Featured Story

Sunoco Leveraging Memorial Day Weekend To Debut "Essence Of Racing" Campaign

Published in SportsBusiness Daily on

Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with t...

Read More

Tags: Sunoco, Marketing and Sponsorship, NASCAR, IndyCar, NHRA

More Stories

07/29/99
THE SPORTS BUSINESS DAILY TURNSTILE TRACKER

Today: WNBA Attendance Through July 27 TEAM GAMES TOTAL ''99 AVG. % FULL ''98 AVG. % +/- Washington 11 161,413 14,674 71% 15,910 - 7.8% New York 11 142,241 12,931 65% 14,935 -13.4% Phoenix 9 111,614 1

Tags: The Back of the Book, WNBA

07/29/99
OUTDOOR LIFE GAINS COUP IN SECURING TOUR DE FRANCE RIGHTS

Outdoor Life Network (OLN) will announce today that it has won the U.S. TV rights to the Tour de France beginning in 2001, according to USA TODAY''s Sal Ruibal. The deal is reported to be a "multimill

Tags: ABC, CBS, ESPN, NBC, News Corp./Fox, Media, Viacom, Walt Disney

07/29/99
LIVING IN THE BEER AND NOW: KY SPEEDWAY INKS A-B AS SPONSOR

A-B''s Budweiser brand "will be the official beer" of the new KY Speedway, according to Terry Flynn of the CINCINNATI ENQUIRER, who calls it "easily the most important deal the fledgling racetrack has

Tags: Anheuser Busch, Coca-Cola, NASCAR, R J Reynolds

07/28/99
PROMO HAS 'EM ALL TALKING: PLAYERS WONDER ABOUT THE FUTURE

Last night''s Pirates-Mets game was the latest in the MLB/Century 21 "Turn Ahead The Clock" promotion, although "none" of the players "seemed to appreciate what they saw as another in a series of prom

Tags: MLB, NBA, New York Mets, News Corp./Fox, Pittsburgh Pirates

07/28/99
ON SECOND THOUGHT ... MLB UMPS CHANGE CALL ON RESIGNATIONS

Forty-two MLB umpires rescinded their resignations yesterday, according to Murray Chass of the N.Y. TIMES, who writes that the union''s "failed labor strategy" will result in the loss of jobs for one-

Tags: ESPN, Leagues and Governing Bodies, MLB, Walt Disney

07/28/99
FUTURE OF CANADA LPGA EVENT IN PERIL AFTER IMPERIAL PULLOUT

Imperial Tobacco CEO Don Brown said that the 2000 du Maurier Classic will "be the last time" his company will sponsor the LPGA Tour event, according to Lorne Rubenstein of the Toronto GLOBE & MAIL. Ca

Tags: LPGA

07/28/99
SATURATED BOSTON MARKET HURTS PRO GOLF AND TENNIS EVENTS

The LPGA Tour''s areaWEB.com Challenge at the Pleasant Valley Country Club and the U.S. Pro men''s tennis tournament in Boston next month are "operating on life support," according to Steve Bailey of

Tags: LPGA

07/28/99
FRANCHISE NOTES

The Sparks won their fourth consecutive game last night before a season-low crowd of 5,079. The Sparks'' average at the Forum dropped to 7,055 and they "will fall far short of a goal of a 10,000 home

Tags: Boston Red Sox, Chicago Cubs, Detroit Lions, Franchises, Los Angeles Sparks, Toronto Blue Jays

07/28/99
$400M COST FOR GARAGES AND GREEN SPACE FOR BEARS, OH MY!

The Bears'' "elaborate plan to reclaim lakefront park land" as they remodel Soldier Field will "cost more than" $400M, "creating a funding gap of up to" $100M, according to sources of Fran Spielman of

Tags: Chicago Bears, Facilities, NFL

07/28/99
A THREE YEAR BLACK OUT: NFLPA REVOKES CERTIFICATION

The NFLPA has "revoked" the certification of agent TANK BLACK for three years for rule violations and will "assess a $25,000 fine if he reapplies" after that time, according to Charean Williams of the

Tags: Miami Dolphins, Minnesota Vikings, Oakland Raiders, People and Pop Culture

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug