Featured Story

Sunoco Leveraging Memorial Day Weekend To Debut "Essence Of Racing" Campaign

Published in SportsBusiness Daily on

Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with t...

Read More

Tags: Sunoco, Marketing and Sponsorship, NASCAR, IndyCar, NHRA

More Stories

03/31/99
MIAMI COLUMNIST SAYS SELIG'S ACTS WITH CASTRO "STINGS"

MLB Commissioner Bud Selig sitting alongside Fidel Castro during Sunday''s exhibition game is an image that "stings and sickens still, three days later," according to Dan LeBatard of the MIAMI HERALD.

Tags: Anheuser Busch, Baltimore Orioles, Leagues and Governing Bodies, MLB

03/31/99
HICKS TALKS TO TX TV STATION AND SAYS MAVS AREN'T IN PLANS

Rangers/Stars Owner Tom Hicks said that a deal on his new RSN "will be finalized within the next few weeks," according to an interview with TX TV host Scott Murray posted on MSNBC.com. Hicks said that

Tags: Dallas Mavericks, Dallas Stars, Franchises, Southwest Sports Group

03/31/99
FACILITY NOTES

In a must for the files, the SPORTSBUSINESS JOURNAL''s Alan Friedman takes an in-depth look at each of the Bucs Pewter Partner sponsorship agreements at Raymond James Stadium. Also included are partne

Tags: Facilities, Int'l Speedway Corp., MBNA America Bank, Speedway Motorsports Inc., Sprint, Tampa Bay Buccaneers

03/31/99
EXECUTIVE TRANSACTIONS

MLS Fusion COO BETTY D''ANJOLELL has resigned, with her responsibilities being assumed by other members of the Fusion front office, as well as KEN CHARTIER and DOUG HAMILTON of CC&C Management Group,

Tags: People and Pop Culture

03/31/99
HAS THE IOC TURNED THE CORNER IN EASING SPONSORS' CONCERNS?

IOC and USOC officials met with representatives of the IOC''s 11 TOP sponsors yesterday in Manhattan, and in Colorado Springs, Kamon Simpson writes that the sponsors "adopted a new attitude" during th

Tags: Eastman Kodak, IOC, Olympics, OPUS, USOC

03/31/99
CBS FINISHES WITH ALL-TIME LOW MEN'S NCAA FINAL RATING

CBS''s telecast of the NCAA men''s basketball championship game on Monday night "delivered the lowest primetime household rating in the history of the event," according to Stephen Battaglio of the HOL

Tags: CBS, ESPN, NBC, NCAA, News Corp./Fox, Nielsen, PepsiCo, Media, Viacom, Walt Disney

03/31/99
DEJA VU ALL OVER AGAIN! IS MJ TALKING ANOTHER COMEBACK?

During the 11:00pm ET broadcast of "Fox Sports News," FSN''s Keith Olbermann reported that new information regarding Michael Jordan''s interest in purchasing part of the Hornets includes one scenario

Tags: Franchises, NBA, New Orleans Pelicans, News Corp./Fox

03/31/99
CT, ON A HUSKY HIGH, HAS TEMPERED ENTHUSIASM ON PATS DEAL

A new survey of 500 CT adults conducted last week shows that public support of the Patriots'' relocation package has "eroded" since it was announced in December, according to Mike Swift of the HARTFOR

Tags: Franchises, New England Patriots

03/31/99
THE SPORTS BUSINESS DAILY TURNSTILE TRACKER

Today: Final WPHL Regular Season Attendance TEAM GAMES TOTAL AVG. % FULL ''98 AVG. % +/- Shreveport 35 171,878 4,910 58% 5,121 -4.1% Austin 35 169,321 4,838 62% 6,193 -21.9% New Mexico 35 152,503 4,35

Tags: The Back of the Book

03/31/99
NHL FORCED TO PAY SEVERANCE TO FORMER SENATORS EMPLOYEE

Revenue Canada ruled that since the NHL "was an employer" of "fired" Senators employee Wayne Kennedy, the league must provide payment into Canadian pension and insurance plans, according to Tim Harper

Tags: Leagues and Governing Bodies, NHL, Ottawa Senators

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug