Featured Story

McLaren F1 Sponsors Not Charged Extra For Branding Received From Alonso Indy 500 Run

Published in SportsBusiness Daily on 05 / 26 / 17

F1 team McLaren is not charging its sponsors "any extra for the branding and exposure they are receiving" from Fernando Alonso's Indianapolis 500 venture, according to Lawrence Barretto of MOTORSPORT.com. Alonso's car is "almost entirely bedecked in McLaren’s traditional colours and covered wi...

Read More

Tags: Marketing and Sponsorship

More Stories

ESPN Pushing Tylenol 8 Hour

Johnson & Johnson''s McNeil Consumer Products is "partnering with ESPN to push its new Tylenol 8 Hour [brand] to active baby boomers and sports junkies," according to BRANDWEEK''s Christine Bittar. Th

Tags: ABC, Basketball, Boxing, ESPN, Football, NBA, Walt Disney

Names In The News

OLYMPICS: IOC President JACQUES ROGGE returned to IOC HQs Monday after undergoing heart surgery three weeks ago. Rogge "is conducting business as usual" (AP, 5/6)....The IAAF "absolved the [USOC] of a

Tags: People and Pop Culture

Four States Support Vancouver

Four states in the Pacific Northwest, "citing the anticipated economic benefits the Olympics would have on their region, have passed resolutions" in support of Vancouver''s bid to host the 2010 Winter

Tags: IOC, Olympics, USOC

Marketplace Round-Up

The Padres extended their relationship with ad buyer Initiative Media through the ''03 season (MEDIA DAILY NEWS, 5/5)....SoBe, a division of Pepsi, has inked a sponsorship deal with the Gravity Games

Tags: Baseball, HBO, PepsiCo, San Diego Padres, Washington Nationals

Closing Bell, May 7, 2003

The Daily Insider Afternoon News & Headlines Wednesday, May 7, 2003 4:00pm ET Print The Closing Bell Past Issues May 6, 2003 May 5, 2003 May 2, 2003 May 1, 2003 Apr 30, 2003 • Michael Jordan Out As Wi

Tags: Closing Bell

Ti ...

Robbins Suggests Premium Tier Yesterday before the Senate Commerce Committee, cable operators took their shots at programmers for escalating rights fees, in particular ESPN. Blaming multimillion-dolla

NBA Gets Head Start On CBA

NBA owners and players began preliminary talks toward a new CBA yesterday in N.Y., and ESPN.com''s Darren Rovell reports the league''s finances were discussed, "as well as key points of contention wit

Tags: Basketball, ESPN, Houston Rockets, Leagues and Governing Bodies, Maple Leaf Sports and Entertainment, Memphis Grizzlies, Miami Heat, NBA, Orlando Magic, Phoenix Suns, San Antonio Spurs, Toronto Raptors, Walt Disney

Trio Reviews Dodgers' Financials

Dodgers Sale Takes Another Step As Suitors Review Financials Emmis Communications Chair and former Mariners Owner Jeff Smulyan, Bucs Owner Malcolm Glazer and L.A. real estate mogul Alan Casden "passed

Tags: LA Angels, Baseball, Franchises, Los Angeles Dodgers, MLB, Seattle Mariners, Tampa Bay Buccaneers, Walt Disney

Media Notes

The Subaru Primal Quest''s second annual race will be broadcast on CBS in January ''04. The weekend broadcast of expedition adventure racing, never before aired on a broadcast net, will immediately fo

Tags: Boxing, CBC, CBS, ESPN, General Motors, Hockey, NFL, NHL, Showtime, Soccer, Media, Subaru, Turner Sports, Viacom, Walt Disney

Franchise Notes

The AP reports that Michael Jordan "won''t return as president of basketball operations" for the Wizards. Wizards Owner Abe Pollin "made the decision after meeting with Jordan" today (AP, 5/7). See to

Tags: Baseball, Basketball, Franchises, Hockey, Los Angeles Lakers, Maple Leaf Sports and Entertainment, Milwaukee Brewers, New Jersey Devils, Brooklyn Nets, Toronto Raptors

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug