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USA Volleyball CEO Touts Adidas Deal's Scope, Activation

Published in SportsBusiness Daily on 09 / 19 / 17

USA Volleyball CEO Jamie Davis said the organization's partnership with Adidas is the “biggest deal we’ve ever done in the history of volleyball.” Davis said of Adidas, “What they’re bringing to it is activation. They’re doing more than just giving us money an...

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Tags: Atlanta Hawks, Baseball, Basketball, Boston Red Sox, Cleveland Cavaliers, Miami Marlins, IMG, Los Angeles Lakers, NBA, Texas Rangers

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