telecast of last night''s NCAA men''s basketball championship received a 16.9/25 overnight Nielsen rating, down 1% compared to last year''s 17.1/25 overnight (CBS). GAME REWIND: Writing under t

Tags: CBS, NCAA, Nielsen, Media, Viacom

03/30/99
MEDIA NOTES

CUBA GOODING! In N.Y., Richard Sandomir writes that ESPN "could not have improved much on its telecast" of the Orioles-Cuban National game on Sunday. Jon Miller and Joe Morgan were "in loose, midseaso

Tags: Baltimore Orioles, Chicago Bears, Comcast-Spectacor, ESPN, NBC, New England Patriots, New York Yankees, NFL, Orlando Magic, Philadelphia 76ers, RDV Sports, Media, Walt Disney, YankeeNets

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