Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
Upcoming Conferences and Events
Sunoco Leveraging Memorial Day Weekend To Debut "Essence Of Racing" CampaignPublished in SportsBusiness Daily on
Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with t...
MLB Commissioner Bud Selig sitting alongside Fidel Castro during Sunday''s exhibition game is an image that "stings and sickens still, three days later," according to Dan LeBatard of the MIAMI HERALD.
Rangers/Stars Owner Tom Hicks said that a deal on his new RSN "will be finalized within the next few weeks," according to an interview with TX TV host Scott Murray posted on MSNBC.com. Hicks said that
In a must for the files, the SPORTSBUSINESS JOURNAL''s Alan Friedman takes an in-depth look at each of the Bucs Pewter Partner sponsorship agreements at Raymond James Stadium. Also included are partne
MLS Fusion COO BETTY D''ANJOLELL has resigned, with her responsibilities being assumed by other members of the Fusion front office, as well as KEN CHARTIER and DOUG HAMILTON of CC&C Management Group,
Tags: People and Pop Culture
IOC and USOC officials met with representatives of the IOC''s 11 TOP sponsors yesterday in Manhattan, and in Colorado Springs, Kamon Simpson writes that the sponsors "adopted a new attitude" during th
CBS''s telecast of the NCAA men''s basketball championship game on Monday night "delivered the lowest primetime household rating in the history of the event," according to Stephen Battaglio of the HOL
During the 11:00pm ET broadcast of "Fox Sports News," FSN''s Keith Olbermann reported that new information regarding Michael Jordan''s interest in purchasing part of the Hornets includes one scenario
A new survey of 500 CT adults conducted last week shows that public support of the Patriots'' relocation package has "eroded" since it was announced in December, according to Mike Swift of the HARTFOR
Today: Final WPHL Regular Season Attendance TEAM GAMES TOTAL AVG. % FULL ''98 AVG. % +/- Shreveport 35 171,878 4,910 58% 5,121 -4.1% Austin 35 169,321 4,838 62% 6,193 -21.9% New Mexico 35 152,503 4,35
Tags: The Back of the Book
Revenue Canada ruled that since the NHL "was an employer" of "fired" Senators employee Wayne Kennedy, the league must provide payment into Canadian pension and insurance plans, according to Tim Harper