Featured Story

Sunoco Leveraging Memorial Day Weekend To Debut "Essence Of Racing" Campaign

Published in SportsBusiness Daily on

Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with t...

Read More

Tags: Sunoco, Marketing and Sponsorship, NASCAR, IndyCar, NHRA

More Stories

07/15/99
EXECUTIVE TRANSACTIONS

BOB MUNROE was named Reebok N.A. Senior VP & GM. Munroe assumes overall responsibility for the geographic management of Reebok''s North American businesses. Munroe replaces SHAWN NEVILLE, who resigned

Tags: Maple Leaf Sports and Entertainment, Miami Heat, Palace Sports & Entertainment, Reebok, People and Pop Culture, Tampa Bay Lightning, Toronto Maple Leafs, WNBA

07/15/99
LEMIEUX PLAN GETS EXTRA TIME; PENS FINALIZE LEASE WITH SMG

U.S. Bankruptcy Judge Bernard Markovitz yesterday granted Mario Lemieux an extra 10 days "to work out the funding deal he needs to buy" the Penguins, plus an additional 10 days to "finalize" all of th

Tags: Franchises, NHL, Pittsburgh Penguins

07/15/99
MEN WITH MANY HATS: MLB HOPES MORE CHOICES MEAN BIG BUCKS

While MLB teams "will sell about one million authentic field hats" this year, or about 15% of their total merchandise business, "some teams are making players wear as many as four different styles" du

Tags: Arizona Diamondbacks, Cincinnati Reds, Los Angeles Dodgers, MLB, News Corp./Fox

07/15/99
REVERSAL OF FORTUNE: IRS TO GIVE TAX BREAK ON LUXURY BOXES

In a "reversal of a decision," the IRS will allow tax deductions for "contributions" to college athletic departments for luxury boxes in NCAA football stadiums and basketball arenas, according to Mark

Tags: Law and Politics, NCAA

07/15/99
WOMEN OF THE HOUR: WNBA DOES IT UP FOR FIRST ALL-STAR GAME

The WNBA played its first ever All-Star Game last night in front of a sellout crowd of 18,649 at MSG, and in N.Y., Brian Lewis writes that the players "put on a show that was often [entertaining] and

Tags: Cablevision, Leagues and Governing Bodies, Madison Square Garden, NBA, NFL, Washington Nationals, WNBA

07/15/99
WOMEN'S SPORTS FOUNDATION SEEKS A MARKETING MANAGER

National non-profit located in Nassau County seeks Marketing Manager. Responsibilities include cultivation, maintenance, and expansion of relationships with corporate partners, licensing and beneficia

Tags: Classified Advertisements

07/15/99
DOES SMALL SWOOSH MEAN BRANDI HELPED ALL SPORTS BRA PLAYERS?

Brandi Chastain said yesterday she is "sorry" that her post-victory celebration on Saturday "turned into something other than" a traditional celebration when she took off her team jersey to reveal a N

Tags: Cablevision, Dallas Stars, ESPN, Fila USA, Los Angeles Sparks, LPGA, Madison Square Garden, NBC, News Corp./Fox, Nike, Reebok, SGMA, Southwest Sports Group, Ticketmaster, Walt Disney, WNBA

07/15/99
NAPA INKS TWO NASCAR TITLE DEALS; WHY SOME SPONSORS SWITCH

NAPA has signed a three-year deal with a two-year option to title sponsor CA Speedway''s NASCAR Winston Cup event beginning in 2000. The event will be called the "NAPA Auto Parts 500." For the past th

Tags: Champ Car World Series, ESPN, NASCAR, R J Reynolds, Walt Disney

07/15/99
MLB ALL-STAR GAME EARNS SECOND LOWEST RATING IN GAME HISTORY

Fox Sports'' broadcast of MLB''s All-Star Game on Monday earned a 12.0/22 national Nielsen rating, down 9% from last year''s 13.3/25 on NBC. Total viewership of the game was recorded at 36.88 million

Tags: ESPN, MLB, NBC, News Corp./Fox, Nielsen, Media, Walt Disney

07/15/99
DISGRUNTLED MLB UMPIRES THREATEN TO RESIGN ON SEPTEMBER 2

Following "an emotional" four-hour meeting yesterday in Philadelphia, MLB umpires resigned effective September 2 "and will not work the last 4 1/2 weeks of the season," according to USA TODAY''s Hal B

Tags: Anheuser Busch, ESPN, Leagues and Governing Bodies, MLB, News Corp./Fox, SportsLine.com, Walt Disney

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug