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04 / 18 / 14

Increase your company's exposure in the sport business marketplace and get your message in front of the industry's top executives. For more information on placing a classified in SportsBusiness Daily, please contact Heather Taylor at 704-973-1525 or  htaylor@sportsbusin...

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11/06/96
IS DIRECTV ONE CAUSE OF NFL'S DROP IN ATTENDANCE FIGURES?

"Not everything is wonderful with the NFL," according to Paul Domowitch of the PHILADELPHIA DAILY NEWS, who writes, "While the polls might show that the league''s popularity is climbing, some other nu

Tags: Atlanta Falcons, CFL, DirecTV, ESPN, Leagues and Governing Bodies, Miami Dolphins, NBC, News Corp./Fox, NFL, Nielsen, Philadelphia Eagles, Pittsburgh Steelers, Walt Disney

11/06/96
MISSION ACCOMPLISHED: STADIUM REFERENDUM PASSES IN HOUSTON

"In a classic contest that wasn''t decided until the bottom of the ninth," Harris County, TX voters passed a referendum to build a $265M retractable-roof baseball stadium in downtown Houston and renov

Tags: Facilities, Houston Astros

11/06/96
HOWE AND OTHER EX-NHL PLAYERS SETTLE PENSION CASE

Former NHL star Gordie Howe leads a list of players receiving a settlement from the NHL as a result of a court victory won by retired players in the pension-plan dispute, according to William Houston

Tags: Leagues and Governing Bodies, NHL

11/06/96
GET ON THE PLANET OR TAKE THE OATH: REEBOK PUMPS NBA ACTION

Reebok''s NBA marketing program begins with an extensive on- court presence through player endorsers, ad campaigns on NBA telecasts, basketball shoe introductions timed around key events during the se

Tags: Comcast-Spectacor, NBA, NBC, Philadelphia 76ers, Reebok, TBS/TNT, Time Warner

11/06/96
SHOWTIME'S TYSON-HOLYFIELD MARKETING FACES ELECTORAL BUMP

Showtime is "cementing its marketing plans" for Saturday''s Mike Tyson-Evander Holyfield PPV, "banking" that cable operators will also "crank up their promotional machines" in an effort to end ''96 wi

Tags: Showtime, Media

11/06/96
THESE WIZARDS MUST WAIT: BULLETS WAIT TRADEMARK RULING

A trademark infringement lawsuit brought by the barnstorming Harlem Wizards against the NBA and the Bullets, who plan to change their name to Wizards next season, has already "cost thousands of dollar

Tags: Franchises, NBA

11/06/96
GOLF WITH DICK TIDROW, ANYONE? '77 YANKS INC.

"Return to Glory Enterprises" has been formed by members of the ''77-78 World Series Champion Yankees, directed by former P Mike Torrez and OF Roy White. Reunited in anticipation of the 20th anniversa

Tags: New York Yankees, YankeeNets

11/06/96
FRANCHISE NOTES

In New York, Rich Cimini writes Jets officials are "concerned by the amount of no-shows at home games." While the Jets sell out every game, the club is averaging 18,900 no-shows (N.Y. DAILY NEWS, 11/6

Tags: Atlanta Braves, Columbus Crew, Comcast-Spectacor, Franchises, New York Jets, Philadelphia 76ers, Time Warner

11/06/96
MARKETPLACE ROUND-UP

Coca-Cola Enterprises has ended negotiations to acquire Nora Beverages. However, the company will continue distributing Naya products under existing distributions arrangements (Coca- Cola)....A Gap sp

Tags: Coca-Cola, Fila USA, Miami Heat, NBA

11/06/96
SEATTLE AD FIRM HAS IT MADE IN THE SHADE WITH AD ACCOUNT

Gargoyles Performance Eyewear selected McFarland Richards and Graf (MRG), Seattle, for its $1-2M ad account, according to ADWEEK''s Angela Dawson. MRG''s Gargoyles campaign breaks next spring and feat

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