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Morning Hot Reads: Super Best Friends

Published in SportsBusiness Daily on 04 / 21 / 15

USA TODAY on the friendship between Floyd Mayweather Jr. and Justin Bieber : " The bromance between boxing's pound-for-pound chart-topper and pop music's marketing heavyweight is a real thing , so much so that Bieber will again accompany Mayweather to the ring when he fights Manny Pacquiao." T...

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IN THE BLOODLINES: JAMES MURDOCH NAMED TO YANKEENETS BOARD

JAMES MURDOCH, the 26-year-old son of News Corp. Chair RUPERT MURDOCH and President of the company''s News America Digital Publishing, will join 12 other directors on the board of the proposed YankeeN

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04/16/99
FRANCHISE NOTES

IN ARIZONA: The D''Backs and AZ-based Essential Data Control Systems (EDCS) have outfitted Bank One Ballpark with 20 interactive kiosks where fans can obtain personalized coupons and receive rewards f

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04/16/99
INDIANS AIM TO KEEP TRIBE HAPPY WITH NEW RESEARCH SURVEY

The Indians'' front office is "trying diligently to find ways to improve fans'' ''baseball experience,''" according to David Adams of the AKRON BEACON JOURNAL, who writes the team is conducting resear

Tags: Cleveland Indians, Franchises

04/16/99
COULD FOX HIT RECORD RATING FOR GRETZKY'S FAREWELL?

The Rangers have confirmed a press conference for 4:00pm ET today during which WAYNE GRETZKY will likely announce his retirement. Gretzky was to meet with Cablevision President James Dolan this mornin

Tags: Cablevision, Canadian Broadcasting Corp., Madison Square Garden, NBA, New York Yankees, News Corp./Fox, NHL, Nielsen, People and Pop Culture, Toronto Blue Jays, YankeeNets

04/16/99
IN CART, DOES FEDEX ABSOLUTELY, POSITIVELY HAVE TO LEVERAGE?

The sponsorship efforts of some "motorsports-related companies" are examined by Bill Koenig of SPEEDNET, who wonders if CART series title sponsor FedEx is "ever going to broadcast a CART-themed" ad. F

Tags: Champ Car World Series, FedEx, Home Depot, IndyCar, NASCAR, R J Reynolds, Speedway Motorsports Inc.

04/15/99
THE NAME GAME: WILL SABRES BUY BACK NAMING RIGHTS?

While the name of Marine Midland Arena could be changed to reflect parent company HSBC Holdings, Sabres'' ownership, headed by Adelphia Communications Corp. Chair John Rigas, "may present a counteroff

Tags: Buffalo Sabres, Facilities

04/15/99
BASEBALL'S RENAISSANCE? NEW POLL CHARTS FAN INTEREST

THE DAILY and the Fox Sports/ROI Poll surveyed 1,205 U.S. respondents, ages 12+, during the month of March, to gauge their interest level in MLB this year. Sample sizes are listed in parenthesis; "MLB

Tags: MLB, News Corp./Fox, The Back of the Book

04/15/99
NAMES IN THE NEWS

MICHELLE KWAN will enroll at UCLA as a full-time student this fall. Kwan, who is obligated to star in two more Disney primetime specials, "hasn''t decided which shows she will perform in during the sc

Tags: Dallas Stars, Denver Broncos, Minnesota Vikings, New York Yankees, Southwest Sports Group, People and Pop Culture, Walt Disney, YankeeNets

04/15/99
FRANCHISE NOTES

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Tags: Atlanta Hawks, Boston Celtics, Franchises, IBL, Minnesota Twins, NBC, San Jose Sharks, Tennessee Titans, Time Warner

04/15/99
NO SNOW MEANS NO GO FOR U.S. SKI ASSOCIATION'S AD CAMPAIGN

The National Ski Areas Association (NSAA) "has postponed" a three-year, $60M nationwide ad campaign because of "poor snow conditions" across the country this season, according to Erika Gonzalez of the

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