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McLaren F1 Sponsors Not Charged Extra For Branding Received From Alonso Indy 500 Run

Published in SportsBusiness Daily on 05 / 26 / 17

F1 team McLaren is not charging its sponsors "any extra for the branding and exposure they are receiving" from Fernando Alonso's Indianapolis 500 venture, according to Lawrence Barretto of MOTORSPORT.com. Alonso's car is "almost entirely bedecked in McLaren’s traditional colours and covered wi...

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Tags: Marketing and Sponsorship

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Names & Faces

adidas Dir of Grassroots Basketball Sonny Vaccaro "confesses he''s out of the bidding, out of the sweepstakes to sign" LeBron James after "spending two years, night and day, kissing the butt of LeBron

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Closing Bell, February 6, 2003

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Elevation Entertainment Formed

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Sampras Returns To IMG

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Liverpool Re-signs W/ Reebok

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Tags: English Premier League, Reebok, Soccer

THE DAILY Goes One-On-One…

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Tags: Basketball, NBA, Phoenix Suns, People and Pop Culture, Xerox

Media Monitor

NATIONAL TV MONITOR: Last night''s 11:00pm ET 60-minute edition of ESPN''s "SportsCenter" led with Nebraska-Texas Tech NCAA men''s basketball, highlighted by TX Tech coach Bob Knight''s 800th career v

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“If we can''t significantly improve the economics of the whole operation, I don''t think we can retain quality ownership on a long-term basis here.” — Blues President Mark Sauer, on the

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