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Mondelez Launches Interactive Campaign To Support USWNTPublished in SportsBusiness Daily on 05 / 01 / 15
Mondelez Int’l on Friday is launching an interactive campaign supporting the U.S. women’s national soccer team ahead of the '15 FIFA Women’s World Cup. Called #PassTheLove, the campaign encourages fans to share a message of support from a social media platform, which will be curate...
Canadian Industry Minister John Manley said yesterday that the Liberal government "will provide assistance to financially strapped" Canadian-based NHL teams if the league and the provinces also contri
Former Bucs VP/Marketing & Communications Rick McNerney claims that a ticket mixup which angered many Bucs season- ticket holders by displacing them from their usual seat locations during the team''s
A million here, a million there. SBJ second quarter report on finance, June 7. Sports deals today are bigger and more lucrative than ever before. The stakes are higher. Even Wall Street is getting int
Cubs RF Sammy Sosa has signed a three-year deal as an official spokesperson for Miami-based Telemundo TV. He will be featured in on-air endorsements, make personal appearances and periodically host an
LEVINSON/FONTANA COMPANY, an entertainment production company headed by BARRY LEVINSON and TOM FONTANA, is developing a TV basketball drama for Showtime which will "take a hard-edged ... behind-the-co
Performance PR Plus'' Kymberly Brantigan, who represents Jeff Gordon, told Rea McLeroy of the RICHMOND TIMES- DISPATCH, that Gordon chooses "whether or not" to appear in advertisements for companies.
Howard Milstein "is actively considering suing" the Jack Kent Cooke Estate trustees, Redskins President John Kent Cooke and the NFL after his failed bid for the team, according to Chandrasekaran & Sha
MA lawmakers announced a new stadium deal that "could keep" the Patriots in Foxboro, offering $70M in public funds for infrastructure work as an enticement to team Owner Robert Kraft, according to Mac
The 25th Sports Lawyers Association Conference will be held May 20-22 at the Grand Hyatt in Washington, DC. Timely topics with a nationally recognized lineup of speakers including representatives from
On "Fox Sports News Primetime" last night, Keith Olbermann noted a source close to talks as saying the WNBA and the WNBPA are "just one, non-basketball, charity-related issue" away from agreeing on a