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Sunoco Leveraging Memorial Day Weekend To Debut "Essence Of Racing" Campaign

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Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with t...

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Tags: Sunoco, Marketing and Sponsorship, NASCAR, IndyCar, NHRA

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WILL WWC OPEN UPPER DECK AT THE JACK FOR U.S.-GERMANY MATCH?

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06/29/99
NBA FINALS 11.3/21 RATING LOWEST RATED NBA FINALS SINCE '81

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Tags: Boston Celtics, Cablevision, Houston Rockets, Los Angeles Lakers, NBA, NBC, New York Knicks, Nielsen, San Antonio Spurs, Media, St. Louis Blues

06/29/99
MEDIA NOTES

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Tags: Atlanta Braves, Boston Red Sox, Chicago White Sox, ESPN, Miami Marlins, HBO, Los Angeles Dodgers, MLB, New York Mets, News Corp./Fox, NFL, Philadelphia Phillies, Pittsburgh Pirates, San Diego Padres, Sports Illustrated, Media, Tampa Bay Rays, Time Warner, Walt Disney

06/29/99
SRI SURVEY: MALES 18-34 ARE TOP VISITORS TO SPORTS WEB SITES

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Tags: MLB, NASCAR, NBA, NFL, NHL, The Back of the Book

06/29/99
ONLINE DRIVE: YANKS VIEW WEB AS ADVERTISING, MARKETING TOOL

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Tags: MBNA America Bank, New York Yankees, Media, Ticketmaster, Visa, YankeeNets

06/28/99
EXECUTIVE TRANSACTIONS

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Tags: AFL, Los Angeles Lakers, Los Angeles Sparks, News Corp./Fox, People and Pop Culture, USOC

06/28/99
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Tags: Franchises, Pittsburgh Penguins, Pittsburgh Pirates, Pittsburgh Steelers

06/28/99
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Tags: New Orleans Saints, NFL, People and Pop Culture

06/28/99
PRELIMINARY OVERNIGHT RATINGS FROM WEEKEND SPORTING EVENTS

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