Featured Story

Audience Analysis: ESPN Gets Strong Audience For Randy Moss "30 For 30" Documentary

Published in SportsBusiness Daily on

ESPN drew 2.17 million viewers for “Rand University” on Nov. 11, marking the net’s best documentary audience since the premiere of “The Book Of Manning” on Sept. 24, 2013 and eighth-best documentary audience since the “30 for 30” project began in ’09. ...

Read More

Tags: Media

More Stories

03/24/98
KELLOGG'S GETS TITLE SPONSORSHIP; MLS UNVEILS NEW '98 ADS

Kellogg USA will become title sponsor of Soccer In The Streets, a GA-based, non-profit dedicated to bringing soccer to the inner city. The Kellogg''s Soccer In The Street program will be conducted in

Tags: MLS

03/24/98
AFTER THE MISTAKE BY THE LAKE, CLEVELAND GETS EXPANSION TEAM

When NFL Commissioner Paul Tagliabue announced last evening that the new Browns franchise will enter the league in ''99 as an expansion team, the decision "caught many attending the league meetings by

Tags: Baltimore Ravens, Cleveland Browns, Dallas Cowboys, Leagues and Governing Bodies, New Orleans Saints, NFL, Pittsburgh Steelers

03/24/98
FACILITY NOTES

Workers at Three Rivers Stadium have "rejected" a "tentative" new three-year contract with the facility. Despite the rejection, the union "has no plans to strike" April 7, the day of the Pirates'' fir

Tags: Cincinnati Reds, Facilities, New Orleans Pelicans, PepsiCo, Pittsburgh Pirates, Tampa Bay Rays

03/24/98
NEW BRONCOS BILL PASSES HOUSE, MOVES ON TO CONFERENCE

Following "four hours of debate" yesterday, the CO House of Representatives decided that the Broncos "should get a shot at persuading voters next fall" to subsidize a new $350M football stadium, accor

Tags: Denver Broncos, Facilities

03/24/98
NIKE TO REDUCE MARKETING BUDGET AND RE-EVALUATE STRATEGIES

Nike "will slash its global marketing budget" by $100M for the FY starting June 1, "and over the next six months will re-evaluate its strategies," according to Jeff Jensen of AD AGE. Nike''s ''97 mark

Tags: Foot Locker/Venator Group, Nike, Wieden Kennedy

03/24/98
WORLD MASTERS GAMES REGISTRATION NOT MEETING EXPECTATIONS

About 3,200 athletes have registered for the Nike World Masters Games in Portland this August, "far fewer" than the 25,000 event organizers had anticipated, according to Rachel Bachman of the OREGONIA

Tags: Events and Attractions, Nike

03/24/98
NIKE'S WOES CONTINUE TO BE THE FOCUS OF MEDIA ANALYSIS

Nike''s earnings reductions and recent layoffs are examined in this week''s news magazines. In TIME, Bill Saporito writes under the header, "Can Nike Get Unstuck?" Saporito: "Nike is a multibillion-do

Tags: Nike

03/24/98
THE MARQUEE GROUP'S NEW ACQUISITION IS AS SIMPLE AS A-B-C

The Marquee Group has agreed to acquire sports and music marketing company Alphabet City. Alphabet City Sports Records, one of Alphabet City''s two major divisions, has recorded compilation CDs and or

Tags: Finance

03/24/98
MARKETPLACE ROUND-UP

BRANDWEEK NOTES: Terry Lefton reports that Service Merchandise will be the presenting sponsor for MLB''s Home Run Derby during the All-Star Break, airing July 6 on ESPN. Service Merchandise''s "foray

Tags: Cablevision, ESPN, Madison Square Garden, MLB, NASCAR, NFL, Walt Disney, WNBA

03/24/98
NAMES IN THE NEWS

Academy Awards host BILLY CRYSTAL, greeting Best Actor winner and Lakers fan JACK NICHOLSON during the opening of the 70th Academy Awards: "I''m a Clippers fan. We don''t get to the same games" (ABC,

Tags: ABC, Boston Celtics, Chicago Cubs, Green Bay Packers, Los Angeles Clippers, Los Angeles Lakers, Pittsburgh Penguins, People and Pop Culture, Walt Disney

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug