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McLaren F1 Sponsors Not Charged Extra For Branding Received From Alonso Indy 500 Run

Published in SportsBusiness Daily on 05 / 26 / 17

F1 team McLaren is not charging its sponsors "any extra for the branding and exposure they are receiving" from Fernando Alonso's Indianapolis 500 venture, according to Lawrence Barretto of MOTORSPORT.com. Alonso's car is "almost entirely bedecked in McLaren’s traditional colours and covered wi...

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Tags: Marketing and Sponsorship

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Blue Line Stays Onsides

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Tags: Colorado Avalanche, Hockey, Los Angeles Kings, Minnesota Wild, Motorsports, NASCAR, NHL, Reebok

NBA Playoffs Ad Inventory

ESPN has sold more than 90% of its NBA playoff ad inventory, and ABC has sold over 80% of spots in non-Finals telecasts and about 75% for the Finals, according to an ESPN spokesperson cited by Andy Be

Tags: ABC, Anheuser Busch, Basketball, ESPN, Los Angeles Lakers, Motorola, NBA, Sacramento Kings, Media, Turner Sports, Verizon, Walt Disney

Game Face Places Candidates

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Tags: Classified Advertisements

Don't Drink And Fish?

Martin Takes A Stand Angler Lendell Martin, who "dropped out of the [ESPN-owned] Citgo BASSMaster Tour last fall after BASS reached an agreement with Anheuser-Busch to have anglers in the series wear

Tags: Anheuser Busch, ESPN, Wal Mart, Walt Disney

ESPN Inks Two Partners

Wendy''s Int''l is partnering with ESPN "for a co-branded, cross-platform promotion deal that turns accomplished actors into aspiring anchors," according to AD AGE''s Kate MacArthur. The six-week prom

Tags: ABC, ESPN, Football, NFL, Walt Disney, Wendys

Hewitt Serving Up ATP Suit?

Hewitt Suing ATP Over Damages To His Reputation Lleyton Hewitt "has threatened legal action to claim multi-million damages from the ATP," according to Leo Schlink of the DAILY TELEGRAPH, who writes He

Tags: ATP, ESPN, Leagues and Governing Bodies, Walt Disney

ESPN Lands Third Grand Slam

Wimbledon Joins ESPN’s Stable As first reported in yesterday''s Morning Buzz, ESPN and The All England Lawn Tennis & Croquet Club have struck a four-year TV and multimedia rights deal for the ''03-06

Tags: ESPN, NBC, Media, Walt Disney

No Headline

Tuesday, April 15, 2003 ESPN.com’s Darren Rovell writes, “Over his 16-year playing career, [Michael Jordan] is said to have stimulated billions of dollars in business. … While it''s a long list of tho

Tags: Hot Reads

The Masters Ratings Down 15%

CBS'' commercial-free coverage of The Masters Sunday earned a 8.3/19 final Nielsen rating, down 10% from last year''s 9.2/22. Saturday''s coverage earned a 5.2/14 final rating, down 19% from last year

Tags: CBC, CBS, Dallas Stars, Edmonton Oilers, Golf, Hockey, Canucks Sports and Entertainment, Media, St. Louis Blues, Vancouver Canucks, Viacom

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