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Published in SportsBusiness Daily on 09 / 30 / 14

CBS' Tony Gonzalez will appear on the net's "NCIS" at 8:00pm ET.

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10/09/97
MLB PLAYOFF MEDIA NOTES: ALCS OPENER EARNS 9.2/15 OVERNIGHT

Fox said its telecast of Game One of the ALCS earned a 9.2 preliminary overnight rating with a 15 share. NBC''s late afternoon coverage of Game Two of the NLCS received a preliminary overnight of 6.1/

Tags: CBS, Miami Marlins, Miami Heat, MLB, NBC, News Corp./Fox, Media, Viacom

10/09/97
NIKE GETS BURNED AS MLS' CHICAGO TEAM PICKS FIRE OVER RHYTHM

MLS''s Chicago expansion franchise announced yesterday that it will be called the Fire, but an "entirely different name, the Rhythm, was all but set in stone earlier this year," according to Bonnie De

Tags: All Sport, AEG, Franchises, MLS, Nike, PepsiCo

10/08/97
MARKETPLACE ROUND-UP: LA FILA-NIKKI-TA

DEALS: In a deal to be announced this morning in New York, Fila has signed the WNBA''s Nikki McCray to a four- year, $1M deal. She becomes the first WNBA player to sign with the company (USA TODAY, 10

Tags: Denver Nuggets, Fila USA, News Corp./Fox, NFL, Puma, WNBA

10/08/97
THE WORLD IS YOURS: MURDOCH PLANS FOREIGN SPORTS CHANNEL

Fox/Liberty Networks will launch Fox Sports World (FSW), a 24-hour English-language international sports channel based in the U.S. FSW will be available to both cable and satellite homes beginning Nov

Tags: Cablevision, New York Liberty, News Corp./Fox, Media

10/08/97
IT'S PAT! 76ERS PRESIDENT CROCE MAKES THE GRADE IN GQ

Sixers President PAT CROCE is profiled by Allison Glock in GQ under the header "True Believer." Glock writes that Croce, who holds a minority interest in the team, "is the first to admit that his desi

Tags: Comcast-Spectacor, Philadelphia 76ers, People and Pop Culture

10/08/97
COCA-COLA OVERTAKES PEPSI AS OFFICIAL SOFT DRINK OF NASCAR

Coca-Cola Co. has struck a deal to become the official soft drink of NASCAR, unseating rival PepsiCo, according to Chris Roush of the ATLANTA CONSTITUTION. Pepsi officials confirmed the deal on Tuesda

Tags: ABC, Coca-Cola, General Motors, NASCAR, PepsiCo, Raycom Sports, Toyota, Walt Disney

10/08/97
SI LOOKS TO LEVERAGE ITS SWIMSUIT ISSUE AS AD SHOWPIECE

Sports Illustrated is "looking to cash in on" its swimsuit issue by pitching it to advertisers as a "print showcase for new campaigns, much as the Super Bowl is used to introduce blockbuster TV commer

Tags: Nielsen, Sports Illustrated, Media, Time Warner

10/08/97
UTAH EXECS TO PRESIDENT CLINTON: IT TAKES A VILLAGE

President Clinton "shocked" Utah''s congressional delegation and SLOC officials Monday when he vetoed a $12.7M appropriation to the U.S. Army Reserves, part of which would have been used for a new stu

Tags: Olympics, SLOC

10/08/97
WNBA EXTENDS SEASON, PLAYOFFS AND EYES '99 FOR ALL-STAR GAME

The WNBA will expand its regular season and playoffs for the ''98 season and will add an All-Star Game in ''99. Each team will play 30 regular season games in ''98, up from 28 this year. While four te

Tags: Leagues and Governing Bodies, WNBA

10/08/97
DUELING HOUSTON OWNERS MEET SEPARATELY WITH POCKLINGTON

Rockets Owner Les Alexander was in Edmonton Monday for private talks with Oilers Owner Peter Pocklington, according to Bernard Pilon of the EDMONTON SUN. Rockets Media Services Coordinator Angela Blak

Tags: Edmonton Oilers, Franchises, Houston Rockets

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