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Published in SportsBusiness Daily on 01 / 23 / 15

H.J. Heinz Co. has opted not to advertise during NBC’s Super Bowl XLIX broadcast despite “success with last year’s Super Bowl commercial” ( BIZJOURNALS.com, 1/23 ). San Diego-based golf simulator firm Full Swing Golf formally announced that it has signed Jordan Spieth ...

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09/01/98
EXECUTIVE TRANSACTIONS

The Broncos named JOE ELLIS as VP/Business Operations. Ellis, the team''s Dir of Marketing from ''83 to ''85, replaces DAVID WASS, who recently resigned. Ellis will work "closely" with the development

Tags: Denver Broncos, Minnesota Vikings, People and Pop Culture, USOC

09/01/98
ESPN'S EXECUTIVE TRANSACTIONS: ZUCKER, DRIESSEN

ESPN promoted DAVID ZUCKER to Exec VP/Managing Dir of ESPN Int''l. Zucker had been Senior VP/Managing Dir of ESPN Int''l since December ''95. Zucker will continue to oversee all aspects of ESPN''s int

Tags: ESPN, People and Pop Culture, Walt Disney

09/01/98
KAUFFMAN NOW REPORTEDLY OUT AS INVESTOR IN ROYALS GROUP

Julia Irene Kauffman, daughter of late Royals Owner Ewing Kauffman, has not invested in Miles Prentice''s group bidding to buy the Royals, according to Jeffrey Flanagan of the K.C. STAR. According to

Tags: Franchises, Kansas City Royals

09/01/98
IT'S A SPREE COUNTRY: SPREWELL REFILES NBA/WARRIORS SUIT

Latrell Sprewell yesterday announced "a new series of allegations and charges against the NBA and the Warriors and refiled an ''amended'' version of a lawsuit that was dismissed a month ago by a feder

Tags: Golden State Warriors, Law and Politics, NBA

09/01/98
NAMES IN THE NEWS

With the Dow falling 512.61 yesterday, Seahawks/Trail Blazers Owner PAUL ALLEN saw a paper loss of $1.5B, Time Warner Vice Chair TED TURNER lost $354M and Disney Chair MICHAEL EISNER lost $39M (N.Y. D

Tags: New York Yankees, Oakland Raiders, Seattle Seahawks, People and Pop Culture, Vulcan Ventures, Walt Disney, YankeeNets

09/01/98
FOX/LIBERTY'S FIT TV'S MAKEOVER INCLUDES SPORTS EMPHASIS

Fit TV President Pyper Davis said that she "is talking to women athletes and women''s sporting event organizers about being part of the first-ever women''s sports and fitness channel," according to Li

Tags: Media

09/01/98
SLOW BACK-TO-SCHOOL SNEAKER SALES HAS VENATOR CUTTING PRICES

The "slow back-to-school sales reveal a widening schism between the athletic shoe companies and two important constituencies: the retailers who sell their products and the youths who are their target

Tags: Fila USA, Foot Locker/Venator Group, Nike, Salomon Smith Barney, Washington Nationals

09/01/98
DAWN OF A NEW DAY FOR WNBA; ABL LOSES STALEY, KEEPS RIZZOTTI

Dawn Staley, a "cornerstone of the struggling ABL, and chief drawing card of the attendance-anemic" Rage, announced yesterday that she was leaving her hometown to join the WNBA, according to Mel Green

Tags: Leagues and Governing Bodies, Nike, WNBA

09/01/98
ON CAMPUS: WILDCATS INSERT LABOR PROVISIONS INTO NIKE DEAL

The Univ. of AZ (UA) has signed a five-year, $7M contract with Nike that puts a "''swoosh'' on nearly every athlete''s uniform and boosts coaches'' salaries" by $435,000 a year, according to Pila Mart

Tags: Nike, Washington Nationals

09/01/98
THE RUN FOR 61: SEPT. 1 HAS MCGWIRE/SOSA STAYING SAFE AT 55

Cubs RF Sammy Sosa hit his 55th HR last night against the Reds, tying Cardinals 1B Mark McGwire, who went 0-3 against the Marlins. Last night''s Reds-Cubs game at Wrigley Field drew 36,700 fans, which

Tags: Anheuser Busch, Chicago Cubs, Cincinnati Reds, Colorado Rockies, Miami Marlins, Houston Astros, Milwaukee Brewers, MLB, News Corp./Fox, Pittsburgh Pirates

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