Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
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Sunoco Leveraging Memorial Day Weekend To Debut "Essence Of Racing" CampaignPublished in SportsBusiness Daily on
Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with t...
The CFL and the CFLPA, whose CBA expired earlier this year, will meet in Edmonton on July 13 "to continue [their] bargaining process in attempts to pound out a new collective agreement," according to
Fan "loyalty-card programs," which are used by 12 professional sports franchises, are examined by Bruce Horovitz of USA TODAY, who writes that "data-hungry" marketers are "learning about the private l
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MLS is putting up "huge attendance numbers" in its fourth season, and while they "may be a little misleading, the fact remains the success of [the league] has not been a mirage," according to Irv Moss
Int''l Speedway Corp. (ISC) reported total revenues for the ''99 second quarter ended May 31 increased 17% to $44.6M, compared to $38.2M in the same period in ''98. Also, ISC''s operating income for t
In DC, Rick Snider reports that Redskins Owner Daniel Snyder "has talked with several potential personnel directors in the NFL in recent weeks as possible replacements for beleaguered" GM Charley Cass
The world''s only conference and expo on sports-related event management and travel will be held Sept. 15-18, 1999 in Anaheim. Call 310-577-3700 or www.SportsTravelNet.com.
NBPA Exec Dir Billy Hunter, speaking at the union''s annual meeting which began yesterday in the Bahamas, said that the union doesn''t "want anyone shut out by an age limitation" set by the NBA or the
A GRAND SLAM FOR IBM: The official Wimbledon Web site, located at www.wimbledon.org and powered by IBM, recorded "nearly a billion hits" during the tournament, making it the "most highly trafficked of
Atlanta was awarded the 2003 Women''s Final Four at the GA Dome, and the NCAA picked New Orleans from a field of five final cities to host the 2004 Women''s Final Four at the New Orleans Arena (New Or
The Marlins "have intensified" a PR campaign in an effort "to foster public support for a new stadium" and "bolster fan loyalty," according to Alexis Muellner of the SPORTSBUSINESS JOURNAL. As a resul